http://socialmedia-strategy.wikispaces.com/alaska-nonprofits

1. Understanding the Networked Nonprofit Beth Kanter, CEO ZoeticaThe Foraker Group: Leadership SummitSeptember 20, 2010 Flickr photo bwmullins

2. Beth Kanter http://www.bethkanter.org

3. My First Trip to Alaska

4. http://socialmedia-strategy.wikispaces.com/alaska-nonprofits

5. What we’re going to cover today ….. 3:30-3:50 Icebreaker, Overview 3:50-4:10 Social Culture 4:10-4:30 Transparency, Free Agents 4:30-4:50Simplicity 4:50-5:00 Reflection, Raffle

6. Share Pairs Introduce yourselves and your organizations How are you currently using social media? Photo by Franie

7. Popcorn Report …. Just two words that come to mind when you think about social media ….

8. The Networked Nonprofit

9. What is a Networked Nonprofit?

10. Why become a Networked Nonprofit?

11. Complex social problems that outpace the capacity of any individual organization flickr photo by peterhowe

12. In a networked world, nonprofits need to work less like this Source: David Armano The Micro-Sociology of Networks

13. And more like this …. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks

14. The Networked Nonprofit

15. Some nonprofits are born networked nonprofits, it is in their DNA ….

16. Social Culture: Not Afraid of Letting Go Control

17. Other nonprofits make that transition more slowly

19. Transparency

21. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more

22. The Black Smoke Monster on LOST

24. Leaders Experience Personal Use

25. Describe results versus tools

26. Making Social A Cultural Norm ….

31. Why policy is needed

32. Cases when it will be used, distributed

33. Oversight, notifications, and legal implications

34. Guidelines

35. Identity and transparency

36. Responsibility

37. Confidentiality

38. Judgment and common sense

39. Best practices

40. Tone

41. Expertise

42. Respect

43. Quality

44. Additional resources

45. Training

46. Operational Guidelines

47. Escalation

48. Policy examples available at wiki.altimetergroup.comSource: Charlene Li, Altimeter Group

49. Scale

50. Personal Use: Specific guidelines and encouragement to scale

51. Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”

52. Empower all staff

53. The Best Way to Leverage Unofficial Fan Pages

54. Testing the policies: Refining, Educating

55. Operational guidelines need to be specific and include examples

56. Your organization has a social culture if …. Treats skepticism as a conversation starter, not stopper Leaders understand the power behind the tools Leaders are open to reverse mentoring if needed Describe results Social is the cultural norm Try it and fix it approach Value learning Social media policy is not just a piece of paper

57. Reflection: How social is your organization’s culture? NOT AT ALL VERY Somewhere in between? Flickr photos by heydee and intherough

58. Theme 2: Transparency Networked Nonprofits consider everyone inside and outside of the organization resources for helping them to achieve their goals

59. The Nonprofit Fortress

60. Transactionals

61. Transparent Sponges

64. Do we have to share everything? Flickr by uncorneredmarket

66. Share Pairs Is your organization’s work style more like a Fortress, Transactional, or Transparent? If your organization’s default approach was that everything you did was “open,” what would you keep private? Photo by Franie

67. Before I built a wall I'd ask to knowWhat I was walling in or walling out,And to whom I was like to give offense.Something there is that doesn't love a wall, that wants it down. - Robert Frost The Mending Wall by Robert Frost

68. Use social media tools to organize, mobilize, raise funds, and communicate with constituents but outside of institutional walls

70. You want me to start Tweeting too? Theme 3: Simplicity: From scarcity to abundance …

71. You have too much to do because you do too much

72. Simplicity: Leverage your networks … Flickr photo by baggis

77. Popcorn: What could you do less of?

78. Three Models

80. Don’t do this to your intern ….

82. The perfect intern might be already be in your network

83. SuperfanEvangelism Birth of a Super Fan by Aliza Sherman

84. How can you leverage love? TrackRecognizeSurveyEvaluate Proposal/ToolsEngage and Amplify Evangelism

85. How many are hands-on with social media? How many manage someone who is doing the work? ADOLAS

86. Oh Look, A Squirrel!

90. Reflection Book Raffle: Write on index card include your name and email address Share PairPopcorn

91. The Networked Nonprofit

92. Beth Kanter http://www.bethkanter.org