Social Media from the Inside Out


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Beth Harte's "Social Media from the Inside Out" presentation to the Philadelphia Chapter of the International Association of Business Communicators (IABC).

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  • Hi

    Congratulations for yor presentation, its really good!

    I ’d like to share with you the version 0.1 of my e-book “Internal Communication 2.0: A Cultural Challenge”, where I talk about some of my work experiences, my ideas and thoughts regarding this topic.

    You can download it for free and I look forward to your comments and ideas to go on enriching this book. As I already told you, this is the version 0.1 so I hope we can improve it togheter:

    The book its here, in slide share:


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Social Media from the Inside Out

  1. Social Media from the Image source: Inside Out Presented by: Beth Harte, The International Association of Business Communicators (IABC) Philadelphia 2011
  2. Image Source:
  3. Message pushing doesn’t work. With anyone.
  4. “ The consumer [or customer] has gained control of the marketplace… ” -Don Schultz, Father of IMC Image Source:
  5. “ Because they don't care about the customer. I AM at this minute in crisis…” - Cisco Hate / Amplicate Image Source:
  6. Image Source: “ OK Company. Questionable management.”
  7. Image Source: There is no social media magic.
  8. There are, however, tools.
  9. But… there needs to be willingness & motivation. Image Source:
  10. Image Source: And, of course, hard work.
  11. Know this. What works for them, won’t work for you. Image Source:
  12. Corporate Culture Assessment
  13. :Image source: What’s the internal chemistry like?
  14. Image Source: Is there rivalry?
  15. Or rapport?
  16. Are customers the #1 priority?
  17. Or, is your own agenda? Image Source:
  18. Image source: / Who controls the budget?
  19. What’s the political scene?
  20. Are employees social outside of work?
  21. Image Source: What about internally?
  22. What’s the level of collaboration?
  23. Image Source: Are you a social organization?
  24. Image Source : Or not?
  25. Image source: Is there management support?
  26. How well do you understand your customers?
  27. What’s the level of risk?
  28. Bridging Internal Departments Image Source:
  29. Image source: Break the mold.
  30. Image source: Orchestrate coordination for fast response.
  31. Image source: Shared goals require cooperation .
  32. Image Source: Give clout to bridge builders.
  33. Image Source: Enable employees’ capability .
  34. Make connection a priority.
  35. Effective Social Media Practices Image Source:
  36. Image source: Understand the brand promise.
  37. Plan for risk to pay off. Image Source:
  38. Image Source: Monitor, Listen & Learn. Do not Judge.
  39. Image Source: Collect data. Understand sentiment. Recognize shifts.
  40. Image Source: Analyze and adjust accordingly.
  41. Build relationships with Legal, IT, HR and any other gate keepers. Image Source:
  42. Support and encourage collaboration & knowledge transfer. Image Source:
  43. Image Source: Prepare for two-way conversation.
  44. <ul><li>Forums </li></ul><ul><li>Blogs </li></ul><ul><li>Collaboration & Microblogging (Yammer) </li></ul><ul><li>Podcasts </li></ul><ul><li>Videos </li></ul><ul><li>Wikis </li></ul><ul><li>IM, Chat, etc. (Skype) </li></ul>Image Source: Implement tools.
  45. Get your hands dirty. Image Source:
  46. Negative comments are a gift. Image Source:
  47. Real-time engagement is essential. Image Source:
  48. Always be prepared.
  49. Agile Communications
  50. Image Source: When you spray and pray…
  51. Image source: People disconnect.
  52. When you get outside your organization…
  53. Image Source: You’ll see your brand in a new perspective.
  54. Image source: Adaptation is key.
  55. Image source: Recognize & seize opportunity.
  56. Have a plan.
  57. Be flexible. Image source:
  58. Develop a policy. Image source:
  59. Mashable’s 10 Must-Haves for Your Social Media Policy: <ul><li>Introduce the purpose of social media </li></ul><ul><li>Be responsible for what you write </li></ul><ul><li>Be authentic </li></ul><ul><li>Consider your audience </li></ul><ul><li>Exercise good judgment </li></ul><ul><li>Understand the concept of community </li></ul><ul><li>Respect copyrights and fair use </li></ul><ul><li>Remember to protect confidential & proprietary info </li></ul><ul><li>Bring value </li></ul><ul><li>Productivity matters </li></ul>Image source: // Information Source:
  60. Let’s chat! Image source:
  62. <ul><li>Thank You! </li></ul><ul><li>Where to find me: </li></ul><ul><li>Twitter: </li></ul><ul><ul><li>@bethharte </li></ul></ul><ul><ul><li>#IMCchat (Wednesdays 8pm) </li></ul></ul><ul><li>Facebook: </li></ul><ul><ul><li> </li></ul></ul><ul><li>LinkedIn: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Blogging: </li></ul><ul><ul><li> </li></ul></ul>