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6 Ways to Build a Massive Audience with Content Marketing - #Authority2015

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Presentation from Joe Pulizzi given at Copyblogger's Authority Rainmaker conference 2015. Presentation talks about the Content Inc. model - or 6 steps to developing an amazingly valuable audience that you can monetize.

Published in: Marketing, Business

6 Ways to Build a Massive Audience with Content Marketing - #Authority2015

  1. by @JoePulizzi 6 Steps to Building a Massive Audience with Content
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  5. @JoePulizzi MY STORY
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  7. @JoePulizzi Was I alone?
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  10. @JoePulizzi First, build an audience. Then, monetize it.
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  13. @JoePulizzi Sweet Spot
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  21. @JoePulizzi Food Scientist Education
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  23. @JoePulizzi More examples here
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  25. @JoePulizzi Food Scientist Education Impossible Food Creations Content Tilt
  26. @JoePulizzi Everyone stops at the sweet spot… Hardly anyone “tilts” the content.
  27. @JoePulizzi ‣ Google Trends
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  30. @JoePulizzi What do all media companies do that you do not with your content?
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  37. @JoePulizzi Create Your Mission Statement: - Defined Audience - Deliver - Outcome
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  39. @JoePulizzi One Content Type One Main Platform Consistent Delivery Long Period of Time The Base
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  44. @JoePulizzi One Content Type + One Platform + Consistency + Time
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  73. @JoePulizzi First, build an audience. Then, monetize it.
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  76. @JoePulizzi Content Inc. – The Podcast http://cmi.media/CI-podcast
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  78. @JoePulizzi Joe Pulizzi

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