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Epic Content Marketing Australia with Marketo and Joe Pulizzi

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5 essential steps to Epic Content Marketing presented by Joe Pulizzi from Content Marketing Institute, brought to you by Marketo Australia. Includes Australian marketer research and a few cases.

Published in: Marketing, Business
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Epic Content Marketing Australia with Marketo and Joe Pulizzi

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  7. @JoePulizzi | Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.
  8. @JoePulizzi | Content Marketing The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.
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  10. sodahead.com
  11. 29%
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  14. Effective Content Marketers Ineffective Content Marketers
  15. Closely Follow The Strategy
  16. CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently
  17. METRICS: → 8X More Successful → More Metrics (6 versus 4) → Less Emphasis on Web Traffic
  18. BUDGET → Effective = 37% → Ineffective = 16%
  19. BUDGET → Effective = 37% → Ineffective = 16% All Content Marketers Plan on Spending More Next Year
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  21. @JoePulizzi | 5 Elements
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  28. @JoePulizzi | What do all media companies do that you do not with your content?
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  35. @JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
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  40. @JoePulizzi | Telstra’s Smarter Business Ideas Magazine – 300,000 SME’s
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  51. @JoePulizzi | Content Marketing Sydney - 16-18 March, 2015 - Use “Marketo” for $100 AUD Discount
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