Presentation from Joe Pulizzi (Junta42) given at the 2009 eComXpo Virtual Summit. Contents include why content is key to a social media strategy, social media basics, useful social media tools (Twitter, Facebook, Slideshare and more) and social media distribution options.

1. Social Media Steroids:
Spread Your Content, Grow Your Business
Joe Pulizzi
Co-Author, Get Content Get Customers
Founder, Junta42

2. Hi! I’m Joe Pulizzi (@juntajoe)
• Evangelist, speaker,
author for content
marketing – why
marketers need to be
publishers.
• Founder and Chief
Content Officer for
Junta42
• Co-author of
Get Content
Get Customers
(McGraw-Hill)
• Former Vice President
at Penton Media, Inc.,
North America’s
largest independent
b-to-b media company

3. Let’s Start Off with
Some Questions

4. Information Evolution
CBS Fast Draw

5. Information Evolution
CBS Fast Draw

6. Information Evolution
CBS Fast Draw

7. Buyers Used to Solve Problems…
• Talking to Company Sales Reps
• Distributors/Resellers
• Product Literature
• Seeing Ads in Magazines

8. Educated Buyers Now Solve Problems…
• Google searches.
• Online portals and news sites.
• Listening to bloggers’ advice and opinions.
• Word-of-mouth & “Word-of-mouse”
• Direct to company websites.

9. Forrester Research

12. FIRST
For Social Media to work, it’s about
Publishing.

13. Everyone is a Publisher Today
• Like it or not, everyone is a publisher, and you
need to understand what that means.
• Look at your marketing activities…starting to feel
a lot more like publishing.
Magazines
Newsletters

14. You Are the Publisher
 A Blog  eZines
 White Paper Series  Podcasts
 eBooks  Wikis
 Case Studies  Vodcasts
 Vertical Search  Video Portals
 Website RSS Feeds
 Content Microsites/Portals
 Social Networking Sites
 Online Quizzes
 Webcasts/Webinars
 Digital Magazines
 Virtual Trade Shows
 Community Forums
 Online Games
 eNewsletters  Content Widgets
 Variable eNewsletters

18. Social Media does not work
without having something
valuable to say!

19. How to Create Engagement w/Social Media
• Give your customers relevant, compelling
information
or
• Give them a good time…

20. The Big Shift
Then…
A provider of XYZ products and
services

21. The Big Shift
Now…
The trusted, expert resource for
something relevant to your
customers (and your business)!

22. It’s Not about You!
Provide relevant content that gives
solutions to some of the toughest
problems customers are facing.
(leave out the sales pitch while building
the relationship!)

23. Your Ideas Spread!
• Should be the core of your marketing campaign.
• Position yourself as the trusted solutions provider for
your industry and help people spread the word!

25. The Basics

29. Don’t Forget
• Buy Your Domain Name and work it www.joepulizzi.com
While your at it, get your whole family.
• Input All Business Cards to LinkedIn/Facebook
• Hire a professional to take your picture

31. Twitter To Do’s
• Never answer the question
“What are you doing?”
• Assign ownership
• Be democratic
• Be human
• Have a strategy!

33. Twitter To Do’s
• Then…use it as a distribution mechanism.

36. Conversations/Listening

37. • Follow and Comment on Top 10 – 20 Blogs
where Your Customers Are At.
• Be Generous with Advice

38. Google Alerts
www.google.com/alerts

52. Blogging Tools

55. Distribution

59. Find your social channels…

60. Thank You!
Joe Pulizzi
joe@junta42.com
(216) 941-5842
Site: www.junta42.com
Blog: blog.junta42.com
Book Site: www.getcontentgetcustomers.com
Ways to Connect:
LinkedIn: Joe Pulizzi
Facebook: juntajoe
Twitter: juntajoe