The document discusses PR measurement and outlines standards and best practices for measuring PR efforts. It describes measuring activity, attention, awareness, attitudes, and actions using various key performance indicators at each stage. Examples are provided for how to measure outcomes and calculate return on investment for PR campaigns. The purpose of measurement is to diagnose effectiveness, prioritize efforts, and evaluate return on investment and business value.
So you’ve got a Facebook page, a Twitter account, a YouTube channel, new e-newsletter strategies, and a blog on your website. Great... but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How can you measure the value of your social media activity, and are your efforts helping your organization reach its goals? Kirstin will guide participants through the social media realm, measuring the ever-evolving impact of social media and detailing the best practices of online monitoring.
Attendees Will Walk Away With:
• Simple strategies for connecting online activities to marketing and organizational goals
• Guidelines and a framework for measuring social media ROI
• Tips and tools to help you measure effectively and efficiently
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
Digital Fundraising strategy guide with online fundraising campaign examples and case studies. This online fundraising presentation also makes recommendations on the systems and infrastructure you need to put in place and getting the right resources into the team.
Digital fundraising includes Email, Websites, Mobile, Social Media, Search, Content Marketing and more.
There is a shorter version of this presentation that just focuses on emerging Mobile, Content and Social Media fundraising.
It’s no secret that a personalized experience is the way to the consumer’s heart. But demographics don’t tell the whole story. The wealth of social data available to marketers today offers the opportunity to create highly specific content for highly specific audiences based on their social behavior.
Watch as audience data experts from Internet Marketing Inc. and NetBase discuss the future of marketing in a social data-driven world. They reveal how a customer-centric content strategy helped one retail brand generate $1 million in revenue and an astounding 9,655 percent ROI during the first six months of campaign activation. You’ll find out:
How to develop engaging content and drive ROI using audience social data
How to harness the power of behavioral and psychographic targeting for business and brand value
How to drive marketing reach with audience segmentation, campaign development and consumer engagement
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
So you’ve got a Facebook page, a Twitter account, a YouTube channel, new e-newsletter strategies, and a blog on your website. Great... but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How can you measure the value of your social media activity, and are your efforts helping your organization reach its goals? Kirstin will guide participants through the social media realm, measuring the ever-evolving impact of social media and detailing the best practices of online monitoring.
Attendees Will Walk Away With:
• Simple strategies for connecting online activities to marketing and organizational goals
• Guidelines and a framework for measuring social media ROI
• Tips and tools to help you measure effectively and efficiently
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
Digital Fundraising strategy guide with online fundraising campaign examples and case studies. This online fundraising presentation also makes recommendations on the systems and infrastructure you need to put in place and getting the right resources into the team.
Digital fundraising includes Email, Websites, Mobile, Social Media, Search, Content Marketing and more.
There is a shorter version of this presentation that just focuses on emerging Mobile, Content and Social Media fundraising.
It’s no secret that a personalized experience is the way to the consumer’s heart. But demographics don’t tell the whole story. The wealth of social data available to marketers today offers the opportunity to create highly specific content for highly specific audiences based on their social behavior.
Watch as audience data experts from Internet Marketing Inc. and NetBase discuss the future of marketing in a social data-driven world. They reveal how a customer-centric content strategy helped one retail brand generate $1 million in revenue and an astounding 9,655 percent ROI during the first six months of campaign activation. You’ll find out:
How to develop engaging content and drive ROI using audience social data
How to harness the power of behavioral and psychographic targeting for business and brand value
How to drive marketing reach with audience segmentation, campaign development and consumer engagement
Parachute Digital showcase 5 things charities and non-profits can do to create online donation pages that deliver real revenue.
1. Keep the form to one page with minimal fields
2. Make it easy to use on mobile devices
3. Chunk the content
4. Make sure the form is safe and data is validated
5. Be grateful and say thank you well
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
Tnooz-TripAdvisor webinar - Reputation management and beyondKevin May
Slides from a Tnooz-TripAdvisor hosted webinar in August 2011. The session focussed on ideas on delivering an outstanding guest experience, optimising a hotel's web presence with reviews and user generated content, and how hoteliers can turn traveler reviews into opportunities.
AARRG! A Framework for Measuring Owned MediaRob Clark
Online platforms provide a plethora of numbers for us to wade through. It's easy to get stuck in a mire of numbers. Having the right framework pulls the numbers into a cohesive narrative that provides answers rather than additional questions. Adapted from Dave McClure's pirate framework and presented at PodCamp Toronto 2017
Fundraising Technology Report: Power in the Palm of Your Hand. Report on mobile technology and nonprofit fundraising. Adapted from report for Public Media Group.
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Is Your Web Presence Helping or Hurting Your Business? [Webinar]AudienceView
Your website is more important than you realize. Just because you don’t hear complaints doesn’t mean there isn’t a problem. In fact, the lack of a mobile-friendly website might be creating a negative user experience that’s damaging your brand and costing you business every single day, without you even knowing it.
Vendini’s Product Marketing Manager Kathryn Hunt explains how you can determine if your website is really working for you—or against you. Joining Kathryn is Brian Russo, Entertainment Director of The Villages in Sumter County, Florida. Brian will share his own experience of how tuning-up the Villages’s mobile web presence made a positive impact on his business.
In this webinar, you’ll learn:
what’s really at stake when it comes to your web presence
what makes customers abandon purchases before checkout
what simple steps can improve the patron and fan experience on your website
In this two hour lunch and learn seminar, Parachute Digital showed Fundraising Directors from Top Australian charities how digital should best be integrated into your overall fundraising mix.
Digital fundraising or online fundraising as many call it, is a growing area within the non-profit sector.
This workshop demystifies online marketing & fundraising strategies, showing Fundraising Directors that the same strategies that they employ offline, for prospect onboarding and donor retention and telling stories, will work online too. It's just a different execution. The strategy is often the same.
Participants were given data homework to do to learn about their donor databases and online/ offline split as well as reading from Shanelle Newton Clapham's book "Attracting Donors Online - Digital Fundraising that works".
What the workshop and presentation covers is:
• Integrating your digital data with your offline database
• Integrating digital into your story-telling
• Integrating digital into your onboarding strategy
• Integrating digital into your retention strategy
• Integrating digital into your donor journey.
Overview: Promoting Events through Digital Communications HighRoad Solution
This month we'll explore the topic of Promoting Events through Digital Communications . Join us for this webinar as we get an overview of Promoting Events through Digital Communications and learn why it's important for your organization.
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...hjc
Join hjc and Oracle where we'll explain the importance of integrating a multi-channel presence to build stronger and long lasting relationships. You will walk away with:
hands on examples of everything from customer experience to personalizing donor journeys
a fool proof system for uncovering, cultivating, and soliciting existing and new donors
how to implement a multi-channel presence
best practices on the do's and donts' of creating a good supporter survey
how to measure success of breakthrough fundraising results
Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence. Using the latest data and riveting case studies, you’ll learn how to maximize your organization’s fundraising potential.
SPEAKERS: Heather McLean, hjc, Brian Walsh, Oracle
Is your nonprofit struggling to get your donor to make a second gift? Has your nonprofit thought about integrating a multi-channel presence to reach your donors? You can’t ignore it: a one-channel touch point just isn’t cutting it anymore and donor communication preferences are becoming more complex and demanding. This exciting session will explore a new and innovative way of thinking when it comes to attracting, motivating, and retaining your donor base through different touchpoints. Using best practices and up-to-date case studies that introduce the new Oracle methodology, Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence.
Social media networking is widely used by the masses for 2 main purposes:
1. For entertainment
2. For solutions
Entertainment is quite straight forward. You only have to look at the stats of popular social networking sites like YouTube and Facebook to realise that everyone loves to be entertained.
Shanelle Newton Clapham and Paul Bailey discuss how to integrate your online and offline fundraising channels to acquire new regular giving donors for your charity.
Tnooz-TripAdvisor webinar - Reputation management and beyondKevin May
Slides from a Tnooz-TripAdvisor hosted webinar in August 2011. The session focussed on ideas on delivering an outstanding guest experience, optimising a hotel's web presence with reviews and user generated content, and how hoteliers can turn traveler reviews into opportunities.
AARRG! A Framework for Measuring Owned MediaRob Clark
Online platforms provide a plethora of numbers for us to wade through. It's easy to get stuck in a mire of numbers. Having the right framework pulls the numbers into a cohesive narrative that provides answers rather than additional questions. Adapted from Dave McClure's pirate framework and presented at PodCamp Toronto 2017
Fundraising Technology Report: Power in the Palm of Your Hand. Report on mobile technology and nonprofit fundraising. Adapted from report for Public Media Group.
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Is Your Web Presence Helping or Hurting Your Business? [Webinar]AudienceView
Your website is more important than you realize. Just because you don’t hear complaints doesn’t mean there isn’t a problem. In fact, the lack of a mobile-friendly website might be creating a negative user experience that’s damaging your brand and costing you business every single day, without you even knowing it.
Vendini’s Product Marketing Manager Kathryn Hunt explains how you can determine if your website is really working for you—or against you. Joining Kathryn is Brian Russo, Entertainment Director of The Villages in Sumter County, Florida. Brian will share his own experience of how tuning-up the Villages’s mobile web presence made a positive impact on his business.
In this webinar, you’ll learn:
what’s really at stake when it comes to your web presence
what makes customers abandon purchases before checkout
what simple steps can improve the patron and fan experience on your website
In this two hour lunch and learn seminar, Parachute Digital showed Fundraising Directors from Top Australian charities how digital should best be integrated into your overall fundraising mix.
Digital fundraising or online fundraising as many call it, is a growing area within the non-profit sector.
This workshop demystifies online marketing & fundraising strategies, showing Fundraising Directors that the same strategies that they employ offline, for prospect onboarding and donor retention and telling stories, will work online too. It's just a different execution. The strategy is often the same.
Participants were given data homework to do to learn about their donor databases and online/ offline split as well as reading from Shanelle Newton Clapham's book "Attracting Donors Online - Digital Fundraising that works".
What the workshop and presentation covers is:
• Integrating your digital data with your offline database
• Integrating digital into your story-telling
• Integrating digital into your onboarding strategy
• Integrating digital into your retention strategy
• Integrating digital into your donor journey.
Overview: Promoting Events through Digital Communications HighRoad Solution
This month we'll explore the topic of Promoting Events through Digital Communications . Join us for this webinar as we get an overview of Promoting Events through Digital Communications and learn why it's important for your organization.
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...hjc
Join hjc and Oracle where we'll explain the importance of integrating a multi-channel presence to build stronger and long lasting relationships. You will walk away with:
hands on examples of everything from customer experience to personalizing donor journeys
a fool proof system for uncovering, cultivating, and soliciting existing and new donors
how to implement a multi-channel presence
best practices on the do's and donts' of creating a good supporter survey
how to measure success of breakthrough fundraising results
Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence. Using the latest data and riveting case studies, you’ll learn how to maximize your organization’s fundraising potential.
SPEAKERS: Heather McLean, hjc, Brian Walsh, Oracle
Is your nonprofit struggling to get your donor to make a second gift? Has your nonprofit thought about integrating a multi-channel presence to reach your donors? You can’t ignore it: a one-channel touch point just isn’t cutting it anymore and donor communication preferences are becoming more complex and demanding. This exciting session will explore a new and innovative way of thinking when it comes to attracting, motivating, and retaining your donor base through different touchpoints. Using best practices and up-to-date case studies that introduce the new Oracle methodology, Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence.
Social media networking is widely used by the masses for 2 main purposes:
1. For entertainment
2. For solutions
Entertainment is quite straight forward. You only have to look at the stats of popular social networking sites like YouTube and Facebook to realise that everyone loves to be entertained.
Companies and organizations are faced with an unprecedented expectation to provide instant communication during a crisis. Already short news cycles are further impacted by the rise of online social networks where eyewitnesses and those affected communicate their perceptions in real time. Companies that can co-opt some of these same tools and techniques during a crisis will be positioned to be in the forefront of information about their company and brand.
At Sprinklr's #SocialatScale Summit on August 20, 2013, Heather Read of DuPont's social media team provided 3 simple steps of to design and build interesting and engaging social media content.
Social Media Crisis Management | MIT Short Course 2012Heather Read
How does social media impact a crisis? How do you develop an action plan to respond? Get a practical guide from Heather Read, Program Manager of Social Media @ DuPont.
Social Media Crisis Management: Three Case StudiesElisha Tan
Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.
What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.
This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.
As a PR pro, you don’t ask if you should measure public relations. You ask how. Zoetica founder Kami Huyse has the answer.
Learn five approaches to social media measurement, how to calculate ROI and other important metrics, how best to utilize the Barcelona Principles and real-life case studies to inform measurement strategy.
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
It’s no longer a question of if you should measure the business results of your social media interactions, but what to measure and how. Social media measurement is more than followers and fans. When done right it can give you the business intelligence you need to succeed. During this fast-paced session we will look at a practical framework to build a social media measurement strategy and plan, keep it interesting with some case studies, and dig into some of your hardest measurement questions.
•Discover five ways to approach social media measurement
•Learn how to calculate results from social media, including ROI
•Get a handle on how to pick the right tools to measure business results
•Learn why ROI is not the only thing you should measure
New Media Strategies for Nonprofit Outreach and FundraisingSarah McMaster
Presented by Sarah McMaster, MWCC Director of Marketing & New Media during the Mount Wachusett Community College Center for Civic Learning and Community Engagement's Non-Profit Collaborative Fundraising Mini-Conference, held November 1, 2013. The Road From Here: Fundraising in the New Economy
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
For the first time ever digital advertising will become 50% of the total global spend for advertising. Yet, within all sponsorship categories it is only 3% of the total spend. There is a huge opportunity for event owners to increase revenue and improve sponsor satisfaction utilizing digital assets as a part of your sponsorship offers. In this session, we will review the digital landscape of opportunities, with detailed examples. You will come away with ideas that are practical and straightforward to implement.
Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it's so powerful, it's difficult to know how to begin understanding all of the information it makes available. Join us for this primer on Google Analtyics for nonprofits. We’ll show you how to measure the performance of your website with this powerful and free tool, understand who your web site visitors are, where they come from, and what they’re doing on your site.
Topics we’ll cover:
- Introduction to Google Analytics for nonprofits
- How to use web analytics to understand the performance of your website
- How to measure progress toward organizational goals
- How to turn your accumulated data into actual site improvements
Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Social media campaigns are often heavy on tactics, like Facebook and Twitter, and light on strategic framework. Discover how organizations are applying the discipline of public relations to social media campaigns and how you can become adept at doing the same. Learn how to measure the results of online campaigns, including three ways to start measuring immediately. Look at real-world case studies with applicable strategies and techniques that can be adopted for your own online campaigns.
How can companies design Corporate Social Responsibility and Cause Marketing programs that are closely aligned with the fundamental mission and values of the business, the interests of stakeholders or mitigates against potential negative impact to society and leads to better results.
With the exploding growth of social media, the need to apply strategic thinking to your public relations and communications campaigns has never been more critical.
* A clear cultural understanding is needed to communicate with social media tools.
* A framework for using social media in business continuity planning.
* An overview of how to choose the right social media tools to meet your objectives.
* A plan of attack to start incorporating social media in your campaigns.
* Knowledge on how to transition your communications experience and know-how to social media.
* How to manage a successful social media campaign.
Going solo doesn't have to be lonely. Learn to connect online and blog, link or tweet your way to new clients, increased self-promotion and profitable partnerships. Find out how independent practitioners are creating visibility for their expertise, their growing practice and client brands. Kami Watson Huyse, APR (@kamichat) and Kellye Crane (@kellyecrane) share techniques and strategies on how to make social media work for you. You will learn:
• How Twitter and other social media platforms are being used to promote consulting services.
• How other independent practitioners use social media to amplify their client offerings.
• The most effective uses and content suggestions.
• How to successfully integrate social media with your business offerings.
As companies enter social media they tend to broadcast instead of socialize their content. This presentation makes a case for social media and gives a strategic framework to get started building two-way communication with fans.
Government stands to benefit greatly by incorporating social media tools. However, it needs to think about the strategy it will employ to be impactful.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
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price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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3. Purpose of Measurement
Diagnose Prioritize Evaluate
• Diagnose: Determine what works and what doesn’t
• Prioritize: Build into planning, make decisions
• Evaluate: Demonstrate ROI, Business Value
Kami Huyse | @kamichat | #VocusWebinar
4. Measurement Standards
Coalition for Public Relations Research Standards
– Traditional Media Measurement
– Digital and Social Media Measurement
– Return on Investment (ROI)
– Communications Lifecycle
– Internal Communication (coming soon)
Kami Huyse | @kamichat | #VocusWebinar
5. Standards define and determine
needs to be measured,
backed by research
Best practices illustrate to best
meet the objectives of the standard,
backed by experience and repetition
Kami Huyse | @kamichat | #VocusWebinar
7. 3 Strategic Questions
• Problem or Challenge: Is it a
growth, competitive,
leadership or perception
challenge or opportunity?
• Communication Solution:
What is the proposed solution?
• Benchmark: What information
exists that can be compared?
Kami Huyse | @kamichat | #VocusWebinar
8. 3 Questions in Action
Challenge
Growth:
Increase Event
Registration
Solution
Outreach to
influencers to
increase
registrations
Metric/KPI
Registration %
compared to last
year, # of people
registered with
influencer code
Kami Huyse | @kamichat | #VocusWebinar
9. 5-A Measurement Touchpoints
You need Activity
To get Attention
Which brings Awareness
Which changes Attitudes
Which leads to Actions
15. Attention
Is all about Reach or Opportunities to See
Attention KPIs are…
• Fans and Follows
• Visits and Traffic
• Potential Reach
• Demographics
• Vanity Metrics
20. Digital Echo Effect
We took a look at Swanee’s most recent op-eds in the Boston Globe. The
majority of Globe readers shared her article through Facebook. Again
showing the power of Facebook for sharing more substantive works.
January 2, 2013
February 11, 2013
Kami Huyse | @kamichat | #VocusWebinar
21. Attitudes and Advocacy
It’s all about their conversation (about you)…
Attitude and Advocacy KPIs Are…
• Sentiment of Conversation
• Share of Voice
• Purchase Intent
• Customer Satisfaction
• Net Promoter Score
24. Purchase Intent Benchmark
We asked…
“How likely are you to purchase a product or service that
you “Like” on Facebook”
We used…
Similar questions for other actions like Commenting,
Sharing and the relevant engagements for Twitter,
LinkedIn, and Pinterest.
Kami Huyse | @kamichat | #VocusWebinar
26. Actions
It’s all about what they actually do (rather than say)…
Action KPIs Are
• Return on Investment
• Customer Lifetime Value
• Process Savings
• Emerging Innovations
Kami Huyse | @kamichat | #VocusWebinar
27.
28. The Path to ROI
Set up a funnel to conversion
Use the Free URL builder
Check referrals
Where they heard about you
Compare real life to digital
measures and report revenue by type of
acquisition
Kami Huyse | @kamichat | #VocusWebinar
33. Clinical Trials
Problem: Too Few people
signing up for clinical trials
Objective: Build reputation
And clinical trial base to
sustainable levels, at least
double
Anas Younes, MD: Lymphoma
MD Anderson
Kami Huyse | @kamichat | #VocusWebinar
34. Business Results
Small but motivated following
of patients and other medical
professionals - 913 followers,
3,000 fans/LIKES
• 18 months quadrupled patients in clinical
trials
• “Go-to” resource for info about lymphoma,
thought leadership
Kami Huyse | @kamichat | #VocusWebinar
35. Talent Acquisition LinkedIn
• Unqualified Resumes
• Recruiter Fees
Link Humans by Laurent Brouat • Expatriate Costs
36. Compare Cost
Campaign:
•Online Campaign Only
•Influencer Outreach
Results:
•Cost per impression
- Television: $1
- Social Media: $.22
•ROI
$2.6 million in revenue
- How did you hear?
- Why did you visit?
- Revenue per visitor
http://bit.ly/JTA-ROI
37. Cost Per Lead
• Webinar Activities:
– Write a blog post about the webinar
– Put a short post on LinkedIn with a link to the
blog post
– Tweet the link to the blog post
• Cost: $150 (Salaried employee)
• Return: 100 leads
• Avg. cost of a digital lead $40 x 100 =
• $4,000 SAVED!
Kami Huyse | @kamichat | #VocusWebinar
38. Calculate Customer Value
Newsletter Sign Up $50 per sign up $5 per sign up
Avg. Subscribers 1000 10,000
Avg. Close Rate 10% 1%
Avg. Transaction Amount $500 $100
Total Income $50,000 $10,000
Cost to Acquire $5,000 $500
Total Gain $45,000 $9,500
Kami Huyse | @kamichat | #VocusWebinar
Factor in budget
Compare to competitors
Build a dialogue with audience: “we heard you” – engagement process
Participants in Standards
Institute for Public Relations (IPR),
International Association for Measurement and Evaluation of Communications (AMEC)
Council of PR Firms (CPRF)
Digital Analytics Association (DAA)
Public Relations Society of America (PRSA)
Word of Mouth Marketing Association (WOMMA)
International Association of Business Communicators (IABC)
Chartered Institute of PR (CIPR)
Federation Internationale des Bureaux d’Extraits de Presse (FIBEP)
Global Alliance for Public Relations and Communications Management
Society for New Communications Research (SNCR)
Client participants include research and communication leaders from Dell, Ford Motor Company, General Motors, McDonald’s, Procter & Gamble, SAS, Southwest Airlines and Thomson Reuters, as well as many major communications agencies.
http://www.instituteforpr.org/public-relations-research-standards/pledge/
Standards define and determine WHAT needs to be measured
Best practices illustrate HOW to best meet the objectives of the standard
Activity—m. Content creation such as blogs, videos, tweets, press releases, speeches, and so on
Attention – Is undefined in the dictionary for PR research, but these are vanity metrics, including simple measures like followers and fans, to more complex and proprietary ones, such as indexes and popularity lists.
Awareness—m/outtake. Measurement of how much people are aware of an object by providing hints, examples, or descriptions;
Attitude—m/outtake/outcome. A predisposition to act or behave toward some object; a motivating factor in public relations; composed of three dimensions: affective (emotional evaluation), cognitive (knowledge evaluation), and connotative (behavioral evaluation)
Attitude Change—m/outtake/outcome. The change or shift in direction of a target audience during and after a campaign; see also: advocacy, opinion
Advocacy—m/engagement. The advocating or supporting of an object that is a planned outcome of a campaign; change or engagement driven by an agenda
A measure of a company’s profitability,
equal to a fiscal year’s income divided by equity and long-term debt; and, ROI measures how effectively the organization is using its resources to generate a financial profit.
2 conversions
http://blog.houstonmethodist.org/weight-loss-challenges/
Funnel from tagged URLs to online form
Tracking of source of conversion
Call center also asks
Identification number assigned
All services used are attributed
http://blog.houstonmethodist.org/3-science-backed-ways-improve-sleep/
21 shares, 1 comment, no conversions
http://success.adobe.com/en/na/programs/digital-index/1205_18011_social_media.html
Adobe Digital Index interviewed social media analytics experts and analyzed 1.7
billion visits to the websites of more than 225 U.S. companies in the media, retail, and travel industries.
First-click attribution more accurately captures the impact of social media, increasing its value by up to
94 percent.
Analyzed using Adobe’s Omniture Site Catalyst
Adobe Digital Index Report, “Why marketers aren’t giving social the credit it deserves”
http://success.adobe.com/en/na/programs/digital-index/1205_18011_social_media.html
http://linkhumans.com/blog/how-a-company-used-linkedin-and-social-media-to-recruit by Laurent Brouat
CH2M HILL is a global leader in full-service engineering, construction, and operations. With 25K employees
Englewood, Colo.
Results
1) 98% of hires in the US are directly sourced2) 95% of all hires outside of the US are also the result of direct recruitment activities3) they reduced significantly the cost and time to hire4) it is one of the only construction company to be among the 100 best companies to work for
Channel Success
42 RULES FOR B2B SOCIAL MEDIA MARKETING
By Michael Procopio,
Peter Spielvogel,
Natascha Thomson
Rule 29: Track ROI Selectively
I don’t believe you can measure the ROI of every action in social media. You can measure specific actions.
If you initiate almost any social media project, your manager will probably ask you: “What’s the ROI (Return on Investment)?” Common responses in social media circles include:
“What is the ROI of the telephone or email?”
“If we take ROI to mean Return on Influence…”
“ROI is easy, of course you can show it.”
First, ROI is a financial measure typically expressed as a percentage.
Example: I bought 10 apples for $10 and I sold them for $50. ($50*10 apples)-($10*10)=$400. $400/($10*10 apples) = 4. To get to a percentage = 4*100 = 400% ROI.
For many social media initiatives, both the return and costs are fuzzy. This makes things difficult from a tracking standpoint. I don’t believe you can measure the ROI of every action in social media. But you can measure certain specific actions.
I * once measured a 2500% ROI for a lead generation activity with social media. The campaign team was promoting a webinar. Forty-eight hours before the webinar they asked the product manager to:
Write a blog post about the webinar
Put a short post on LinkedIn with a link to the blog post
Tweet the link to the blog post
The return was 100 “leads”, that is, 100 people signed up for the webinar. Assume a digital lead costs an average of $40, which would make the return $4,000. In this case, the product manager’s burdened cost was $150 for the one hour he spent on the project.
When I told co-workers the results, they immediately challenged them:
You didn’t take into account that he’s been building up his blog following over three years
You didn’t calculate this out for a full year
You didn’t include all the costs of maintaining the blog
Writing a blog post is part of his job
This is why I only track ROI selectively. Like many other things, the full picture may take more time to calculate than it is worth. But if you bound the problem, it becomes manageable.
The key to obtaining a credible ROI is determining the source of online clicks. For the above example we used a web tracking tool that let us create the links we used in the blog. Then all other activities pointed to the blog. Hence, we could easily report on how many readers clicked the link in the blog to register for the webinar. And how many completed the registration form.
To know which channels are working best for you, create a separate tracking link for each social channel. If you don’t have a web reporting tool already set up on your web site, you can approximate by using a URL shortening service such as http://bit.ly which will provide statistics on clicks per individual URL. Unfortunately, it only tracks that a person got to a specific page, not whether they completed the form on it. But, you might be able to track this separately.
You also need to design work flow into your campaign to help you track the results as people move through the sales process. One presentation I saw showed how a video was constructed with the goal of getting the viewer to request a demo. The link from the video went to a specific landing page where the viewer could request an in person demo. By tracking those leads through the sales process, the team showed an $8M dollar pipeline increase; they will eventually be able to show the revenue once the sales close.
* Michael
Assigning a dollar amount to the Goal requires some research with sales, and perhaps some work to determine correlation between sales and actions.
Evaluate how often the visitors who complete the Goal become customers.