Examines social cognition, attitudes, influence and persuasion.

1. Social Psychology Social Thinking 2008 Lecturer: James Neill

4. Social Thinking = Social Cognition

6. Social thinking Social psychology was initially influenced by behaviourism . (1930’s-1950’s) By the 1970’s, cognitive psychology lead to greater investigation of social thinking and feeling .

7. Social perception

9. “ Whilst part of what we perceive comes through our senses from the object before us, another part (and it may be the larger part) always comes out of our own mind.” William James

19. “ If a well-dressed businessman draws a knife on a Mexican, the schemata of onlookers often leads onlookers to 'remember' the Mexican pulling the knife.”

23. Framing

25. Attributions

39. Correspondent Inference Theory

41. What is going on? How do you interpret this person's behaviour?

48. Observer Behaviour Actor Environment Situation Behaviour Actor

52. Spontaneous & Deliberative Attributions: Example Observed Behaviour Person running out of a bank with crash helmet on, jumps on bike & rides away Spontaneous Because just robbed bank Deliberative Noticed traffic warden booking others. Bike on double yellow Lines – avoid ticket Cognitive effort low Cognitive effort high

53. Cross-cultural Variations in Attributional Bias

55. Kelley’s Covariation Model

61. Errors in Attribution

63. Actor-Observer Bias

66. Self-Serving Bias

69. Self-serving bias Internal External Failure External Internal Success Other Self

71. Ultimate Attribution Error

74. Ch7 Attitudes, Beliefs, & Consistency

96. Do Attitudes Really Predict Behaviour?

99. Ch13 Social Influence & Persuasion

113. Techniques of Social Influence

121. Minority Influence

125. Majority face minority (confederates) on a colour perception task – have to decide if the colour of slides is blue or green. The minority either consistently or inconsistently called the blue slides ‘green’. More conformity when the minority was consistent versus inconsistent.

129. Social Impact Theory

130. Persuasion