Social Media from the Inside Out

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Beth Harte's "Social Media from the Inside Out" presentation to the Philadelphia Chapter of the International Association of Business Communicators (IABC).

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  • Hi

    Congratulations for yor presentation, its really good!

    I ’d like to share with you the version 0.1 of my e-book “Internal Communication 2.0: A Cultural Challenge”, where I talk about some of my work experiences, my ideas and thoughts regarding this topic.

    You can download it for free and I look forward to your comments and ideas to go on enriching this book. As I already told you, this is the version 0.1 so I hope we can improve it togheter:

    The book its here, in slide share:

    .http://www.slideshare.net/formanchuk/internal-communication-20-a-cultural-challenge

    Thanks!!!
       Reply 
    Are you sure you want to  Yes  No
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Social Media from the Inside Out

  1. Social Media from the Image source: http://www.flickr.com/photos/storrao/4341506317 Inside Out Presented by: Beth Harte, theharteofmarketing.com The International Association of Business Communicators (IABC) Philadelphia 2011
  2. Image Source: www.noupe.com
  3. Message pushing doesn’t work. With anyone.
  4. “ The consumer [or customer] has gained control of the marketplace… ” -Don Schultz, Father of IMC Image Source: epicpm.org
  5. “ Because they don't care about the customer. I AM at this minute in crisis…” - Cisco Hate / Amplicate Image Source: http://www.flickr.com/photos/johnjoh/448665548/
  6. Image Source: trinitybiztax.com “ OK Company. Questionable management.” -Glassdoor.com
  7. Image Source: doriuri.wordpress.com There is no social media magic.
  8. There are, however, tools.
  9. But… there needs to be willingness & motivation. Image Source: whatsmyhealth.blogspot.com
  10. Image Source: ethony.blogspot.com And, of course, hard work.
  11. Know this. What works for them, won’t work for you. Image Source: menscience.com
  12. Corporate Culture Assessment
  13. :Image source: 0253millere.wordpress.com What’s the internal chemistry like?
  14. Image Source: femalefan.com Is there rivalry?
  15. Or rapport?
  16. Are customers the #1 priority?
  17. Or, is your own agenda? Image Source: upi.com
  18. Image source: http://cookieroa-18.blogspot.com / Who controls the budget?
  19. What’s the political scene?
  20. Are employees social outside of work?
  21. Image Source: armyrecognition.com What about internally?
  22. What’s the level of collaboration?
  23. Image Source: www.mspmentor.net Are you a social organization?
  24. Image Source : www.flickr.com/photos/bradfolkens/50092255 Or not?
  25. Image source: babelconsultoria.webs.com Is there management support?
  26. How well do you understand your customers?
  27. What’s the level of risk?
  28. Bridging Internal Departments Image Source: bloggingvw.com
  29. Image source: wiredmusiccollective.com Break the mold.
  30. Image source: ozarts.com.au Orchestrate coordination for fast response.
  31. Image source: slowmuse.wordpress.com Shared goals require cooperation .
  32. Image Source: art4linux.org Give clout to bridge builders.
  33. Image Source: buffalocomputerconsulting.com Enable employees’ capability .
  34. Make connection a priority.
  35. Effective Social Media Practices Image Source: publicdomainpictures.net
  36. Image source: newmoonoldmagick.com Understand the brand promise.
  37. Plan for risk to pay off. Image Source: addictionjournal.net
  38. Image Source: www.textually.org Monitor, Listen & Learn. Do not Judge.
  39. Image Source: resourceactionprograms.org Collect data. Understand sentiment. Recognize shifts.
  40. Image Source: minnesotainvestmentrealestate.com Analyze and adjust accordingly.
  41. Build relationships with Legal, IT, HR and any other gate keepers. Image Source: ulccaselaw.com
  42. Support and encourage collaboration & knowledge transfer. Image Source: soton.ac.uk
  43. Image Source: http://www.journeyunitedmethodist.com Prepare for two-way conversation.
  44. <ul><li>Forums </li></ul><ul><li>Blogs </li></ul><ul><li>Collaboration & Microblogging (Yammer) </li></ul><ul><li>Podcasts </li></ul><ul><li>Videos </li></ul><ul><li>Wikis </li></ul><ul><li>IM, Chat, etc. (Skype) </li></ul>Image Source: brandeo.com Implement tools.
  45. Get your hands dirty. Image Source: samscotti.blogspot.com
  46. Negative comments are a gift. Image Source: healthbloghelper.com
  47. Real-time engagement is essential. Image Source: http://free-extras.com/images/clock-507.htm
  48. Always be prepared.
  49. Agile Communications
  50. Image Source: chelseanovak.files.wordpress.com When you spray and pray…
  51. Image source: http://rlv.zcache.com People disconnect.
  52. When you get outside your organization…
  53. Image Source: http://www.secretstoultimateliving.com/ You’ll see your brand in a new perspective.
  54. Image source: http://www.flickr.com/photos/stiveune/4014186554/in/photostream Adaptation is key.
  55. Image source: stoelrivesworldofemployment.com Recognize & seize opportunity.
  56. Have a plan.
  57. Be flexible. Image source: zastavki.com
  58. Develop a policy. Image source: business-ethics.com
  59. Mashable’s 10 Must-Haves for Your Social Media Policy: <ul><li>Introduce the purpose of social media </li></ul><ul><li>Be responsible for what you write </li></ul><ul><li>Be authentic </li></ul><ul><li>Consider your audience </li></ul><ul><li>Exercise good judgment </li></ul><ul><li>Understand the concept of community </li></ul><ul><li>Respect copyrights and fair use </li></ul><ul><li>Remember to protect confidential & proprietary info </li></ul><ul><li>Bring value </li></ul><ul><li>Productivity matters </li></ul>Image source: fanpop.com // Information Source: http://mashable.com/2009/06/02/social-media-policy-musts/
  60. Let’s chat! Image source: venturebeat.com
  61.  
  62. <ul><li>Thank You! </li></ul><ul><li>Where to find me: </li></ul><ul><li>Twitter: </li></ul><ul><ul><li>@bethharte </li></ul></ul><ul><ul><li>#IMCchat (Wednesdays 8pm) </li></ul></ul><ul><li>Facebook: </li></ul><ul><ul><li>www.facebook.com/bethharte </li></ul></ul><ul><li>LinkedIn: </li></ul><ul><ul><li>www.linkedin.com/in/bethharte </li></ul></ul><ul><li>Blogging: </li></ul><ul><ul><li>www.theharteofmarketing.com </li></ul></ul>

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