Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
@JoePulizzi Six Steps To Creating a Content Marketing Strategy ThatJust Won’t Quit 6 Steps to Creating a Content Marketing...
@JoePulizzi@JoePulizzi |
@JoePulizzi 2 of 3 Marketers
@JoePulizzi MY STORY
@JoePulizzi
@JoePulizzi Was I alone?
@JoePulizzi
@JoePulizzi
@JoePulizzi First, build an audience. Then, monetize it.
@JoePulizzi 1. Sweet Spot 2. Content Tilt 3. Building the Base 4. Harvesting Audience 5. Diversification 6. Monetization
@JoePulizzi The Sweet Spot
@JoePulizzi Knowledge or Skill Passion Sweet Spot
@JoePulizzi Knowledge or Skill Customer Pain Point Alternative Sweet Spot
@JoePulizzi Columbia Missourian
@JoePulizzi
@JoePulizzi
@JoePulizzi Backyard Poultry Teaching Sweet Spot
@JoePulizzi The Content Tilt
@JoePulizzi Ann Reardon 100 YouTube Subscribers In January, 2012
@JoePulizzi
@JoePulizzi Food Scientist Education
@JoePulizzi
@JoePulizzi More examples here
@JoePulizzi
@JoePulizzi Food Scientist Education Impossible Food Creations Content Tilt
@JoePulizzi Everyone stops at the sweet spot… Hardly anyone “tilts” the content.
@JoePulizzi • Google Trends
@JoePulizzi
@JoePulizzi
@JoePulizzi@JoePulizzi | What do all media companies do that you do not with your content?
@JoePulizzi
@JoePulizzi@JoePulizzi |
@JoePulizzi
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
@JoePulizzi Building the Base
@JoePulizzi One Content Type One Main Platform Consistent Delivery Long Period of Time The Base
@JoePulizzi@JoePulizzi |
@JoePulizzi
@JoePulizzi@JoePulizzi |
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi One Content Type + One Platform + Time
@JoePulizzi Harvesting Audience
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi Diversification
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi@JoePulizzi |
@JoePulizzi@JoePulizzi |
@JoePulizzi
@JoePulizzi Monetization
@JoePulizzi@JoePulizzi |
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi Create the plan… but focus everything on building an audience.
@JoePulizzi
@JoePulizzi 1. Sweet Spot 2. Content Tilt 3. Building the Base 4. Harvesting Audience 5. Diversification 6. Monetization
@JoePulizzi
82
Upcoming SlideShare
Loading in …5
×

6 Steps to Creating a Content Marketing Strategy - #SMMW15

38,203 views

Published on

Presentation given by Joe Pulizzi at Social Media Marketing World 2015 on how to develop a content marketing strategy. Includes creating the Sweet Spot, the Content Tilt, Building the Base, Harvesting Audience, Diversification and Monetization. #SMMW15

Published in: Marketing, Business
no profile picture user
  • Copas Url to Download eBook === http://bestadaododadj.justdied.com/2011164877-le-bibliobus-numero-6-ce2-les-six-serviteurs-livre-de-l-eleve.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Unlock Her Legs is your passage way to a life full of loving and sex... read more ... ■■■ http://t.cn/AiurDrZp
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: www.bit.ly/sexinarea
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
Show More
Show More

6 Steps to Creating a Content Marketing Strategy - #SMMW15

  1. @JoePulizzi Six Steps To Creating a Content Marketing Strategy ThatJust Won’t Quit 6 Steps to Creating a Content Marketing Strategy Joe Pulizzi @JoePulizzi Content Marketing Institute
  2. @JoePulizzi@JoePulizzi |
  3. @JoePulizzi 2 of 3 Marketers
  4. @JoePulizzi MY STORY
  5. @JoePulizzi
  6. @JoePulizzi Was I alone?
  7. @JoePulizzi
  8. @JoePulizzi
  9. @JoePulizzi First, build an audience. Then, monetize it.
  10. @JoePulizzi 1. Sweet Spot 2. Content Tilt 3. Building the Base 4. Harvesting Audience 5. Diversification 6. Monetization
  11. @JoePulizzi The Sweet Spot
  12. @JoePulizzi Knowledge or Skill Passion Sweet Spot
  13. @JoePulizzi Knowledge or Skill Customer Pain Point Alternative Sweet Spot
  14. @JoePulizzi Columbia Missourian
  15. @JoePulizzi
  16. @JoePulizzi
  17. @JoePulizzi Backyard Poultry Teaching Sweet Spot
  18. @JoePulizzi The Content Tilt
  19. @JoePulizzi Ann Reardon 100 YouTube Subscribers In January, 2012
  20. @JoePulizzi
  21. @JoePulizzi Food Scientist Education
  22. @JoePulizzi
  23. @JoePulizzi More examples here
  24. @JoePulizzi
  25. @JoePulizzi Food Scientist Education Impossible Food Creations Content Tilt
  26. @JoePulizzi Everyone stops at the sweet spot… Hardly anyone “tilts” the content.
  27. @JoePulizzi • Google Trends
  28. @JoePulizzi
  29. @JoePulizzi
  30. @JoePulizzi@JoePulizzi | What do all media companies do that you do not with your content?
  31. @JoePulizzi
  32. @JoePulizzi@JoePulizzi |
  33. @JoePulizzi
  34. @JoePulizzi@JoePulizzi |
  35. @JoePulizzi@JoePulizzi |
  36. @JoePulizzi@JoePulizzi |
  37. @JoePulizzi@JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
  38. @JoePulizzi Building the Base
  39. @JoePulizzi One Content Type One Main Platform Consistent Delivery Long Period of Time The Base
  40. @JoePulizzi@JoePulizzi |
  41. @JoePulizzi
  42. @JoePulizzi@JoePulizzi |
  43. @JoePulizzi
  44. @JoePulizzi
  45. @JoePulizzi
  46. @JoePulizzi One Content Type + One Platform + Time
  47. @JoePulizzi Harvesting Audience
  48. @JoePulizzi@JoePulizzi |
  49. @JoePulizzi@JoePulizzi |
  50. @JoePulizzi@JoePulizzi |
  51. @JoePulizzi@JoePulizzi |
  52. @JoePulizzi@JoePulizzi |
  53. @JoePulizzi@JoePulizzi |
  54. @JoePulizzi@JoePulizzi |
  55. @JoePulizzi@JoePulizzi |
  56. @JoePulizzi@JoePulizzi |
  57. @JoePulizzi@JoePulizzi |
  58. @JoePulizzi@JoePulizzi |
  59. @JoePulizzi Diversification
  60. @JoePulizzi
  61. @JoePulizzi
  62. @JoePulizzi
  63. @JoePulizzi
  64. @JoePulizzi
  65. @JoePulizzi
  66. @JoePulizzi
  67. @JoePulizzi
  68. @JoePulizzi
  69. @JoePulizzi@JoePulizzi |
  70. @JoePulizzi@JoePulizzi |
  71. @JoePulizzi
  72. @JoePulizzi Monetization
  73. @JoePulizzi@JoePulizzi |
  74. @JoePulizzi
  75. @JoePulizzi
  76. @JoePulizzi
  77. @JoePulizzi
  78. @JoePulizzi Create the plan… but focus everything on building an audience.
  79. @JoePulizzi
  80. @JoePulizzi 1. Sweet Spot 2. Content Tilt 3. Building the Base 4. Harvesting Audience 5. Diversification 6. Monetization
  81. @JoePulizzi
  82. 82

×