A beginners guide to getting started with social media.

2. WHAT is social media?
Social media is a collection of platforms
in which users can produce and share content
online, therefore turning communication into
dialogue between entities.
OR…. Quite simply …

3. A conversation
supported by
online tools.

4. … they interact more online!
• They meet in different places
• They share content differently
• They influence, they comment, they interact with
brands.
Why not be WHERE your customers are?
WHY SOCIAL?
Consumers Behave Differently

5. Are your customers here?

6. Facebook is a social networking
site intended to connect friends,
family, and business associates.
•Facebook just surpassed 1
BILLION users!
•Average user has 150 friends –
online word of mouth.
•Most users check Facebook at
least 1x per day
•Facebook offers your company a
place to build a non-marketing
community, and deliver a voice for
your organization.

7. Personal Page vs Business Page
You must first have a personal page before you can create a
business page.
Never use your personal page AS your business page!

8. Twitter is an online social networking and
microblogging service that enables its users to
send and read text-based posts of up to 140
characters, known as "tweets".
• Twitter is VIRAL (easier to go
viral than Facebook)
• Micro-blogging platform
• Tweeters are more likely to
become brand ambassadors.
• Use of # (hashtags) to gain
exposure = more traffic to your
site.

9. Twitter Language
Tweet - anything you post
Handle - @username
DM – direct message
RT – retweet
# - hashtag
Tweeple, Twiend, Tweeter,
Tweeps – Users of Twitter

10. LinkedIn is a business-oriented
social networking site.
• LinkedIn has moved beyond
job-seekers!
• Manage company pages
• Add products/services
• Use keywords in your profile
• Give & get reviews
(perspective clients will be
impressed!)
• Join relevant groups

11. LinkedIn
• Spend 30 minutes making
connections every week
• Find and join relevant groups
• Post your content TO these
groups
• Export, then import

12. Pinterest is a Virtual
Pinboard.
• Perfect for VISUAL
products/services
• Pinterest users are converting
at a higher rate
• Cooking, Home Decorating,
Crafting Top User Interests
• Women rule Pinterest (is this
your demographic?)

13. WHY Social Media Sites?
• Long tail effect
Reach the small communities on the web
• Connect with people
Reach the people where they are
• Keep brand positioning
Keep brand awareness to relay offline marketing campaigns
• Generate more traffic
• Enlarge the targeted segment

14. HOW to use social media?
• Engage users in product testing
Create restricted communities who will be able to test the
product and help in its development. Create user
communities.
• Engage users to buzz
Share and present your products to bloggers in order to
engage a viral wave.
• Trigger the conversation
Engage the conversation on your blog and over chat rooms.
Post on other blogs.
• Develop an honest and viral state of mind
Be open, do not be afraid, be honest and share as much as
you can.

15. 1. Determine Your Ideal
Customer
Social
Media
Cheat
Sheet
2. Identify Your Competitors
3. Find the Best Social Media
Channel for your Business.
4. Choose Appropriate Key
Words
5. Use Compelling Content
6. Listen Carefully
7. Maximize Profiles
8. Track Results

16. www.Get-Susan.com
Facebook.com/GetSusanMarketing
Twitter.com/GetSusanMktg
Pinterest.com/GetSusanMktg
LinkedIn/in/susanctucker
susan@get-susan.com