Six Steps to Creating a Content Brand - A Content Marketing Formula
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6 Steps to Creating a Content Marketing Strategy - #SMMW15
- @JoePulizzi Six Steps To Creating a Content Marketing Strategy ThatJust Won’t Quit 6 Steps to Creating a Content Marketing Strategy Joe Pulizzi @JoePulizzi Content Marketing Institute
- @JoePulizzi@JoePulizzi |
- @JoePulizzi 2 of 3 Marketers
- @JoePulizzi MY STORY
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- @JoePulizzi Was I alone?
- @JoePulizzi
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- @JoePulizzi First, build an audience. Then, monetize it.
- @JoePulizzi 1. Sweet Spot 2. Content Tilt 3. Building the Base 4. Harvesting Audience 5. Diversification 6. Monetization
- @JoePulizzi The Sweet Spot
- @JoePulizzi Knowledge or Skill Passion Sweet Spot
- @JoePulizzi Knowledge or Skill Customer Pain Point Alternative Sweet Spot
- @JoePulizzi Columbia Missourian
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- @JoePulizzi Backyard Poultry Teaching Sweet Spot
- @JoePulizzi The Content Tilt
- @JoePulizzi Ann Reardon 100 YouTube Subscribers In January, 2012
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- @JoePulizzi Food Scientist Education
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- @JoePulizzi More examples here
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- @JoePulizzi Food Scientist Education Impossible Food Creations Content Tilt
- @JoePulizzi Everyone stops at the sweet spot… Hardly anyone “tilts” the content.
- @JoePulizzi • Google Trends
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- @JoePulizzi@JoePulizzi | What do all media companies do that you do not with your content?
- @JoePulizzi
- @JoePulizzi@JoePulizzi |
- @JoePulizzi
- @JoePulizzi@JoePulizzi |
- @JoePulizzi@JoePulizzi |
- @JoePulizzi@JoePulizzi |
- @JoePulizzi@JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
- @JoePulizzi Building the Base
- @JoePulizzi One Content Type One Main Platform Consistent Delivery Long Period of Time The Base
- @JoePulizzi@JoePulizzi |
- @JoePulizzi
- @JoePulizzi@JoePulizzi |
- @JoePulizzi
- @JoePulizzi
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- @JoePulizzi One Content Type + One Platform + Time
- @JoePulizzi Harvesting Audience
- @JoePulizzi@JoePulizzi |
- @JoePulizzi@JoePulizzi |
- @JoePulizzi@JoePulizzi |
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- @JoePulizzi@JoePulizzi |
- @JoePulizzi@JoePulizzi |
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- @JoePulizzi@JoePulizzi |
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- @JoePulizzi Diversification
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- @JoePulizzi
- @JoePulizzi
- @JoePulizzi
- @JoePulizzi
- @JoePulizzi@JoePulizzi |
- @JoePulizzi@JoePulizzi |
- @JoePulizzi
- @JoePulizzi Monetization
- @JoePulizzi@JoePulizzi |
- @JoePulizzi
- @JoePulizzi
- @JoePulizzi
- @JoePulizzi
- @JoePulizzi Create the plan… but focus everything on building an audience.
- @JoePulizzi
- @JoePulizzi 1. Sweet Spot 2. Content Tilt 3. Building the Base 4. Harvesting Audience 5. Diversification 6. Monetization
- @JoePulizzi
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