How to Market Your Stuff to Online Forums and Communities
Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums”
(managingonlineforums.com...
How to Market Your Stuff to Online Forums and Communities
How to Market Your Stuff to Online Forums and Communities
Thank You
#PodcampTopeka
Online Communities Can Be Very Powerful
Source: Forrester Research, Inc., care of Jackie Rousseau-Anderson
(blogs.forrester.com/jackie_rousseau_anderson/10-09-28-...
Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered)
Estim...
Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered)
Estim...
Source: PostRelease.com/Synovate
Participating in Communities and Forums as a Marketer
Find the Right Community
Figure out what your audience is and go where they go
Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t c...
Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t c...
Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t c...
Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t c...
Find the Right Community
Figure out what your audience is and go where they go
Actually Want to Be There
If you couldn’t c...
DON’T
Mention
Your
Stuff!
“Too bad you have to be so
uptight about the posts.
My link was more valuable
than 95 percent of random
thoughts/opinions ...
“She's right that your readers
might be interested in the subject,
and what she did is in no way an
advertisement.”
Observe
Community
Norms
Read Community
Guidelines
Ask Staff for
Permission or Clarification
Patrick’s Pyramid of Permissio...
Building Your Community on Twitter
“No one ever asked
“What’s the ROI of talking?”
which is what Twitter is.”
- Scott Stratten--
@unmarketing--
Building Your Community on Facebook
Protect Yourself
Your Presence Owned by You Not Owned by You
facebook.com/you
twitter.com/you
them.com/you
you.com
Questions?
Find Me Online
Patrick O’Keefe (@iFroggy)
Owner, iFroggy Network (ifroggy.com)
Author, “Managing Online Forums”
(managingo...
How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010
How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010
How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010
How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010
How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010
How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010
How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010
How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010
How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010
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How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010

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These slides are from the keynote presentation that I delivered at Podcamp Topeka on November 6, 2010 in Topeka, Kansas.

We discussed tactics and strategies that you can use to tap into the power of online community. Not communities run by you, necessary, but communities run by others.

I also highlighted some tactics for building community on Twitter and Facebook and shared research data that spoke to the power of online community when it comes to influencing people.

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How to Market Your Stuff to Online Forums and Communities at Podcamp Topeka 2010

  1. 1. How to Market Your Stuff to Online Forums and Communities
  2. 2. Patrick O’Keefe (@iFroggy) Owner, iFroggy Network (ifroggy.com) Author, “Managing Online Forums” (managingonlineforums.com) Blogger, ManagingCommunities.com Slides: slideshare.net/iFroggy
  3. 3. How to Market Your Stuff to Online Forums and Communities
  4. 4. How to Market Your Stuff to Online Forums and Communities
  5. 5. Thank You #PodcampTopeka
  6. 6. Online Communities Can Be Very Powerful
  7. 7. Source: Forrester Research, Inc., care of Jackie Rousseau-Anderson (blogs.forrester.com/jackie_rousseau_anderson/10-09-28-latest_global_social_media_trends_may_surprise_you)
  8. 8. Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered) Estimated 256 Billion Influence Impressions in the United States in One Year
  9. 9. Source: Forrester Research, Inc. and the book “Empowered” by Josh Bernoff and Ted Schadler (forrester.com/empowered) Estimated 1.64 Billion Influence Posts in the United States in One Year, Generating 250 Billion Impressions
  10. 10. Source: PostRelease.com/Synovate
  11. 11. Participating in Communities and Forums as a Marketer
  12. 12. Find the Right Community Figure out what your audience is and go where they go
  13. 13. Find the Right Community Figure out what your audience is and go where they go Actually Want to Be There If you couldn’t care less, it shows and you should do something else
  14. 14. Find the Right Community Figure out what your audience is and go where they go Actually Want to Be There If you couldn’t care less, it shows and you should do something else Observe First, Act Second View the community’s social norms
  15. 15. Find the Right Community Figure out what your audience is and go where they go Actually Want to Be There If you couldn’t care less, it shows and you should do something else Observe First, Act Second View the community’s social norms Read the Guidelines Follow them and do not even come close to violating them
  16. 16. Find the Right Community Figure out what your audience is and go where they go Actually Want to Be There If you couldn’t care less, it shows and you should do something else Observe First, Act Second View the community’s social norms Read the Guidelines Follow them and do not even come close to violating them If You Are Ever in Doubt, Ask the Staff Never take chances or assume
  17. 17. Find the Right Community Figure out what your audience is and go where they go Actually Want to Be There If you couldn’t care less, it shows and you should do something else Observe First, Act Second View the community’s social norms Read the Guidelines Follow them and do not even come close to violating them If You Are Ever in Doubt, Ask the Staff Never take chances or assume Fill Out Your Profile, Especially Your Signature But, only in the manner that is allowed by the guidelines
  18. 18. DON’T Mention Your Stuff!
  19. 19. “Too bad you have to be so uptight about the posts. My link was more valuable than 95 percent of random thoughts/opinions that make up the bulk of the forum.”
  20. 20. “She's right that your readers might be interested in the subject, and what she did is in no way an advertisement.”
  21. 21. Observe Community Norms Read Community Guidelines Ask Staff for Permission or Clarification Patrick’s Pyramid of Permission™ (PPP)
  22. 22. Building Your Community on Twitter
  23. 23. “No one ever asked “What’s the ROI of talking?” which is what Twitter is.” - Scott Stratten-- @unmarketing--
  24. 24. Building Your Community on Facebook
  25. 25. Protect Yourself
  26. 26. Your Presence Owned by You Not Owned by You facebook.com/you twitter.com/you them.com/you you.com
  27. 27. Questions?
  28. 28. Find Me Online Patrick O’Keefe (@iFroggy) Owner, iFroggy Network (ifroggy.com) Author, “Managing Online Forums” (managingonlineforums.com) Blogger, ManagingCommunities.com Slides: slideshare.net/iFroggy

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