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Reputation Management In A Google World

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Kami Watson Huyse, APR
Kami Watson Huyse, APR

In many cases, the search engine has taken the place of an organization’s Web site as the doorway to initial interaction with important stakeholders. Public relations professionals are incorporating search engine optimization strategies to create an interconnected footprint of relevant content, photos, video and audio, and actively managing the reputation of the brand.

BusinessTechnology
1 of 51
PRSA Teleseminar – 05/15/08 Reputation Management in a Google World Lee Odden, CEO TopRank Kami Watson Huyse, APR myPRPro
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A New Vocabulary http://www.seo-dictionary.com
Dec 2006 – 6.7 billion searches (comScore) Dec 2007 – 10 billion searches (comScore) March 2008 – 6.4 billion searches Google (comScore)
[object Object],[object Object],[object Object],[object Object],[object Object],Search Market Share comScore March 2008
[object Object],Reputation Engine
New Corporate Homepage
For Fun: TopRank
For Fun: My PR Pro
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations and Search
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impact of SEO for PR
A Reputation Tarnished
And Slowly Improving
PayPal Problem
PayPal Problem
WalMart Watch
WalMart Wake Up
Home Depot
Home Depot
SEO Considerations Content Links
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO Tips
Keywords to Monitor ,[object Object],[object Object],[object Object],[object Object]
Pre Universal Heat Map
Universal Search Heat Maps
Your Company Sucks
And Also Yours
[object Object],[object Object],[object Object],[object Object],[object Object],Keyword Research Tools
Keyword Research Tools
Keyword Research Tools
[object Object],[object Object],Keyword Research Tools
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],News Content to Optimize
[object Object],[object Object],[object Object],[object Object],News Content to Optimize ,[object Object],[object Object],[object Object],[object Object]
Blog Based Newsroom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Release Optimization
Release Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Linking Building
[object Object],Linking Building Keywords Key Word Word Key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Word Word Key Key Word Key Word Word Key Key Word Word
[object Object],[object Object],Free Linking Tools
Marketleap Tool
Marketleap Tool
Marketleap Tool
Yahoo Site Explorer
[object Object],[object Object],[object Object],[object Object],[object Object],Linking Tips
Holistic SEO Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimize & Promote
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traffic - Links Holistic SEO Promotion
[object Object],[object Object],Monitoring Tools
Monitoring Tools
Monitoring Tools
Monitoring Tools
[object Object],[object Object],[object Object],[object Object],[object Object],Takeaways
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank you

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Reputation Management In A Google World