Conformity is yielding to group pressure and changing one's beliefs or behaviors to fit in. There are three types of conformity: compliance, where one publicly conforms but privately disagrees; identification, conforming to be like someone admired; and internalization, genuinely believing the group's norms. Asch's experiments showed that about 75% of subjects conformed to an incorrect group at least once. Obedience involves responding to direct orders, and Milgram found obedience was highest when commands came from authorities in prestigious settings. In extreme situations, people justify harmful obedience by assigning responsibility to authorities.

4. Conformity Behavior
 Conformity is a type of social influence
involving a change in belief or behavior in
order to fit in with a group.
 Conformity can also be simply defined as
“yielding to group pressures” (Crutchfield,
1955). Group pressure may take different
forms, for example bullying, persuasion,
teasing, criticism etc. Conformity is also
known as majority influence (or group
pressure).

5. Types of Conformity
Compliance.
 Publicly acting in accord with social
pressure while privately disagreeing.
 Best describes the behavior of a
person who is motivated to gain
reward or avoid punishment.

6. Identification.
 We adopt a particular behavior because
it puts us in a satisfying relationship to
the person or persons with whom we are
identifying.
 We do come to believe in the opinions
and values we adopt, though not very
strongly. We want to be like some
particular person.
EX: Want to be just like your father.
Types of Conformity

7. Types of Conformity
Internalization (or acceptance).
 Both acting and believing in accord with
social pressure. This is the most
permanent, deeply rooted response to
social influence.
 If the person who provides the influence is
perceived to be trustworthy and of good
judgment, we accept the belief he or she
advocates and we integrate it into our
belief system.

8.  Asch's studies of group pressure.
Asch believed intelligent people
would not conform when they could
readily see the truth for themselves.
Showed people lines - a third of the
time subjects were willing to go
against their better judgment and
agree with the group. About 75%
went with the group at least once!
Classic studies

10. Non Conformity
 Not everyone conform to
social pressure. Indeed, their
are many factors that
contribute to an individual's
desire to remain independent
of the group.

12. Obedience To Authority
Obedience is a form of social
influence where an individual acts
in response to a direct order from
another individual, who is usually
an authority figure.

13. Factors That Increase
Obedience
Stanley Milgram found that subjects
were more likely to obey in some
circumstances than others. Obedience was
highest when:
 Commands were given by an authority
figure rather than another volunteer
 The experiments were done at a
prestigious institution

14. Factors That Increase
Obedience
 The authority figure was present
in the room with the subject
 The learner was in another room
 The subject did not see other
subjects disobeying commands

15. In more extreme situations, people obey even when
they are required to violate their own values or commit
crimes.
 People justify their behavior by
assigning responsibility to the
authority rather than themselves.
 People define the behavior that’s
expected of them Researchers think
several factors cause people to carry
obedience to extremes: as routine.

16.  People don’t want to be rude or
offend the authority.
 People obey easy commands first
and then feel compelled to obey more
and more difficult commands. This
process is called entrapment, and it
illustrates the foot-in-the-door
phenomenon.

17. Human Rights
The term "human rights"
refers to those rights that are
considered universal to
humanity, regardless of
citizenship, residency status,
ethnicity, gender, or other
considerations.

20. Sources:
 http://www.simplypsychology.org/conformit
y.html
 http://www3.nd.edu/~rwilliam/xsoc530/con
formity.html
 http://www.simplypsychology.org/obedienc
e.html
 http://www.sparknotes.com/psychology/ps
ych101/socialpsychology/section7.rhtml

21. By: CJ 