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Blogging: Getting Started & Best Practices Joe Pulizzi Co-Author,  Get Content Get Customers Founder, Junta42
Hi! I’m Joe Pulizzi (@juntajoe) <ul><li>Evangelist, speaker, author for content marketing – why marketers need to be publi...
Blogging is a Publishing Tool
<ul><li>Your customers are seeking relevant and timely information. </li></ul>
Forrester Research
Information Evolution/Rise of Good Content CBS Fast Draw
What this is all about… <ul><li>To Attract and Retain Customers: Deliver valuable, relevant and compelling content to your...
<ul><li>A Blog is just a tool </li></ul>
<ul><li>A Powerful tool to attract/retain customers have conversations with customers position you as a true expert resour...
My Blog – since April, 2007
The Problem: <ul><li>Marketers are Horrible Publishers </li></ul>
No Content, No Social Media Image from Story Worldwide
Your Knowledge Their Needs
Blogging Platforms
Listen First! <ul><li>www.google.com/alerts </li></ul>
 
Twitter Search (search.twitter.com)
Twitter/Tweetdeck
Blogging Tips
Tip #1 - Listen/Commenting <ul><li>Where are your customers hanging out? </li></ul>
Tip #2 – Blog RSS to Twitterfeed
Tip #3 – Be Consistent
Tip #4 – Track Performance
Tip #5 – Length and Style <ul><li>Shorter is often better (250 words) </li></ul><ul><li>Bullets/Lists do better </li></ul>...
Tip #6 – Niche is Better
Social Media does not work without having something valuable to say!
Additional Resources <ul><li>Problogger.net </li></ul><ul><li>Copyblogger.com </li></ul><ul><li>blog.junta42.com </li></ul...
@juntajoe Questions? Joe Pulizzi [email_address] (216) 941-5842 Sites:  www.junta42.com www.joepulizzi.com Blog: blog.junt...
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Beginner Corporate Blogging Tips

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An overview for business marketing professionals looking to get started in blogging. This short presentation includes blogging tips and best practices specifically for businesses targeting customers and prospects.

Published in: Business, Technology

Beginner Corporate Blogging Tips

  1. Blogging: Getting Started & Best Practices Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
  2. Hi! I’m Joe Pulizzi (@juntajoe) <ul><li>Evangelist, speaker, author for content marketing – why marketers need to be publishers. </li></ul><ul><li>Founder and Chief Content Officer for Junta42 – The leading content-vendor matching service for custom content </li></ul><ul><li>Co-author of Get Content Get Customers (McGraw-Hill) </li></ul>
  3. Blogging is a Publishing Tool
  4. <ul><li>Your customers are seeking relevant and timely information. </li></ul>
  5. Forrester Research
  6. Information Evolution/Rise of Good Content CBS Fast Draw
  7. What this is all about… <ul><li>To Attract and Retain Customers: Deliver valuable, relevant and compelling content to your customers on a consistent basis. </li></ul>
  8. <ul><li>A Blog is just a tool </li></ul>
  9. <ul><li>A Powerful tool to attract/retain customers have conversations with customers position you as a true expert resource </li></ul>
  10. My Blog – since April, 2007
  11. The Problem: <ul><li>Marketers are Horrible Publishers </li></ul>
  12. No Content, No Social Media Image from Story Worldwide
  13. Your Knowledge Their Needs
  14. Blogging Platforms
  15. Listen First! <ul><li>www.google.com/alerts </li></ul>
  16.  
  17. Twitter Search (search.twitter.com)
  18. Twitter/Tweetdeck
  19. Blogging Tips
  20. Tip #1 - Listen/Commenting <ul><li>Where are your customers hanging out? </li></ul>
  21. Tip #2 – Blog RSS to Twitterfeed
  22. Tip #3 – Be Consistent
  23. Tip #4 – Track Performance
  24. Tip #5 – Length and Style <ul><li>Shorter is often better (250 words) </li></ul><ul><li>Bullets/Lists do better </li></ul><ul><li>Titles are like magazine covers </li></ul><ul><li>Shake it up (video/audio) </li></ul><ul><li>Link to other bloggers </li></ul><ul><li>Link to other articles </li></ul><ul><li>Proofread </li></ul>
  25. Tip #6 – Niche is Better
  26. Social Media does not work without having something valuable to say!
  27. Additional Resources <ul><li>Problogger.net </li></ul><ul><li>Copyblogger.com </li></ul><ul><li>blog.junta42.com </li></ul><ul><li>www.junta42.com/community/content-marketing-articles.aspx </li></ul>
  28. @juntajoe Questions? Joe Pulizzi [email_address] (216) 941-5842 Sites: www.junta42.com www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: Joe.Pulizzi Free white paper on developing your own content strategy: www.contentrevolution.com

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