Social Media 101: A Taste of the
Tools that are Changing the World


        Rochester Rotary

              Lee Aase
 Man...
2
Social Media Tools Are...

• Immensely powerful
• Consistent with Rotary values
• Consistent with Mayo Clinic heritage
• F...
4
Community Service Values

• Rotary: “Service above self”
• Social Media: “Give more
 than you take”




                  ...
Sources of Information Influencing
        Preference for Mayo Clinic

     Word of mouth                                 ...
About Lee Aase (@LeeAase)

• B.S. Political Science
• 14 years in politics and government at
 local, state, national level...
A Grandpa who appreciates the
     power of Facebook...




                            8
The Most Important Word in Web 2.0




                               9
Intro to FREE Tools, and
    Examples of Applications
• Blogs
• RSS and Podcasts
• Social Networks
• Wikis
• Video: YouTub...
Intro to Blogs

• Just an easy-to-publish Web site that
 allows comments
• Blogs in Plain English - Lee LeFever
• Start a ...
newsblog.mayoclinic.org




                          12
sharing.mayoclinic.org




                         13
podcasts.mayoclinic.org




                          14
RSS = Really Simple Syndication




• Lets you easily track dozens of blogs
 or other Web sites without surfing
• Truly op...
Podcasts

• TiVo for Audio (and now video)
• Don’t need an iPod to use
• Series of segments to which you can
 subscribe vi...
17
18
19
Social Networking Sites




                          20
21
Wikis
• Collaborative editing tools
• Wikipedia the most famous
• 2.9 million articles in English
• Definitive stories qui...
23
YouTube

• World’s second largest search engine
• Google bought for $1.65 Billion
• “The world has voted, and we want to
 ...
Low-cost, high-value video




                             25
26
27
Twitter Case Study: Listening




                                28
29
Ensuing Conversation




                       30
31
32
33
34
35
A Skype demonstration...




                       36
Visit Mayo Clinic Social Media Sites

• Follow, subscribe or “Fan”
   • http://twitter.com/mayoclinic
   • http://www.yout...
Tips on Personal Steps to Explore

• Establish a permanent personal email
• Get profiles in Facebook, LinkedIn
• Get a Twi...
39
“Kids will take a chance.
   If they don’t know,
   they’ll have a go.”
 -- Sir Ken Robinson, TED 2006



                ...
“Your kids aren’t
smarter than you are.
   They’re just not
afraid to look dumb.”


                   41
42
If Dad can use Facebook...




                             43
For more information

• Friend me on Facebook
• @LeeAase on Twitter
• aase.lee@mayo.edu
• Google Lee Aase

               ...
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Social Media 101: A Taste of the Tools that are Changing the World

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My presentation to the Thursday Noon Rochester MN Rotary Club as an introduction to social media, with examples of what I'm doing personally and how we are using social media at Mayo Clinic.

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Social Media 101: A Taste of the Tools that are Changing the World

  1. 1. Social Media 101: A Taste of the Tools that are Changing the World Rochester Rotary Lee Aase Manager, Syndication and Social Media Mayo Clinic September 24, 2009
  2. 2. 2
  3. 3. Social Media Tools Are... • Immensely powerful • Consistent with Rotary values • Consistent with Mayo Clinic heritage • Free (or ridiculously inexpensive) • and... 3
  4. 4. 4
  5. 5. Community Service Values • Rotary: “Service above self” • Social Media: “Give more than you take” 5
  6. 6. Sources of Information Influencing Preference for Mayo Clinic Word of mouth 84 Stories in the media 57 MD recommendation 44 Advertising 27 Internet/Websites 26 Personal experience 24 Mailings to home 18 0 20 40 60 80 100 6
  7. 7. About Lee Aase (@LeeAase) • B.S. Political Science • 14 years in politics and government at local, state, national levels • Mayo Clinic since April 2000 • Media relations consultant • Manager since 2004 • Media Relations/Research Comm • Syndication and Social Media 7
  8. 8. A Grandpa who appreciates the power of Facebook... 8
  9. 9. The Most Important Word in Web 2.0 9
  10. 10. Intro to FREE Tools, and Examples of Applications • Blogs • RSS and Podcasts • Social Networks • Wikis • Video: YouTube and uStream • Twitter • Slideshare • Skype 10
  11. 11. Intro to Blogs • Just an easy-to-publish Web site that allows comments • Blogs in Plain English - Lee LeFever • Start a blog for FREE in less than two minutes on wordpress.com or blogger.com • Or, if you want to get really spendy... 11
  12. 12. newsblog.mayoclinic.org 12
  13. 13. sharing.mayoclinic.org 13
  14. 14. podcasts.mayoclinic.org 14
  15. 15. RSS = Really Simple Syndication • Lets you easily track dozens of blogs or other Web sites without surfing • Truly opt-in “email” • RSS “baked in” to IE 7, Safari • Google Reader a free Web option 15
  16. 16. Podcasts • TiVo for Audio (and now video) • Don’t need an iPod to use • Series of segments to which you can subscribe via RSS • iTunes free for PC or Mac • Create your own FREE podcast (listed in iTunes) through SMUG 16
  17. 17. 17
  18. 18. 18
  19. 19. 19
  20. 20. Social Networking Sites 20
  21. 21. 21
  22. 22. Wikis • Collaborative editing tools • Wikipedia the most famous • 2.9 million articles in English • Definitive stories quickly on • 35W Bridge Collapse • Virginia Tech shooting 22
  23. 23. 23
  24. 24. YouTube • World’s second largest search engine • Google bought for $1.65 Billion • “The world has voted, and we want to watch videos on YouTube.” - Andy Sernovitz, SocialMedia.org 24
  25. 25. Low-cost, high-value video 25
  26. 26. 26
  27. 27. 27
  28. 28. Twitter Case Study: Listening 28
  29. 29. 29
  30. 30. Ensuing Conversation 30
  31. 31. 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. A Skype demonstration... 36
  37. 37. Visit Mayo Clinic Social Media Sites • Follow, subscribe or “Fan” • http://twitter.com/mayoclinic • http://www.youtube.com/user/mayoclinic • http://sharing.mayoclinic.org/ • http://www.facebook.com/pages/Mayo- Clinic/7673082516 • Consider sharing your Mayo Clinic story 37
  38. 38. Tips on Personal Steps to Explore • Establish a permanent personal email • Get profiles in Facebook, LinkedIn • Get a Twitter account • Get a Flip camera (or iPhone 3G S?) • Create a personal YouTube account • Start a personal Blog 38
  39. 39. 39
  40. 40. “Kids will take a chance. If they don’t know, they’ll have a go.” -- Sir Ken Robinson, TED 2006 40
  41. 41. “Your kids aren’t smarter than you are. They’re just not afraid to look dumb.” 41
  42. 42. 42
  43. 43. If Dad can use Facebook... 43
  44. 44. For more information • Friend me on Facebook • @LeeAase on Twitter • aase.lee@mayo.edu • Google Lee Aase 44

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