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Submitted To- Lect. JJ Maini
Submitted by- Gurjit Singh
               MBA 2nd
               R.N- 811
History and Milestones
1998: Larry Page and Sergey Brin create
Google searchengine. In September 1998,
Google Inc. opened its door in Menlo Park,
California.
2000: Google introduces AdWords,

2001: Google hires Dr. Eric Schmidt as new CEO.




                                                  2
History and Milestones
• 2002: Introduction of the Google Search Appliance for
  corporate Search (Googlebot search robot).
• 2002 : The launch of Google Labs. Google News launched in
  beta in September of 2002, offering access to 4,500 leading
  news sources from around the world.
• 2003: Google acquires Pyra Labs and became the home for
  Blogger. Google Desktop launched and Google Toolbar
  improved.
History and Milestones
• 2004: New web-based mail service called Gmail, which at
  launch included a gigabyte of free storage for each user.
• Acquisition of Picasa, Inc.
• 2005: The Google Search Appliance spawned a new blue
  Google Mini. The Mini is the first Google hardware product to
  be sold only through the Google Store
• Personalized Homepage ( iGoogle ).
• Launch of Google Talk.
• Google acquires Orkut

                                                                  4
History and Milestones
2006: New launches: Page creator, Google
Finance, Google Calendar, Custom Search, Trends,
Notebook.
Launch of Google packages for Mobile Devices:
Google for mobile.


2007: Partnerships and Business Deals > Mobile matters!
 China Mobile cooperation: to provide mobile and Internet
  search services in China .



                                                             5
Larry Page
 Who is Larry page -
   Lawrence "Larry" Page (born March
26, 1973) is an American computer
scientist and internet entrepreneur who,
with Sergey Brin, is best known as the co-
founder of Google. On April 4, 2011, he
took on the role of chief executive officer
of Google, replacing Eric Schmidt. As of
2011, his personal wealth is estimated to
be $16.7 billion.
Education
• Page attended the Okemos Montessori School (now called
Montessori Radmoor) in Okemos, Michigan from 1975 to
1979.
• Graduated from East Lansing High School in 1991
• He holds a Bachelor of Science in computer engineering from
the University of Michigan with honors and a Master of
Science in computer science from Stanford University
Business
• In 1998, Brin and Page founded Google, Inc
• Page ran Google as co-president along with Brin until
2001 when they hired Eric Schmidt as Chairman and
CEO of Google.
• In January 2011 Google announced that Page would
replace Schmidt as CEO in April
• On April 4, 2011, Page officially became the chief
executive of Google,
Personal life

Page married Lucinda South worth at Richard Branson's
Caribbean island, Necker Island in 2007
Sergey Brin Brin
        Sergey




Sergey Mikhaylovich Brin born August 21, 1973) is a
Russian-born American computer scientist and Internet
entrepreneur who, with Larry Page, co-founded Google,
one of the most profitable Internet companies. As of
2011, his personal wealth is estimated to be $16.7
billion.
Education

• Brin attended grade school at Paint Branch Montessori
School in Adelphi, Maryland
• In September 1990, after having attended Eleanor
Roosevelt High School in Greenbelt,
• Brin enrolled in the University of Maryland to study
computer science and mathematics, where he received his
Bachelor of Science in May 1993 with honors.
• Brin began his graduate study in computer science at
Stanford University on a graduate fellowship from the
National Science Foundation.
Personal life

In May 2007, Brin married Anne Wojcicki in The Bahamas.
Awards and recognition


• PC Magazine has praised Google as among the Top 100
Web Sites and Search Engines (1998)

• In 2000, Google earned a Webby Award, a People's Voice
Award for technical achievement

• in 2001, was awarded Outstanding Search Service.
Awards and recognition

• In 2002, Page, along with Sergey Brin, was named to the
MIT Technology Review TR100, as one of the top 100
innovators in the world under the age of 35.

• In 2004, Page and Brin were named "Persons of the
Week" by ABC World News Tonight.

• In 2011, page was ranked 24th on the Forbes list of
billionaires and as the 11th richest person in the United
States.
The Future

 “The ultimate search engine would
 understand exactly what you mean and
 give back exactly what you want.”


                  - Larry Page
Vision Mission And Focus
The Vision
     To make search engines so powerful they would
     understand "everything in the world".

The Mission
    To organize the world's information and make it
    universally accessible and useful.

The Focus
     Google continues to focus on innovation and on the
     user experience.
Google’s Value
1. Focus on the user and all else will follow.
2. It's best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10.Great just isn't good enough.
Search=Find=Ad=Click!!
NO changes in Googles Core Business since 1998: “Google does search”
 Google offers the best, fastest, (PC&Mobile devices), reliable and easy to
  use SEARCH services.
 Users FIND highly relevant information.
 Google exposes highly relevant text, image, animated video or ADS to the
  user.
 As soon as a user clicks on the sponsored links or ads Google CHARGES his
  client.

                             1.   Attention
                                   SEARCH

         4. Action                                        2. Interest
         CLICK/$                                           FIND OK

                                     3. Desire
                                        ADS                                    18
1.   Keep focus on the user.
2.   Never settle for the best regarding search algorithms
     improving response speed and accuracy of results.
3.   Get and keep the best brains, brightest and most
     motivated on board.
4.   Strategic global and local acquisitions in Digital and
     traditional Advertising.
5.   Mobile search, advertising and content is the future.
6.   Worldwide presence with local focus on content
     acquisition.
Interesting facts about Google
 Google started in January, 1996 as a research project
at Stanford University, by Ph.D. candidates Larry Page
and Sergey Brin when they were 24 years old and 23
years old respectively.

 The name Google™ was an
accident. A spelling mistake made
by the original founders who
thought they were going for
˜Googol™”
Interesting facts about Google

 57% of American kids say ‘Google’ as their first word.
 620 million visitors visit Google.com daily.

 97% of Google Revenue comes from their
advertising services.
 Google processes 20 Petabyte of
information daily.

 Google has a world-class staff of
more than 2,668 employees known
as Googlers
Google’s cash cow –Simple but highly
effective
Simple text based ads
Can you imagine that these little text ads could
generate billions of dollars of revenue for Google?
They do!




                                                      22
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Presentation on-google

  • 1. Submitted To- Lect. JJ Maini Submitted by- Gurjit Singh MBA 2nd R.N- 811
  • 2. History and Milestones 1998: Larry Page and Sergey Brin create Google searchengine. In September 1998, Google Inc. opened its door in Menlo Park, California. 2000: Google introduces AdWords, 2001: Google hires Dr. Eric Schmidt as new CEO. 2
  • 3. History and Milestones • 2002: Introduction of the Google Search Appliance for corporate Search (Googlebot search robot). • 2002 : The launch of Google Labs. Google News launched in beta in September of 2002, offering access to 4,500 leading news sources from around the world. • 2003: Google acquires Pyra Labs and became the home for Blogger. Google Desktop launched and Google Toolbar improved.
  • 4. History and Milestones • 2004: New web-based mail service called Gmail, which at launch included a gigabyte of free storage for each user. • Acquisition of Picasa, Inc. • 2005: The Google Search Appliance spawned a new blue Google Mini. The Mini is the first Google hardware product to be sold only through the Google Store • Personalized Homepage ( iGoogle ). • Launch of Google Talk. • Google acquires Orkut 4
  • 5. History and Milestones 2006: New launches: Page creator, Google Finance, Google Calendar, Custom Search, Trends, Notebook. Launch of Google packages for Mobile Devices: Google for mobile. 2007: Partnerships and Business Deals > Mobile matters!  China Mobile cooperation: to provide mobile and Internet search services in China . 5
  • 6. Larry Page Who is Larry page - Lawrence "Larry" Page (born March 26, 1973) is an American computer scientist and internet entrepreneur who, with Sergey Brin, is best known as the co- founder of Google. On April 4, 2011, he took on the role of chief executive officer of Google, replacing Eric Schmidt. As of 2011, his personal wealth is estimated to be $16.7 billion.
  • 7. Education • Page attended the Okemos Montessori School (now called Montessori Radmoor) in Okemos, Michigan from 1975 to 1979. • Graduated from East Lansing High School in 1991 • He holds a Bachelor of Science in computer engineering from the University of Michigan with honors and a Master of Science in computer science from Stanford University
  • 8. Business • In 1998, Brin and Page founded Google, Inc • Page ran Google as co-president along with Brin until 2001 when they hired Eric Schmidt as Chairman and CEO of Google. • In January 2011 Google announced that Page would replace Schmidt as CEO in April • On April 4, 2011, Page officially became the chief executive of Google,
  • 9. Personal life Page married Lucinda South worth at Richard Branson's Caribbean island, Necker Island in 2007
  • 10. Sergey Brin Brin Sergey Sergey Mikhaylovich Brin born August 21, 1973) is a Russian-born American computer scientist and Internet entrepreneur who, with Larry Page, co-founded Google, one of the most profitable Internet companies. As of 2011, his personal wealth is estimated to be $16.7 billion.
  • 11. Education • Brin attended grade school at Paint Branch Montessori School in Adelphi, Maryland • In September 1990, after having attended Eleanor Roosevelt High School in Greenbelt, • Brin enrolled in the University of Maryland to study computer science and mathematics, where he received his Bachelor of Science in May 1993 with honors. • Brin began his graduate study in computer science at Stanford University on a graduate fellowship from the National Science Foundation.
  • 12. Personal life In May 2007, Brin married Anne Wojcicki in The Bahamas.
  • 13. Awards and recognition • PC Magazine has praised Google as among the Top 100 Web Sites and Search Engines (1998) • In 2000, Google earned a Webby Award, a People's Voice Award for technical achievement • in 2001, was awarded Outstanding Search Service.
  • 14. Awards and recognition • In 2002, Page, along with Sergey Brin, was named to the MIT Technology Review TR100, as one of the top 100 innovators in the world under the age of 35. • In 2004, Page and Brin were named "Persons of the Week" by ABC World News Tonight. • In 2011, page was ranked 24th on the Forbes list of billionaires and as the 11th richest person in the United States.
  • 15. The Future “The ultimate search engine would understand exactly what you mean and give back exactly what you want.” - Larry Page
  • 16. Vision Mission And Focus The Vision To make search engines so powerful they would understand "everything in the world". The Mission To organize the world's information and make it universally accessible and useful. The Focus Google continues to focus on innovation and on the user experience.
  • 17. Google’s Value 1. Focus on the user and all else will follow. 2. It's best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You don't need to be at your desk to need an answer. 6. You can make money without doing evil. 7. There's always more information out there. 8. The need for information crosses all borders. 9. You can be serious without a suit. 10.Great just isn't good enough.
  • 18. Search=Find=Ad=Click!! NO changes in Googles Core Business since 1998: “Google does search”  Google offers the best, fastest, (PC&Mobile devices), reliable and easy to use SEARCH services.  Users FIND highly relevant information.  Google exposes highly relevant text, image, animated video or ADS to the user.  As soon as a user clicks on the sponsored links or ads Google CHARGES his client. 1. Attention SEARCH 4. Action 2. Interest CLICK/$ FIND OK 3. Desire ADS 18
  • 19. 1. Keep focus on the user. 2. Never settle for the best regarding search algorithms improving response speed and accuracy of results. 3. Get and keep the best brains, brightest and most motivated on board. 4. Strategic global and local acquisitions in Digital and traditional Advertising. 5. Mobile search, advertising and content is the future. 6. Worldwide presence with local focus on content acquisition.
  • 20. Interesting facts about Google  Google started in January, 1996 as a research project at Stanford University, by Ph.D. candidates Larry Page and Sergey Brin when they were 24 years old and 23 years old respectively.  The name Google™ was an accident. A spelling mistake made by the original founders who thought they were going for ˜Googol™”
  • 21. Interesting facts about Google  57% of American kids say ‘Google’ as their first word.  620 million visitors visit Google.com daily.  97% of Google Revenue comes from their advertising services.  Google processes 20 Petabyte of information daily.  Google has a world-class staff of more than 2,668 employees known as Googlers
  • 22. Google’s cash cow –Simple but highly effective Simple text based ads Can you imagine that these little text ads could generate billions of dollars of revenue for Google? They do! 22