The document outlines 7 ways to attract brands: build a community, know your numbers, be authentic, hone your craft, be approachable, be passionate, and know your value. It also discusses tools for listening, engagement measurement, relationship mining, data mining, analytics, and analysis that can help track brand attraction efforts.

1. 7 Ways to Attract Brands
Kami Watson Huyse, APR, @kamichat
@kamichat

2. Kami Huyse
Founder
zoeticamedia.com
@kamichat
@kamichat

3. Build A Community
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4. Know Your Numbers
• Quantcast
• Alexa
• Open Site Explorer
• Engagement
@kamichat

5. But, Don’t Fake It
@kamichat

6. Hone Your Craft
@kamichat

7. Be Approachable
• Contact Info on Page
• PR Page
• Other social networks listed
@kamichat

8. Be Passionate
@kamichat
Doug Wheller@Doug88888

9. Know Your Value
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10. Proprietary
Frameworks
Influence Tools
KRED
And more…
1st Generation 2nd Generation 3rd Generation
SCORE SAY SEE@kamichat

11. Listening Tools
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12. Engagement Measurement Tools
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13. Relationship Mining:
NextGen Influence
http://www.tellagence.com@kamichat

14. Unstructured Data Mining
(Big Data)
@kamichat

15. Analytics Tools
Your Site
Competitors
@kamichat

16. Analysis Tools
DIY: Multi-Channel
Attribution Spreadsheet
@kamichat

17. Tool Links
• Listening: http://ow.ly/hVl3P
• Engagement: http://ow.ly/hVlgJ
• Influence: http://ow.ly/hVlm3
• Data Mining: http://ow.ly/hVlyp
• Analytics: http://ow.ly/hVlCK
• Analysis: http://ow.ly/hVlMC
@kamichat

18. Questions?
kami@zoeticamedia.com
@kamichat
713-568-5750 @kamichat

19. Kami Huyse
Zoetica, CEO
zoeticamedia.com
@kamichat
Links for this presentation:
www.slideshare.net/kamichat
@kamichat