6 Steps to Creating a Content Marketing Strategy - #SMMW15

@JoePulizzi Six Steps To Creating a Content Marketing Strategy ThatJust Won’t Quit 6 Steps to Creating a Content Marketing Strategy Joe Pulizzi @JoePulizzi Content Marketing Institute

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@JoePulizzi 2 of 3 Marketers

@JoePulizzi MY STORY

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@JoePulizzi Was I alone?

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@JoePulizzi First, build an audience. Then, monetize it.

@JoePulizzi 1. Sweet Spot 2. Content Tilt 3. Building the Base 4. Harvesting Audience 5. Diversification 6. Monetization

@JoePulizzi The Sweet Spot

@JoePulizzi Knowledge or Skill Passion Sweet Spot

@JoePulizzi Knowledge or Skill Customer Pain Point Alternative Sweet Spot

@JoePulizzi Columbia Missourian

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@JoePulizzi Backyard Poultry Teaching Sweet Spot

@JoePulizzi The Content Tilt

@JoePulizzi Ann Reardon 100 YouTube Subscribers In January, 2012

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@JoePulizzi Food Scientist Education

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@JoePulizzi More examples here

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@JoePulizzi Food Scientist Education Impossible Food Creations Content Tilt

@JoePulizzi Everyone stops at the sweet spot… Hardly anyone “tilts” the content.

@JoePulizzi • Google Trends

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@JoePulizzi@JoePulizzi | What do all media companies do that you do not with your content?

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@JoePulizzi@JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome

@JoePulizzi Building the Base

@JoePulizzi One Content Type One Main Platform Consistent Delivery Long Period of Time The Base

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@JoePulizzi One Content Type + One Platform + Time

@JoePulizzi Harvesting Audience

@JoePulizzi Diversification

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@JoePulizzi Monetization

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@JoePulizzi Create the plan… but focus everything on building an audience.

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@JoePulizzi 1. Sweet Spot 2. Content Tilt 3. Building the Base 4. Harvesting Audience 5. Diversification 6. Monetization

@JoePulizzi