1. CORE TARGET AUDIENCE 2.
WHAT WILL BE DELIVERED 3. THE OUTCOME FOR THE AUDIENCE @JoePulizzi “Welcome to Digital Photography School – a website with simple tips to help digital camera owners get the most out of their cameras.”
@JoePulizzi $1 MILLION+ IN 30
MINUTES BENEFACTORS - $350,000 TRAINING - $400,000 RESEARCH - $200,000 MAGAZINE - $200,000 PODCAST - $100,000 AWARDS - $350,000
@JoePulizzi TAKEAWAYS #1 • Find
a niche where you can be the leading expert in the world • Develop your content mission • Focus on content type, platform and deliver consistently • Don’t build your house on rented land • Build an audience of opt-in subscribers • Need an amazing E-Newsletter and remarkable download • Diversify into media products that make sense for your partners and audience • Launch one at a time and be patient.
@JoePulizzi TAKEAWAYS #2 • With
any new product, limited inventory is key to pricing the offering high enough. • Consider running your training like an event. • Small events are only good for marketing big events ;) • Break-a-part one piece of research so you only have to do the research once. • Start with one podcast offering and fully integrate it into everything you offer. Getting traffic is the key. • At any one time you should have at least two to three buying options you are considering.