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Six Steps to Creating a Content Brand - A Content Marketing Formula

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Joe Pulizzi's keynote presentation at PUBCON 2018 entitled "Create a Content Brand and Rule the World." Includes step-by-step instructions: 1) Finding Your Sweet Spot, 2) Identify Your Content Tilt, 3) Build Your Base, 4) Harvest the Audience, 5) Diversify Channels and 6) Monetize and Drive Revenue.

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Six Steps to Creating a Content Brand - A Content Marketing Formula

  1. #Pubcon @JoePulizzi KEYNOTE PRESENTATION CREATE A CONTENT BRAND AND RULE THE WORLD Joe Pulizzi Founder, Content Marketing Institute and Orange Effect Foundation
  2. #Pubcon @JoePulizzi THERE IS ONE KEY TO A SUCCESSFUL PRESENTATION
  3. #Pubcon @JoePulizzi ONE
  4. #Pubcon @JoePulizzi In 1976, Fox executives thought Star Wars was going to flop.
  5. #Pubcon @JoePulizzi Fox Owed George Lucas $1 Million
  6. #Pubcon @JoePulizzi Movies Make $ By Selling Tickets
  7. #Pubcon @JoePulizzi $5 BILLION STAR WARS 1977-2015 TICKET SALES
  8. #Pubcon @JoePulizzi $5 BILLION STAR WARS 1977-2015 $12 BILLION TICKET SALES MERCHANDISING
  9. #Pubcon @JoePulizzi More than a movie…a content brand
  10. #Pubcon @JoePulizzi Most content creators do not think big enough…
  11. #Pubcon @JoePulizzi
  12. #Pubcon @JoePulizzi STEP 1: BUILD AN AUDIENCE WITH A CONTENT BRAND STEP 2: MONETIZE IT TODAY’S AGENDA
  13. #Pubcon @JoePulizzi THE CONTENT INC. MODEL
  14. #Pubcon @JoePulizzi THE CONTENT INC. MODEL
  15. #Pubcon @JoePulizzi SWEET SPOT K N O W L E D G E / S K I L L P A S S I O N / C U S T O M E R P A I N P O I N T
  16. #Pubcon @JoePulizzi The Furrow By John Deere CASE STUDY
  17. #Pubcon @JoePulizzi FARMERS A G R I C U L T U R E / T E C H O P E R A T I O N A L C H A L L E N G E S O N A F A R M
  18. #Pubcon @JoePulizzi THE CONTENT INC. MODEL
  19. #Pubcon @JoePulizzi 100 YouTube Subscribers January, 2012 ANN REARDON 3.5 Million Subscribers October, 2018
  20. #Pubcon @JoePulizzi
  21. #Pubcon @JoePulizzi EVERYONE STOPS AT THE SWEET SPOT… HARDLY ANYONE TILTS THE CONTENT.
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  24. #Pubcon @JoePulizzi AUDIENCE F O O D S C I E N T I S T E D U C A T I O N I M P O S S I B L E F O O D C R E A T I O N S CONTENT TILT
  25. #Pubcon @JoePulizzi CREATE A CONTENT MARKETING MISSION STATEMENT
  26. #Pubcon @JoePulizzi Exxon Mobil Corporation is committed to being the world's premier petroleum and petrochemical company. To that end, we must continuously achieve superior financial and operating results while simultaneously adhering to high ethical standards.
  27. #Pubcon @JoePulizzi Indium Corp. Blogs CASE STUDY
  28. #Pubcon @JoePulizzi Indium Corporation CASE STUDY
  29. #Pubcon @JoePulizzi CASE STUDY
  30. #Pubcon @JoePulizzi 1. CORE TARGET AUDIENCE 2. WHAT WILL BE DELIVERED 3. THE OUTCOME FOR THE AUDIENCE “Welcome to Digital Photography School – a website with simple tips to help digital camera owners get the most out of their cameras.”
  31. #Pubcon @JoePulizzi THE CONTENT INC. MODEL
  32. #Pubcon @JoePulizzi JEFF ROHRS CHANNELS SLIDE EXAMPLE Courtesy Jeff Rohrs Courtesy: Jeff Rohrs 2018
  33. #Pubcon @JoePulizzi (1) Content Type (1) Main Platform Long Period of Time Consistent Delivery THE BASE
  34. #Pubcon @JoePulizzi CASE STUDY Copyblogger
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  37. #Pubcon @JoePulizzi ONE CONTENT TYPE One Platform Consistent Delivery OVER TIME (12+ MONTHS)
  38. #Pubcon @JoePulizzi THE CONTENT INC. MODEL
  39. #Pubcon @JoePulizzi Facebook CASE STUDY
  40. #Pubcon @JoePulizzi Google+ CASE STUDY
  41. #Pubcon @JoePulizzi FOCUS ON SUBSCRIBERS AS A KEY METRIC
  42. #Pubcon @JoePulizzi YAY! BOO!
  43. #Pubcon @JoePulizzi@JoePulizzi
  44. #Pubcon @JoePulizzi MUST HAVES Amazing E-Newsletter Exchange of Value (Ebook, Research Report, Etc.)
  45. #Pubcon @JoePulizzi THE CONTENT INC. MODEL
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  54. #Pubcon @JoePulizzi Event
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  56. #Pubcon @JoePulizzi THE CONTENT INC. MODEL
  57. #Pubcon @JoePulizzi
  58. #Pubcon @JoePulizzi
  59. #Pubcon @JoePulizzi • ARROW’S SLIDES
  60. #Pubcon @JoePulizzi • Sell More Products • Advertising • Subscriptions • Content Services Arrow Revenue Model
  61. #Pubcon @JoePulizzi
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  79. #Pubcon @JoePulizzi The Furrow By John Deere
  80. #Pubcon @JoePulizzi
  81. #Pubcon @JoePulizzi
  82. #Pubcon @JoePulizzi CREATE VALUE FOR YOUR AUDIENCE FIRST THEN YOU CAN EXTRACT VALUE
  83. #Pubcon @JoePulizzi TAKEAWAYS • Find a niche where you can be the leading expert in the world • Develop your content mission • Focus on one content type, platform and deliver consistently • Don’t build your house on rented land • Build an audience of opt-in subscribers • Need an amazing E-Newsletter and remarkable download • Diversify after building the audience • Begin with one revenue option • Diversify revenue streams
  84. #Pubcon @JoePulizzi ONE
  85. #Pubcon @JoePulizzi Funding speech therapy and technology for children with speech disorders. DONATE YOUR BIRTHDAY! http://bit.ly/OEFPUBCON

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