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                HISTORICAL BACKGROUND OF SOCIAL PSYCHOLOGY

     Man always seeks company. He is gregarious by nature. He always likes to be with the

other people. He mixes with different individuals and influence them with his own nature,

outlook, views and opinions and is himself influenced by their ideas and behaviour. Every man

tries for social approval. He behaves in such a way that the others may respect his individuality

and consider him as someone who counts. The man's social ‘nature is the foundation of social

psychology. His interaction with other people and with other groups, his wish for social

approval, his attitude towards social groups, his quarrels with his neighbours, his fights with his

enemy, etc., etc., are all the subject-matter of social psychology. In fact we can say that social

psychology makes a study of man in his interaction with the society.

     Social psychology is considered to be very modern. It will not be wrong to say that it is

ultra modern. It is a creature of the mid-twentieth century. But there is no doubt in it that

much earlier than that period in which social psychology took the form of a science, the political

philosophers were seeking an answer to the questions pertaining to the social nature of men.

In fact, we can say that the roots of social psychology are quite ancient while its development

in the present form is modern. Plato and Aristotle are the philosophers, who can be put, as

social theorists. Some other names of the important psychologists and philosophers, who have

contributed towards the development of social theory are these Hartley, Steinthal and Lazarus,

Tarde, Ross and Mcdougall. In the following paragraphs we will endeavour to throw some light

on the development of social psychology from the historical angle.

HISTORICAL RETROSPECT

     The development of social psychology is akin to the historical development of other

sciences. Whatever phases occur in the development of a particular science similar phases have

occurred in the development of social psychology. The first phase or the earliest phase in the

development of a science is the arm-chair phase. In this phase, the physical equipment is

absent: The thinker sits on an arm-chair and puts forward his theories regarding that particular
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science. As a matter of fact, this phase is never given up in the development of social

psychology this phase is clearly marked.

        After the first phase comes the second phase at which the observations are made, the

data is recorded and the theories which have been propounded at the first phase are tested.

The social psychology entered this phase even earlier than twentieth century. For example

there were tarried some early investigations with the man of genius to determine his origin and

his social function. In this connection Galton’s name is prominent, who published in 1869 a

book Hereditary Genius. Besides Galton we can name Starbuch -who wrote ‘Psychology of

Religion in 1898, Lombrose who wrote Criminal Man- in 1889 and Myers, McDougall and Rivers.

        In the third stage of the development of a science, laboratories are set up and research

institutes are founded. New research operations are conducted on a larger scale and are

continuous. In the field of social psychology, the earliest research programmes in social

behavior were carried on by those institutions whose primary interest was outside the social

psychology. For example, the child research institutes conducted quite a good number of

investigations in. the field of social development in childhood.

SOCIAL PSYCHOLOGY—IN ANCIENT AND MODERN TIMES

        From Plato to Comte the theories concerned with the social nature of the man were based

on the theories of state. We may say that early social psychology was largely a branch of

political philosophy.

Views of Greek Thinkers

        Plato and Aristotle were the first among the Western thinkers, who gave some very

interesting ideas regarding the social nature of man Plato in his book “The Republic” wrote that

the need of states is felt because the individual himself is not self-sufficient. He needs the help

of many other individuals. The State which emerges out with the help of different individuals is

based on the predominance of certain social sentiments. The social groups are formed because

man feels a need for them. We may put Plato’s views as’, of the “utilitarian” or “ social contract”

type.
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     Aristotle’s views are different from Plato’s views. Aristotle consider that the will to mix up

or gregarious motive is something instinctive. He considers that man by nature is a “political

animal”. He feels that it is the basis of our inborn nature that we adhere to positive affiliations

and collective way of living.

Influence of Thinkers of Seventeenth Century

      After viewing the developments of social Psychology in the ancient times we come down

to the seventeenth century in seventeenth century, we can name Male-Branche as an exponent

of social psychology. He indirectly mentioned in his writing the two tendencies of suggestibility

and imitation and about out the shared norms of thinking. Hobbes in his book Leviathan in

1651, tried to give a theory regarding the origin of the Society. Similarly John Locke in

Government made an effort to give a theory regarding the origin of society. Thomas Moore in

his book Utopia referred to the importance of the socialization of the individuals His emphasis

was on the group value of sympathy.

Development of Social Psychology in 18th & 19th Centuries

In the eighteenth and nineteenth Centur1es we can name David Hume, Bain Hegel Comte and

Mai as the exponents of social psychology Comte gave the famous “Law of three stages “. ‘He

said that a science emerges gradually from the theological through the metaphysical into the

Positive stages of development. In 1839 Comte Concluded that sociology must be regarded as a

new Positive Science. Comte had put forward a very important question, “How can the

individual be at once cause and consequence of society?” The individual is a product of the

society yet the society is created by him. Man is not merely a biological organism but has

something more than this He is social being and moral agent who needs a special science to

explore and give interpretations to his nature. On the basis of these views, we may put Comte

as one of the founders of social Psychology.

     But social psychology took the form of distinct science after Darwin's theory of evolution

has been propagated.      In 1860 a journal, “Folk Psychology", was started by Steinthal and

Lazarus." This Journal was devoted to the study of the psychological characteristics of different
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racial groups. Tarde in 1890 in his book “Laws of imitation” laid much stress on the influence of

the social environment on the individual life. Le Bon in 1892 made an effort to explain crowd

behaviour. J. N. Baldwin in 1897 propagated the concepts of imitation, intervention and social

aspects of personality Charles Cooley made a study of the Primary groups like the family and

community and stressed their importance in the moral and social development               of the

individual.



SOCIAL PSYCHOLOGY IN THE TWENTIETH CENTURY

      The Year I908 is notable. In that year E. A. ROSS gave a very convincing explanation of

the behaviour of crowd strikers and revolutionary mobs. He also paid attention to the

similarities which are found among groups in respect of religious behaviour and cultural

elements arid language patterns. In the same year McDougall gave his theory of social

behaviour. In this theory he gave an explanation of social behaviour on the basis of instincts

and emotions He considered that in social interaction, the instincts and emotions are dynamic

determinants.

      McDougall emphasized that one must study the impulses and emotions which sustain the

mental and bodily activity of the individual and regulate his conduct. He considered them as

“the springs of human action’. McDougall was of the opinion that man’s mind is the product of

molding influences which are exerted upon the social environment.

      After McDougall there was rapid development in the field of. Social psychology. There

were many who were in favor of McDougall’s view regarding the instincts and emotions. But his

opposition also began to grow and social psychology began to take a new turn.

      Social psychology has now progressed towards experimental side. Many experiments in

the field of social psychology are being conducted in U. K., U. S. A. and other advanced

countries. These experiments are being conducted in many directions. The fields, in which much

experimentation is being carried on are pertaining to the public opinion research, market

research and survey sample interviewing.
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     Special groups of techniques Psychodrama, Sociodrama and Sociometry are being

employed. The American Sociometric Society was founded in 1945. The research centres for

group dynamics were also founded in 1945 by Kurt Lewin.

     By the middle of twentieth century experiment social psychology had gained much

ground. Lewin, Lippit and. White were the persons who introduced the conception of social

climates or group atmosphere. Following their historic experiments regarding the various types

of leaderships, which approximated authoritarian, democratic and laissez- faire, social

atmosphere in the experimental groups, the experiments in the group dynamics, group

structure, group decision and group cohesion, had begun to be conducted on a large scale.

     We may say that the historical development of social psychology was based on the two

directional approaches of psychological and sociological interest. According to Newcomb:

     The history of social psychology may be likened to the digging of a tunnel. Sociologists did

the first digging, starting from their own side of the mountain. Their information as to what lay

on the psychological side of the mountain was necessarily limited and was mainly applied by

way of speculation and analogy. The psychologists, who started burrowing somewhat later, had

a vague sense of direction, but no map of the terrain where they needed to emerge. These two

tunnels have been building for more than a half century now, and they are still, nowhere near

meeting. They are not even going toward each other. The two teams of engineers scarcely

bother to read each other’s maps, though they have free access to them."

     It is to be remembered that the development of social psychology was to understand the

social behaviour. The social behaviour was studied in three stages. We will now describe these

stages.

THREE STAGES IN THE STUDY OF SOCIAL BEHAVIOUR

     From the historical perspective we can describe the study of social behaviour in three

stages. Each stage prompted the ‘next stage and incorporated new knowledge in it. Today all

the three stages are actively involved in studying social behaviour.
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The oldest stage of the study of social behaviour is that of social philosophy. At this stage

emphasis was laid on hypotheses and discussions because there was no attempt to obtain valid

information in’ a systematic manner. On the basis of authority r rationality the ‘conclusions

were drawn. This stage is still active in the study of modern, human behaviour through the’

drawing of conclusions on the basis of reasoning rather than on’ experimentation.

     The second stage commenced since Nineteenth century. This is the stage of social

empiricism. This stage points towards the comprehensive study of human qualities and the

state of the human society. At this stage a systematic collection of data is encouraged. Thus

this stage advanced from the stage of discussion. Yet it continued to apply reasoning to social

problems. One illustration of this stage we can find in opinion poll. When we estimate that how

many individuals would vote in which direction in a given sample then we are at this stage. But

at this stage we do not try to find out why do individuals vote in a particular manner.

     Social empiricism led to the third stage which we may call as the stage of Social Analysis.

This is the development of twentieth century and is very significant in the study of

contemporary social psychology.




     At this stage the relationships are studied more deeply and the social principles, are

examined and established. The social analysis is directed towards causation. The data is

collected systematically and the causes are drawn from it. The main characteristic of this stage

is that it goes beyond the description stage to find out the relationships among variables. For

this experimentations are also done. For example, at this stage we do not confine ourselves to

the study of how the students behave while facing a strict teacher but also investigate why do
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they behave in this particular manner. For seeking the answer to the question “why” we

experiment by producing an environment of strictness.

     In the modern times investigations are carried on at all the three stages and also often in

one investigation all the three stages are more or less involved.



                    SIX DECADES OF GROWTH OF SOCIAL PSYCHOLOGY

                           (1940’s, 50’s, 60’s, 70’s, 80’s and 90’s)

     The Second World War (1939 to 1944) especially attracted the attention of investigators

towards social psychology. The social psychologists in the Forties made special studies of the

psychology of Prejudices, Propaganda, Rumours etc. The tyranny of the Nazis in Germany was

the main reason for developing interest in these and similar topics. The social psychologists

wanted to understand those characteristics of personality which make individuals vulnerable to

the acceptance of fascist viewpoint or similar other political views.

     In the fifties the scope     of investigations of social psychologists became more broad

based. Now the group behaviour became: the important subject of study. Another direction

which the investigations took was towards finding out the relationship of various personality

qualities (like achievement or need for social approval) with the social behaviour. Perhaps the

most significant contribution of this decade was the theory of Cognitive Dissonance propogated

by Festinger. Festinger emphaized that basically human beings do not like dissonance and

wherever or whenever dissonance occur they try to reduce it.

     In the sixties there were more refinements in investigations in social psychology. The

researches were carried on cognitive dissonance with more sophistication but besides these,

studies in many other areas also began to be undertaken. The number of such areas is so vast

that we can not describe all of them in this brief historical survey. Still we can mention some of

those topics which were studied more deeply. These were Aggression and Violence, Attraction

and Love, Altruism and Helping, Social Exchange Imitation and Modelling, Group Decision

Making, Person Perception etc. We may emphasize herein that the area of investigation of social
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psychologists became so vast that all the possible aspects of social behaviour which could be

thought of were included in its scope.

     The pace of researches in the area of social psychology continued to be very rapid in the

decade of seventies In this decade there was increase in the number of researches and the

topics of -researches Better scientific approaches began to be employed in the investigations

and the results of the studies started having wider applications There was all round refinement

in the investigations now. The researches were conducted about the impact of heat, noise;

crowd, mob etc. on the social behaviour. This was one area of research of this decade.

     A second important area in which much research work was done in .the seventies was

‘Attribution”. The social Psychologists studied the process through which the motivations

wishes, desires and characteristics of the other persons are known This area is still the most

significant research area in which investigations are continuing in the nineties.

     The third area in which the researches in the seventies were conducted was that of non-

verbal communication. In nineties this s also a significant field of research in which social

Psychologists are involved

     The fourth area of investigations in seventies was the area of sexual behaviour. The

women studies were also began to be seriously undertaken in ‘the seventies’ which continued to

gain attention in next two decades of eighties and nineties.

     The emphasis in the decade, of seventies was on such investigations which have

relevance to the society and social life. Many intricate social problems began to be investigated

in this decade.

     In the 80’s the social psychologists were studying the social phenomena in the controlled

environment in the laboratories. But field studies were also given equal importance. In these

studies the social behaviour was investigated in the actual situation in which it occurred. For

example, in the actual school situation in which different type of teachers were serving the

impact of teacher behaviour on the discipline of the students or on the school climate was

studied.
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      The teacher or the worker burn out in the school or industrial situation have also been

investigated in the 80’s and in the 90’s. The teacher bum out refers to the tiredness,

exhaustion, boredom or a stressed existence of the teacher which impedes his normal function

of teaching. .

      In the 90s the development of social psychology is taking place at a rapid pace. The

cultural influences of mental life of the individuals is one such significant area in which

researches from 50’s onwards are seriously being undertaken. Leadership behaviour which was

studied in the early stages of the development of social psychology is still engaging the

attention of investigators who are now using much more sophisticated tools in such studies.

      The space research has also involved the impact of loneliness on individual behaviour. The

social dimensions of life in space are being investigated.

      Studies on terrorism, internal or external, have been undertake by many social

psychologists in the 80’s and 90’s.

      In short at the threshold of twenty first century the researchers in social psychology are

taking interest in all those activities, processes and happenings which are altering the pace of

social life and are influencing the social behaviour of the individuals.

PRESENT POSITION OF SOCIAL PSYCHOLOGY

      We have described the directions in which the researches in social psychology are taking

place in the nineties. Earlier in this chapter we have traced the development of social

psychology since the time of its earliest exponents. Now let us focus our attention on the

present position of social psychology.

      We have already mentioned that the significance of social psychology was greatly

enhanced after the Second World War. The main reasons for this were the miseries caused by

the war and the killing of lakhs of people. The miseries of war and the plight of the orphans and

widows led the scholars towards the understanding of the causes of wars and the steps for

preventing them. They started investigating the social phenomena like Propaganda, Rumour,

Prejudice, International Relations, Mass Communication etc. Many studies were also conducted
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on Aggression and Violence. The answer to the question "Is aggression hereditary” was

explored by the researchers.

     Some prominent social psychologists who contributed significantly in the development of

social psychology are as follows:

     William White : He on the basis’ of his studies on children explained the process of social

interaction among them.

     Theodore Newcomb : He studied the influence of Reference Group.

     Asch : In 1951-52 studied the phenomenon of social conformity.

     Sheriff and his associates conducted many studies on competition, cooperation etc.

     Adorno and his associates investigated those personality traits which were responsible

for the acceptance of a political viewpoint without critically examining it.

     Besides the above the work of Aronson, Bales, Berkowitz, Fiedler, Hovland, Milgram,

Raven, Festinger etc. also led to the growth of social psychology.

     In this last decade of the twentieth century social psychology is showing tremendous

growth. Now it is being universally recognized that the society exerts very deep influence on the

human behaviour. To save the human beings from conflict or tension producing situations it is

necessary to understand the sociological tendencies of the man and the manner in which they

develop and influence the human behaviour. The psychologists are busy in developing such an

understanding.

     The investigations are now being conducted in the following directions

1.   The influence of crowd, noise, temperature, pollution etc. on the human behaviour. The

investigations are interested in finding out the influence, of various elements in the

environment on the social behaviour pattern of the human beings.

2.   Various aspects of Mass Communication’ such as the influence of TV programmes on

cultural development, the influence of information technology on social and individual life

patterns etc.
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3.      The various dimensions of sexual behaviour, sexual deviations and the -social life of

sexually deviants; relationship between crime and sexology; impotency and frigidity in social

context; attitudes towards birth control of different communities and religious groups.

4.      Aggression, violence, altruism, segregation, social injustice. political corruption etc.

5.      Social behaviour in space and space age.

6.      Cross cultural studies.

7.      In Indian situation there are many social problems about which investigations are either

being carried on or are being planned or there is simple awareness of these problems without

any concrete attempt towards- investigating them. Some of the existing problems are:

(i)     Religious Fundamentalism.

(ii)    Casteism and the behaviour towards socially deprived.

(iii)   Cruelty towards women, status and position of women, dowry

etc

(iv)    Family disharmony, marital problems, divorce, abortion and their sociological implications.

(v)     Obstacles in the development of democratic outlook.

(vi)    Corruption, socio-psychological aspects of political corruption and nexus between

politician, criminal and police.

(vii)   Role of bureaucracy in present social and political environment.

(viii) Population and birth control.

(ix)    Problems of working women.

(x)     Unemployment and its influence on social life.

(xi)    National and industrial tensions.

(xii) Community life in slum and congested areas of towns.

(xiii) Problems of youth.

(xiv) Typical problems of old age and rehabilitation of the old.

(xv) Impact of violence and aggression on public life.

(xvi) Crime and criminal behaviour.
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DEFINITION, NATURE, PROBLEMS AND SCOPE OF SOCIAL PSYCHOLOGY

     Social psychology is one of the most important branches of human knowledge. No doubt,

it is a new study but its real merit lies in its scope of tackling the multifarious problems with

which the individuals are confronted in their interaction with the society. Society, today, has

become quite complex From the simple group in which individuals were living on the basis of

some natural urges it has assumed very complex shape Today there are large number of

groups interacting with one another. There are various types of societies. There are various

types of social groupings like clubs associations and institutions. An individual can be a member

of more than one group of many societies, of many clubs and institutions or many associations.

This complexity of an individual’s membership to various forms of social groupings have raised

many typical problems for the individual himself and for the social groupings of which he

becomes a member. To understand the man’s conduct in his interaction with the various forms

of groupings it is essential that we study social, psychology.



DEFINITION AND NATURE OF SOCIAL PSYCHOLOGY



Kimball Young says. “Social Psychology is the study of persons in their interactions with one

another and with reference to the effects of this interplay upon the individual’s thoughts,

feelings, emotions and habits.’ According to this definition social psychology deals with the

individuals interrelations with one another and it also studies the effects of individual

interactions with one another upon their own thoughts, feelings, emotions and habits. Thus we

can say that this definition   seeks the   roots of social   psychology,   mainly in Sociology and

Psychology. It must however, be remembered that in the development of this psychology,

history, political science, economics and philosophy have contributed much. These branches of

knowledge have also thrown much light on the interactions of men with one another.
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     Krech and Crutchfield in their book “Social’ Psychology” define Social Psychology as “The

science of behaviour of the individual in society.” According to’ this definition social psychology

is put as a science. It is considered as a science of behaviour of the individual in society. Krech

and Crutchfield consider that social psychology is the only science of society which is concerned

with “Every aspect of the individual’s behavior in society.” Thus, in this definition whole

individual in his total behaviour with the society is the subject-matter of the study.

     F. H. Allport in his book, “Social Psychology” defines it as “Social Psychology is the study

of behaviour of individuals in their relations to other individuals and in social situation.” In the

definition Allport has dealt with the study of behaviour of the individual in two-fold ways. He

has emphasised the relationship of individual with one another and also the individuals

behaviour in social situation. This definition deals not only with the behaviour of the individuals

but with their attitudes also. We can quote another definition by Klineberg who says that,

“Social Psychology is the scientific study of behaviour of the individuals as related to other

individuals.” In this definition scientific study of individual’s behaviour in interaction with other

individuals is emphasised.

     Another definition of Social Psychology is, “Social Psychology is the study of the way in

which individuals are affected by social situation.” (Stephen Worchel and Ted Cooper)

     Fisher in 1982 defined Social Psychology, “As the scientific study of how the behaviour of

an individual is influenced by and in turn influences the others in the social environment."

     Sherif and Sherif consider that, “Social Psychology is the scientific study of the experience

and behaviour of individual in relation to social stimulus situations."

     Myers has defined Social Psychology as “The scientific study of how people think about,

influence and relate to one another.”

     Feldman says that; “Social Psychology is the discipline that examines how a person’s

thoughts, feelings and actions are affected by others. “

     In all the above definitions, the study of the interaction of the individual with society has

been emphasised. Thus, all the above definitions point out that social psychology should be
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defined as a science which is to study the psychology of the individual man, when he is

confronted with a social situation. Individual behaviour, when he will interact with the other

individuals will always be dependent on his own nature. But the social surroundings, social

setting and social situations will also be responsible to a great extent for his behaviour. Thus, to

understand what type of behaviour the individual will depict in social situations, the study of

individual psychology and sociology is essential. Hence any definition of social –must include

both the psychological and sociological aspects of the individual’s behavior. Thus, it can be

said that Social Psychology is scientific study of the behaviour of an individual when he comes

in contact with the other individuals or interacts with any social group or groups or is confronted

with some social situation in which he participates consciously or unconsciously.

NATURE OF SOCIAL PSYCHOLOGY

     Social Psychology in its nature is scientific. This is because it employs scientific techniques

in enhancing its knowledge. As in sciences it makes systematic observations and through direct

experimentations it studies social problems. It is true that in the study of this subject it does

not use the similar type of tools as are used in scientific subjects like physics or chemistry. But

the general techniques used in the study of Social Psychology are similar to those used in other

sciences.

     (* Detailed description of the scientific nature of Social Psychology given later.)



CONCEPT OF SOCIAL INTERACTION

As explained above social psychology is a scientific study of an individual's experiences and

behaviour which occur in relationship with social stimulus situations. It describes the

relationship of the individual with the social environment. When we define social psychology as

the- study of the behaviour of an individual in relation to the behavior of other individual then

we are paying attention to the process of social interaction. The second person or other

individuals provide social stimulus. Hence the concept of social interaction depends on the

mutual influence of one person on another person or persons.
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          In a group there develop interpersonal relationships among the members of the group.

Every individual influences the others behaviour and thinking. For example in a family a

husband influences his wife and his wife influences him. The child influences parents and is

himself being influenced by them. Thus in a social group the people exert mutual influences

and this process is known as the process of social interaction. .

Young defines social interaction as follows:

          “Broadly defined interaction refers to the fact that the response gesture words, or gross

bodily movements of one individual is the stimulus of another, who in turn, responds to the

first”.

We may explain it in a simple manner as follows:

          S1—R1(S2)

          R1 (S2) – R2 (S2)

whereas S1 is the stimulus of first individual

          R1 is the response of the first individual

          S2 is the stimulus of the second individual

          R2 is the response of the second individual which becomes the stimulus to the first

individual

          Thus R1 represents the stimulus S2 & R2 to stimulus S1.

          We can further clarify the implications of the above definition by an example. Let us take

“the example of a social interaction between a child and his mother. The child is hungry. The

hunger is the stimulus (S1) of the first person. The child asks the mother, “Mother give me

food.” This is the response of the first person (R1). The mother replies, “ Food is not ready.”

This is her response (R2). The stimulus for mother’s response was R1. In the above schematic

diagram it is shown as R1(S2). The child after getting the mother’s response that food is not

ready asks, “Why is food not ready.” This is shown as R2 (S1). This is in response to mother.

Thus mother’s response becomes the stimulus to the child.

          A simple definition of Social Interaction is given by Dawson & Gettys -
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      “Social Interaction is a process whereby man interperietrates the minds of each other.”

      According to this definition the social interaction is a mental process which establish

mental relationships among different persons. In social interactions the members of a group

influence each other.



TYPES OF SOCIAL INTERACTION

Three types of social interactions can be described -

(1)   Person to Person

(2)   Person to Group

(3)   Group to Group

(1)   Person to Person - In this type of interaction only a few persons are involved. When the

relationships are established between a person and one or two other persons it is person to

person interaction. A mother's relationship with her son or a husband's relationship with his

wife are the examples of person to person interaction. We may say that in person to person

social interaction inter personal relationship is established. Such interactions are very common

in our everyday life.

2.    Person to Group - When an individual comes in contact with a group and interacts with

it the person to group type of social interaction takes place. These type of interactions occur

when the individual gets stimulus from the group and he responds to it. An individual

establishes relationships with his family, neighbourhood, community, caste and religion. These

relationships form the foundation of his personality. The family, neighbourhood and community

etc. are mostly responsible for the development of his personality.

3. Group to Group- In group to group interactions Kuppuswami says. “Individual identifies

himself with a group and reacts to another group as a whole.”

      The examples of this type of interactions are those that occur between the residents of

two villages or the relationships   between different caste groups in the same village or the

relationships between the resident of two nations. The social psychology studies all the three
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types of interactions but it must be remembered that the individual is the unit of analysis in

social interaction.



LEVELS OF SOCIAL BEHAVIOUR

        In 1924 Floyd Allport defined Social Psychology "as the scientific study of the experience

and behaviour of individuals in relation to other individual, group and culture."

        In this definition the three’ levels of social interactions are described 1aking the individual

as the central figure.

(i) Person with other persons. .

(ii) Person, with collectivity which is like a, group.

(iii) Person with the consequences of the behaviour of other individuals (with culture).

(1)     Person with other Persons—The broad ‘field of human behaviour is the social

interaction of one person with another person. The social interactions take place in the presence

Of more ‘than one person.. The individuals perceive each other, are mutually attracted and

influence each other.

        This level of behaviour is visible in the case of Interpersonal, perception friendship, social

power social reinforcement etc.

(ii)    Person with Collectivity—The second important level of human social behaviour is the

relationship of the individual with collectivity or group. The individual establishes his own states

in the group and plays a definite role. His behaviour may be influenced by

the group He may interact with those groups whose member he is as well a with those groups

whose membership he does not’ hold.

(iii)   Person with Culture—The third important level of human behaviour is the mutual

exchange of ideas between one individual and many of the products of behaviour of the groups.

These products appear in the form of culture of the society. In one respect the culture may be

considered as a residue of human behaviour. In culture there are included such material objects

as arms, instruments, arte-facts etc. which are known as material culture and also such
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abstract objects as traditions, customs, laws, values etc. which are known as non-material

culture.

     If we consider these three levels of human behaviour in a unified form then we can say

that there is hardly any situation which can be described as unsocial.



PROBLEMS OF SOCIAL PSYCHOLOGY

     The definitions of social psychology clearly, show that it is a science which has quite a

wide scope. It deals with the individuals and also deals with the society. The problems with

which individual is confronted when he comes in contact with the other individuals or with the

‘social situations’ form the subject-matter of social psychology. Below we are dealing with the

problems of social psychology.

1    Study of Socialisation

     The child as soon as he comes to this world finds himself in a social situation He is born to

a woman and is fathered by a man both of whom- take care of him as soon as he sees the light

of the first day. As he begins to grow, the, other individuals come in his contact and the process

of his socialisation extends from his parents to others: How this socialisation takes place is one

of the most important problems of social psychology.

     It may however, be remembered that the child at birth is not like a clean slate. He is born

with certain native endowments: He comes to this world with some abilities, capacities,

aptitudes, urges and impulses. These native endowments play an important role in the process

of his socialization. This means that the child is governed to quite an appreciable extent by his

own individual endowment in his behaviour with the other individuals. Thus, to understand the

process of his socialization the understanding of his nature is a1so essential. Hence, second

problem of Social Psychology is with respect to the individual’s nature and process of

socialization. Under these two main problems; there are many subsidiary problems which we

may now consider.

2.   Study of Innate Tendencies
19

     The social psychologist has to make a study of the endowment with which a child is born

into this world. He will also have to make a study of the problems relating to the modification of

the individuals inborn traits under the effect of environment. He will have to tackle the problem

of individuals becoming easily suggestible. The imitation sympathy, emotion etc. affect

differently the different individuals and how do they do so are the other problems which will

need his attention.

3.    Study of Social Interaction

     In whatever way the individual acts, his behaviour is bound to affect the other individuals.

The child is affected by the behaviour of his parents and other family members and they also in

turn are affected by his behaviour. How this interaction of one individual with the other takes

place and what forces govern it, are the other problems of social psychology. The individual will

behave differently with the different individuals and with different social groups. Why are

different behavioural responses shown by different individuals in similar social settings are also

the problems of social psychology.

4.   Study of Group Behaviour

     There are various types of social groups. Each social group entails different types of

behavioural responses from individuals. To a great extent, the individual’s behaviour will be

different in different social groups. For example, you will behave differently when you are in a

crowd from that when you are in the company of your family members. Thus, the problems

dealing with the various types of groups are also important for a social psychologist.

5.   Study of Social Heritage

     As the individual inherits certain abilities and capacities. certain impulses and emotions

and certain physical and mental characteristics. so also the group or the society inherits certain

customs and traditions certain ideals and practices and certain institutions and moral norms.

     The social inheritance is very important for the integration in society. The society is made

stable as its social inheritance becomes richer. The social inheritance affects the individuals who

are the members of that particular society. Individuals’ behaviours in social situations are very
20

greatly governed by the social heritage of the society. The individuals are bound by the moral

laws of the society. They are motivated for action for up keeping the traditions of the society.

Their behaviour in society is very much governed by its social customs. Hence, a social

psychologist has also to study the various aspects of social heritage. He has to deal with the

problems concerning the formation of the traditions, customs, social norms social ideals and

moral conduct etc. The study of these aspects of the social heritage will help him in tackling the

problems relating to the individuals’ behaviours in the society. The study of social heredity,

therefore, comes within the scope of social psychology.

6.   Study of Influence of Culture on Personality

     The social situations affect the personality of the individuals. As a matter of fact the

personality of an individual develops in keeping with the social surroundings around him. The

social groups affect the personality of the individual in one way or the other. Through the

interaction of the individual with society, his personality begins to grow in a definite direction.

How the personality grows in different social surrounding is one of the very important problems

of social psychology. .Thus, the study of personality as moulded by social cultural factors in the

individuals’ environment come under the scope of social psychology.

7    Study of Social Change

     The society is never static. It is dynamic. It is always changing. The social changes are

brought about by the individuals, and when are introduced in any society they affect the

personalities of all the members of the society. For example, in Indian society the untouchables

were looked down upon. But through the efforts of great reformers like Mahatma Gandhi, the

untouchables were given a better social status. A social change was brought about in the Hindu

society and this change began to influence a number of members of this society. The

untouchables began to command self-respect and the Hindus began to consider them as human

beings who were to be given a status equal to all others. However, it must be remembered that

the process of such type of social change is not very smooth. At each stage of the change there

occur conflicts and it requires great courage on the part of those who initiate the social reforms
21

in the socirty. How does the social changes take place ? What type of conflicts in the members

of the society these changes initiate? How the personalities of the individuals comprising the

society are being affected by the social changes or social reforms ? These are some other

problems which need a careful study by a social psychologist. Hence, we may also include the

study of social change and the effect of cultural pattern, on the personalities of the members of

a society within the scope of social psychology.




8.    Experimental Study of Behaviour Problems in Social Situations

     The social psychology in not only theoretical. Its greater use lies in its application to the

practical problems concerning the behaviour of the individuals in the social situations. The

problems concerning the leading of the best possible life in the society by its members are the

typical problems of social psychology. We want to have better society and better individual. We

want that the people may live in harmony with each other. We want that the people may lead a

healthy moral life. How these things can be achieved, depends upon the study of the theoretical

and practical aspects of social psychology. A social psychologist will have to study the basis of

different attitudes of different individuals towards the same ideals or principles or things He will

have to make a scientific study of group differences, prejudices and attitude.

9.   Study of Social Tension

     The task of the social psychologist is to help in reducing the tensions among the people of

the different countries arid different races. He will have to understand the psychology of war

and peace For this purpose. Besides this he will have to find out how the public opinion is

formed, what role propaganda plays in its formation and how the opinions govern the social life

of the people. Hence, in the scope of social psychology we can include the study of attitudes,

prejudices, public opinions, propaganda and psychology of war and peace.

     In brief, we may put the following problems under the scope of social psychology:

1.    The problems of socialisation.
22

    2.    The problems concerning the social heritage as it influences the behaviour of individuals in

    social situations.

    3.    The problems concerning the social interaction which influence the individual’s behaviour

    in social situations.

    4.    The problems relating to the group behaviour.

    5.    The problems related to social heritage.

.   The problems relating to the impact of culture upon personality.

    7.    The problems relating to the social change.

.   The problems relating to putting of .the theoretical knowledge of social psychology into practical

    use so that better social living may be organised.

    9.    The problems related to social tensions.



    SCOPE OF SOCIAL PSYCHOLOGY

          Taking into consideration the above mentioned problem of social psychology we may

    consider the following topics under the scope of social psychology.

    1     Socialisation of the Child—The study of the process of socialisation is an important

    topic of social psychology.

    2     Social Motivation—What do we mean by social motivation? What are its influences on

    individual behaviour? These are some of the problems which are included in the scope of social

    psychology? 3.       Attitudes and their Measurement—In the study of social psychology the

    attitudes—their definition socia1-attitudes the development and measurement of attitudes are

    included.

    4     Social Interaction— To understand social behaviour it s essential to understand the

    nature of social interactions It is because

    of its importance that social interactions fall under the scope of social psychology.

    5     Social Perception—Our perceptions are influenced by the perceptions of others. How

    and why we are influenced by the other's perceptions? To understand these and similar
23

problems the study of social perceptions is made Along with social perception we also study

person perception.

6     Social Learning—The learning of an individual is very greatly           influenced by social

environment Some of the learning takes place on the basis of individuals capabilities and much

of it takes place because of the association of the individual with the society.

7.    Culture and Personality—Every society has its own culture. It influences the members

of the society. The study of these influences provide us much information about’ the

developmental process of the

individual.

8     Language and Communication—In the scope of social psychology the topic of language

and communication is also      included. We are in contact with others through language. The

language helps us in communication of our thoughts. But communication can also be non-

verbal. Our facial expressions, eye contacts, movements of hands and feet convey many of our

messages to the others. Hence the problems of language and communication need careful and

deep study.

9.    Group    Structure,     Group     Morale,    Group     Decision     and      Leadership—The

understanding of the formation of groups and the influence of groups on individual behaviour is

essential’ for finding the solutions of social problems. Hence the topics like group structure etc.

come under the scope of social psychology.

10. Public Opinion, Propaganda & Rumour—The formation of public opinion, the influence

of propaganda on individual and social behaviour and the psychological aspects of rumour are

all very important topics of social psychology.

11. Social Change—In every society there is social change do we mean by social change?

When does it take place? What are the factors and dimensions of social change? Why do some

societies strongly resist any reforms or progressive outlook ? These are unique problems on

which social psychologist conduct many of their investigations.

12.   Prejudices, Stereotypes and Social Tensions
24

     In every society there are some disruptive elements. These create social tension. Some

such elements are prejudices and stereotypes. The study of these elements or factors lead us

towards an understanding of disruptions in the society and the social tensions.

13 Altruism, Aggressiveness, Cooperation and Competition—Altruism means helping an

individual without any hope for reciprocity. Aggressiveness refers to that behavior which harms

or injures the others. Cooperation is working together by two or more individuals. In

competitive behaviour the individuals try to push ahead of others. These four are social

behaviours which have their own specificity and are adopted in special situations. The social

psychologist want to understand the various aspects of such behaviours so that they can know

the importance of these in social behaviour.

14. International Tensions and Industrial Conflicts— Modern social psychologists are

conducting investigations for finding the cause of social tensions. They are concerned with the

problems of war and      peace terrorism at national and international levels and the industrial

disputes and disharmony in labour-management relationships. All these are being studied so

that there may be refinement in social life patterns.

15. Applications of Social Psychology in Education Business, Military, National Affairs

etc.—The knowledge of social psychology is now being widely used in various activities. Its

application in Education, Business etc. have benefitted both itself and those branches of

knowledge or the social activities which make use of its knowledge. Hence now under the scope

of social psychology are included its application in various fields.




IMPORTANCE OF SOCIAL PSYCHOLOGY

Social psychology is an important study. It is important because of the following reasons :

1.   Social Psychology touches one of the most fundamental aspect of human living. We know

that man seeks the company of others. He has a desire to live a life of ease in association with
25

other individuals. Social psychology tells him the ways which may help him to lead a useful and

healthy life in the society.

2.    The better integrated a society is the less chances of conflicts will be there. The social

psychology points out the ways for the integration in society. It makes a study of different

types of groups. It emphasises that those groups have a better chance of survival which have a

better organisation. Thus, for the stability in the society and for avoiding conflicts among the

various members of the society, the study of social psychology is important.

3.    There are certain individuals in the society who indulge in anti-social behaviour. Social

psychology makes a study of such individuals and enlists the reasons for their anti-social

behaviour. This knowledge helps us in dealing effectively with anti-social elements in the

society. Thus, to rid the society of anti-social elements, the study of social psychology is

important.

4.    The social psychology also makes a study of the individuals innate endowments. It also

studies the effect of culture on the personalities of the individuals. Both of these knowledge

help us in organising better social situation in which the personality of all the members of the

society will grow in right directions.

5.    The importance of social psychology in the present times is very great. To avoid war and

to obtain peace, we have to understand the basis of racial prejudices, the group differences, the

national malaise and the economic and political conditions prevalent in various societies. We get

the knowledge of these things by studying social psychology.

6.    Today, the society has become very much industrialized. With the rapid industralization,

the complexion of the society has also changed. The easy going life of a farmer is changed to

the fast moving life of an industrial worker. The result of the change is that old social value

social norms and social ideals have been dispensed with and in their place new values, new

norms and new ideals have been put forward. The social psychology makes a study of social

change and makes us understand the differences between values, norms and ideals in the past
26

and present. This knowledge helps us in our adjustment in a better manner to the changing

social situations.

7.    In today's India, social psychology has a very important role to play. This country is at

such a juncture that the old values are changing and the new ones are slowly and gradually

taking their place. This process of change is however, not smooth. The country was very

backward in the pre-independence days. Today, there is an all round progress. But the progress

in industrialization and in technological and scientific developments is much more rapid than:

the progress in, sociological sphere. The result of this is that on our social life such demands are

being made for which we are no prepared. This lead to the emergence of conflicts. For example.

the old customs of marriage in the Hindu society have no place today in the era of rapid

industrialization. The dowry is outdated. The marriage festivities now cannot last for many days

as the people are busy and cannot afford to take long leave from their work. But still some

people especially of older generation, who want to stick to the old customs, find the themselves

misfit in the modern times. The study of social psychology informs us about this disparity

between the pace of social and industrial progress and thus equips us in a better manner for

proper social growth of our people.

8.    Besides social developments, the political development can also take place on proper lines

by making a study of social psychology. In our country the form of Government is democratic.

But the people do not understand the significance of their votes. They often choose their

representatives not on the basis of their qualities of head and heart but on the basis of some

other considerations like caste community, religion and personals prejudices. The study of

social psychology informs us how the public opinions are formed, what are the qualities a leader

how propaganda plays an important role in elections and how can the electorate be educated.

9.    The social psychology can also help in the removal of international tensions. The

international tensions are often the result of religious, social, political or economic differences

among the people of various nationalities. Students of social psychology can probe into
27

the differences which exist or may exist between the people of different nations. They can

understand the causes of such differences and can help in the solution of the problems,

connected with the international tensions. The people can be taught to tolerate others. They

can be made to see the merits in respecting the national sentiments of the people of the other

nations.

10. The knowledge of social psychology is also helpful in the industrial situations. The social

psychology can tell us how better relations can be promoted between the labourers and

millowners. The millowners can be made to realise the view-point of labourers and also the

labourers can be encouraged to produce more. The social psychology also throws light on the

formation of labour unions and indicates the directions in which these Unions can have better

relationships with the millowners. Besides this, the knowledge of the propaganda techniques

help the salesmen in selling their wares.

11. Social psychology is also important, because it studies the mental processes as they

manifest themselves in social situations. Thus this psychology studies the many mental

processes studied in concrete form. The general psychology studies sensation, perception,

motivation etc. in an abstract manner. The social psychology studies these processes in

concrete form.

12.     Many of our abnormalities have social background. For example, it is on account of social

taboo that the individuals are forced to suppress many of their desires, feelings and wishes

These suppressed desires etc. develop in them certain mal -adjustments of personality. Social

psychology throws light on the social conduct, social norms and tries to explain the causes of

certain abnormal behaviour of-individuals. Hence, its study is important from this point of view

also.

        In the end, we’ may say that this subject is to be very carefully studied in our country. We

can never attain true democratic living un1ess and until we understand the socialisation

processes, which predominate in different types of communities in our country. We will have to

make a study of the mental conditions prevalent in various types of societies of our country and
28

then only we will be able to attain an integration between the different communities which go to

make out nation.



SOME OBJECTIONS AGAINST SOCIAL PSYCHOLOGY

There are some people who are opposed to the study of social psychology. They say that social

psychology studies the social behaviour only. It is a sort of descriptive study. This study can

only tell us as to how the individuals behave in society, but it cannot equip us to predict the

future social behaviour of any individual in a particular social setting. This means that this

psychology is not at all helpful in pointing out that under such circumstances the individuals will

behave in such a manner. It is just possible that the individuals may behave entirely in a

reverse manner from what has been observed previously in particular social situations. Thus,

this psychology will not be a help in the formation of a better society and will not promote the

better understanding among the different people.

The above objections though they look to be quite forceful are not correct. Social psychology

has today gained much importance as an experimental science. It studies the social behaviour

in man different situations. Such knowledge will always be helpful in understanding human

nature and human behaviour in society. This may not help perfectly in predicting social

behaviour of individuals in a given situation. But it will definitely point out those directions in

which we can expect the individuals to behave. The study of social psychology will throw light

on prejudices and this knowledge will help us in attaining better relations in society.




                           SOCIAL PSYCHOLOGY AS A SCIENCE

     Social psychology is a science in the sense that it makes the general assumptions and

adopts the same methods as other empirical sciences make and adopt." Every science has its

major goal as understanding. Social psychology also rays emphasis on understanding. It is true

that when there will be proper understanding then an effective control can be applied Also when
29

there will be an accuracy in prediction there will be an effective check on understanding. Thus

the three main ideals before a scientist are understanding, prediction and control. In the study

of social psychology all these three ideals are applicable. Here to explain what we mean by the

above statement will give one example from an empirical science and one from social

psychology.

      Let us take an example from the empirical science namely physics A physicist through

experiments know that when electric current is passed through a narrow wire it is heated up

due to resistance. This understanding of the heating effect of the current on the basis of many

experiments enables him to predict that on any future occasion the electric current will, pass

through a thin wire, it will be heated up. His understanding of the situation, in which the wire

will be heated up to the red-hot position or white-hot position enable him to control the

conditions in which the wire can be heated up to a particular limit. Thus, the understanding of

the heating effect ‘of the current, the control of condition, in which the wire will be heated up to

the white-hot position, and -his ability to predict the limit to which the wire will be heated up in

the particular circumstances has led him to invent the electric bulb. This process of invention

we clearly put in the category of-science.

      Now, taking an example from social psychology, we can say that this subject also makes

an effort to adopt the above-mentioned processes of a typical scientific study in order to make

the discoveries regarding the behaviour of the individual in society. A social psychologist

observes that on the roadside a crowd has been formed. He tries to understand why, the crowd

has been formed and how the individuals behave in it. His understanding will help him in the

prediction of the formation of the crowds on the future occasions and this understanding will

also help him to have a control over the conditions which go to form a crowd. Hence, the social

psychologist discovers the behaviour of the individuals in a crowd by adopting, the method of

scientific invention.

      However, it must be remembered that unless and until there is a proper understanding,

the control and prediction are not possible. Everyone of u must have seen an electric bulb, but
30

unless we understand clearly how the wire is heated up, we can never be able to predict that in

what conditions the heating up of the wire at future occasions will, take place nor will we be

able to control the conditions so that the wire may be heated up to the white hot position to

give the light. Similarly, when a politician, who does not understand the masses at all, tries to

control the situations of mass behaviour and makes an effort to predict the behaviour of the

public he will fail in his efforts. He may control and predict correctly at one or the other time but

without understanding his knowledge of social psychology will be just like that of a labourer

who works in an electric bulb factory. The main reason for the failure of the politician will be

that his scientific understanding of behaviour will- be very nearer. Hence, we have no,

inhibitions in saying that the study of social psychology can only be successful, in those cases

where it applies the scientific methods in making its discoveries.

     Though social psychology is a science yet it is different from the natural sciences.

According to the opinion of Seligman: "that from the very beginning the sciences are divided in

those which deals with the phenomena of physical nature and those sciences which deal with

the phenomena of mind.” This means that the natural sciences are concerned with the physical

nature and the mental or cultural sciences deal with the mental aspects of the man. Thus, the

internal processes of the man which are controlled and initiated by the mind come under the

head of mental sciences. The mental sciences can also be divided into two. The first type of

sciences are those which the study of man in isolation from his companions and the e of

sciences are those, which study man in- his relationship with a group or a society. The second

type of sciences are known as social sciences. Seligman defines social sciences “as those

mental or cultural sciences which deal with the activities of individuals as a member of a

group.” Among all the social sciences only social psychology is such a science which deals

primarily with the whole individual. Social sciences like Economics Political ‘Science, Sociology

etc., make a study, of the structure and function of social organisations. They also study the

institutional behaviour which is displayed by the people when they are within the confines and
31

    forms of specific institutions Krech and Crutchfield say that “Social Psychology on the other

    hand, is concerned with every aspect of the individual’s behaviour in’ society.”

         Today, there is no denying of the fact that social psychology is a science because now it is

    based on experimental findings. Today, a social psychologist does not form his opinion on mere

    assumptions. He does not believe in anything unless it is tested on the anvil of a number of

    investigations. For example, to explain why a leader can would crowd in any way he likes, a

    social Psychologist will not his merely on one of his observations. He will study the phenomena

    in a number of similar situations. Then he will form hypothesis. He will further test this

    hypothesis by analysing it on the bases of the data which will be collected by social survey,

    When he the hypothesis      to be true in the light of the, data collected he the hypothesis as

    proper, This method by which the subject-matter of the social Psychology is collected is the

    same as is employed a natural scientist to discover and invent.

    RELATIONSHIP BETWEEN SOCIAL PSYCHOLOGY AND OTHER SOCIAL SCIENCES

         We can understand the problems of social psychology in a much better manner if we

    understand its relationship with the other social sciences.

    Social Psychology and General Psychology

         The social psychology is quite intimately related with the general psychology. General

    psychology makes a study of the individual behaviour. It studies the individual without making

    any reference to the social environment. On the other hand, social psychology studies the social

    behaviour of the individual. But it is perfectly clear that individual behaviour in the society

    cannot be studied unless and -- thorough study of the individual’s behaviour in general is made

    and so also general behaviour has no meaning unless and until it is study in social context.

    Thus, we can say the psychology is not very much different from the general psychology.

         We can very easily establish the dependence of one psychology upon the other by taking

    into consideration the following points—

.   The social psychology has its main purpose the “establishment of universal laws of the social

    behaviour of the individual.” This can be achieved only if we can make a study of the
32

    individual’s general behaviour in social situation. We must know how from birth to death the

    individual’s processes of socialisation progress. We have to find out how he gets sense-stimuli

    from his social environment, ho perceives environment and how he reacts to it. The process

    sensation, perception, motivation are to be clearly understood understanding the above things.

    These processes naturally form of subject-matter of the general psychology. Thus without the

    knowledge of general psychology, the knowledge of social psychology cannot be attained.

.   Secondly, the identity between general psychology and social psychology is on account of the

    fact that both must make a study of the behaviour of an individual as a social being. We cannot

    make study of the behaviour of an individual without taking into consider the social setting in

    which he is placed. When we study how the is getting perceptions, using intelligence learning

    an- activity exploring a new situation, we are actually studying the individuals the situations in

    which he is or will be or has been influenced b social surroundings. Thus the study of behaviour

    of the man in isolation is not possible. Whether we are studying his behaviour in the light social

    psychology or in the light of general psychology, we are study him as a social being. Thus, the

    two psychologies look to be more less identical.

.   We have defined social psychology as the scientific study the individual's behaviour in the social

    situation or the social field our study of general psychology, we do not refer to the social

    situation at all. But if we will look deeply into the meaning of the social field, we will find that

    for all practical purposes the individual will always be confronted with the social situation or he

    will always be in some social arena. For all practical purposes there is no distinction between

    social and non-social fields. Whatever is the situation it is in some way social. For example,

    even when you are alone and doing something you are aware of the fact that there are others

    around you. Even when you have no relations or friends and you are perfectly alone in the

    world the satisfaction of your bare needs of subsistence influence the others and also you

    socially. Thus, to think of a situation which is entirely devoid of all the social elements may be

    theoretically possible but is not prctica1ly feasible. This clearly shows that the fields of social

    and general psychology overlap each other.
33

.   Social Psychology and Sociology

    Social psychology has also very intimate relationship with sociology. Sociology makes a study

    of the group. This subject makes a scientific study of social organisation and group behaviour as

    distinct from the behaviour    of the individuals in the group. It studies how the groups are

    organized and what are their structures. Thus, it is more or less concerned with the study of the

    group in its various aspects. The social psychology also makes study of the groups with respect

    to the behaviour of the individuals in them. Thus, both the sciences study the group but from

    different angles. However, it can be said with full confidence that social psychology cannot be

    studied properly unless until it fries to understand the organisation and structure of the group

    etc. that is, unless it seeks the aid of sociology. On the other hand, the formation of groups,

    their developments, the discipline it imposes on its members and demands for compliance it

    makes can be understood unless the behaviour of the individuals in group is studied that is the

    help of social psychology is sought. We may clarify the point which we have just now made

    regarding the dependence of both the sciences on each other by referring to the following

    points—

.   A sociologist studies how the societies are formed, what type of structure these societies have,

    how these societies form larger wholes or larger societies or smaller units or smaller societies.

    For example, the sociologist will make a study of the urban or rural society of their composition:

    and the patterns of behaviour of the members of the society. The social psychologist also

    studies the human nature and behaviour in these type of societies. Thus, there is not a very

    great difference between these sciences. It is clear that a social psychologist will not be able to

    understand the human nature and behaviour unless he studies the structure, organisation and

    culture of societies.

.   When any social science after studying the problems of societies proceeds further then it

    becomes sociology. In sociology, all those aspects of individual’s behaviour are studied which

    create problems for the group. In social psychology, the individual behaviour is studied as it is

    depicted in group. Thus, we may clearly see that there is a clear overlapping between the
34

    subject-matter of psychology and sociology. This overlapping is sometimes so much in quantity

    that we consider social psychology and sociology as two aspects of one science. But here we

    must note that both the sciences overlap to a certain limit only. Beyond that limit both the

    sciences begin to differ from each other. The sociology studies the individual to the limit that it

    helps in the understanding of the society. In the field of social psychology, we study, all the

    aspects of behaviour of the individual in society. We are not much concerned in the study of

    social psychology with a direct understanding of the nature, structure, functions, objectives etc.

    bf various social groups. Thus, more or less the viewpoint of sociology is social, while that of

    social psychology is individualistic.

    The sociology is also related to social psychology in another way. The sociology after making a

    study of social groups tries to understand the different type of social behviours of- different

    individuals in same, or different groups. But this then becomes the problem of social

    psychology. The internal reasons of the individual behaviour in society are studied by social

    psychology.

.   Social Psychology and Cultural Anthropology

    The social psychology is also quite closely related with anthropology. According to Wissler, the

    psychology studies the behaviour of the individual while cultural anthropology studies group

    behaviour. According to this view it may be said that tultural anthropology is not concerned

    with the individuals. But sometimes, it so happens that cultural anthropology has also to make

    a study of individuals and then this study becomes a part of general psychology. Many studies

    which have been conducted for the investigations in different pattern of cultures have also

    contributed to the development of social psychology. In this connection, we may mention the

    studies conducted by Margaret Mead, Ruth Benedict, etc. In these studies man primitive

    cultures were thoroughly studied. The details of the folk ways, moral notions, customs, family

    relationship, ways of educating young children, religious beliefs, ideals, values etc. were

    thoroughly enquired into. On the basis of these investigations, it has been established that the

    human motives, leaving only a few like hunger thirst, sex, protection etc. are different in
35

    different cultures. Thus, from anthropological studies our attention is directed towards many of

    those problems which the social psychology has to face.

    The cultural anthropology when it makes a study of different cultures clearly informs us that

    human beings differ in their outlooks in different cultures. For example, the values and ideals

    which one considers precious in Hindu culture and which motivate most of the actions of a

    Hindu may not at all appeal to’ a Muslim or Christian individual. Hindus consider widow

    remarriage as sin and widows are usually looked down upon while in other cultures widow

    remarriages are accepted as a matter of fact and so the people of those cultures are motivated

    in a different way in their relations with widows than the Hindus. All these details of motivating

    forces in varying cultures e get through the study of cultural we get through the study of

    culture anthropology and when we extend this understanding further to the understanding of

    the individual bahviour as a whole in different cultures we easily enter from the field of cultural

    anthropology to the field of social psychology.

.   Biology, Physiology and Social Psychology

         Biology and Physiology are also related to Social Psychology. Biology studies heredity It

    also tells us how an organism develops from a tiny embryo to a full grown up individual. It

    gives us the details of the beginning of life. In this way it is more of less concerned with the

    individual in the process of his development but it is to be remembered that as soon as the

    conception takes a child is in the making his social environment is ready made around him. 0n

    the other hand, as soon the conception takes place the purely biological phenomena begins of

    effect the social life of the parents. The parents begin to prepare themselves to receive the child

    in the world It may also be noted that the pregnant mother is given extra care by the other

    members in her xial group She all the time feels that something new is going to open to her

    and this feeling definitely affects her social behaviour it is in this respect that the study of

    biology is linked with the study of social psychology.

         After the birth of the child two forces govern his social behaviour the heredity and the

    environment. The details of with what endowments the child is born are provided by the study
36

    of biology. On the other hand, his behaviour in the environment is studied by social psychology.

    But the social behaviour in the environment is based to a great extent on the innate forces with

    which the child is born.

          Thus, to understand the basis, of the social behaviour of the child the study of biology is

    also essential.

          Just as the biology is, important in the understanding of the sod behaviour of the

    individual so also is physiology. The famous physioIog Bard has come to the conclusion that

    emotional activity is mediated Hypothalamus. Similar are the conclusions of many other

    physiologist who have tried to search out the physiological reasons of emotions. The emotions

    govern to a great extent the behaviour of the individuals in the society. Thus, social psychology

    in its study will have to understand the physiology of emotions etc. Arid then only it will be in a

    position understand the individual behaviour.

. Social Psychology and Abnormal Psychology

          The social psychology depends to a very great extent on abnormal psychology for

    understanding the abnormal or anti-social behaviour individuals. The abnormal behaviour of the

    individual, many a times, is a consequence of brain injury, alcoholism, syphilis and diseases

    Thus, if one individual behaves in an abnormal or anti-social manner then the real cause of his

    such behaviour can be found with the help of abnormal psychology. .

          The study of social psychology is also helpful in the ‘study d abnormal psychology. Many

    of the abnormalities of the behaviour mal have social origin. They may be ‘dependent on the

    culture which prevalent in the society of which the individual is a member’. For example, in a

    culture ridden with wealth phobia the neurotics will be found to be suffering from over ambition

    towards the money. In a culture where celibacy is overemphasised ‘the individual might be

    found to be suffering from sex-phobia.

. Social Psychology and Ethics

          Ethics is a normative science. It is a science which deals with the order and control of the

    individual behaviour. Psychology is on the other hand, a science which studies the behaviour as
37

it is. The ethics forms the norms pertaining to good or bad behaviour. How these norms affect

the individual behaviour in society is the subject-matter of social psychology Thus, we can

clearly see the dependence of one on the other.

     The ethical norms are formed in relation to the society. The different societies have

different codes of conduct or norms. of behaviour. The social organisation, customs and

traditions etc. of a society influence they formation of norms in that society; How these norms

are formed and how the individual behaves in the light of these norms in social situations are

the problems of social psychology. On the other hand, the prob1ems of ethics are pertaining to

the prevalence of different types of norms in different societies.

7.   Social Psychology and Economics

     Economics deals with earning and spending of money. This science makes a study of

productivity, trade, distribution of money etc. All e subject-matters of Economics, are

dependent on the co-operation of the people. The productivity, the trade, the home economics,

the expenditure, the currency, the inflation and the deflation are all dependent on the

individual’s behaviour. When men labour hard and work in co-operation then the productivity is

higher, on the other productivity diminishes when there is discontent. If you do not pay

attention to the individuals then all the laws of economics are of no value. As a matter of fact,

laws of economics are framed with reference to the individual’s living in the society. The social

psychology also deals with the individual’s living in the society. Thus, each of these sciences

influence each other.

     If we look deeply into the economic principles we will find that the important one’s are

based on psychological principles. When will and Bentham propagated their economic policy of

individualism then   its, basis was the famous psychological principle of Hedonism. Hedonism

tells us that man always makes an effort to get pleasure d’ he always, tries to avoid pain. This

principle is also applicable in economics. Man follows those aspects of individual economics

which him maximum pleasure and try to avoid those which give him’-- Similarly, we can say

that Karl Marx has based his theory of Marxism on the psychological principle that man first of
38

all tries to fill its stomach and whole of his life pattern is motivated by the. satisfaction of his

economic needs.

     Many of the economic problems are also the problems of social psychology. For example,

if we want to know why there are strikes in he mills, why the sales of a particular thing are low,

how the advertisement can be effective, how the labour can be satisfied, how he things can be

stopped from becoming dear, we will have to understand the group behaviour of the individuals

and the nature and he aspiration of those individuals who are responsible for creating these

problems.

     In many respects the understanding of many problems of social psychology is facilitated

by studying the economic conditions of the people and the economic principles applicable in the

group. For example, it is a common law of economics that if there is employment and poverty

in any society the crimes will increase in it. Now if a social psychologist finds in a group an

increase in crime he will first of all make a study of economic conditions of the member of that

group. Most often find that the abnormal behaviour of the criminal behaviour of the individuals

is a direct result of the economic conditions Hence, we can very easily say that soon psychology

and economics are interrelated.

8. Social Psychology and Political Science

     Political science is mainly concerned with the Administration and Government of different

nations. It studies the constitutions of countries. It probes into the nature of the Government. It

deals with the rights and duties of the citizens. But the constitutions are n the people the

governments are run by individuals and the right duties. are taken into consideration with

respect to the people a particular nation. This clearly shows that the study of the nature is of

great importance in understanding political, science. means that the social psychology is of

great help in understand political, principles.

     Many of the problems of social psychology and political science are common. For example,

both of these sciences study how the       opinions are formed how the electorate is guided by
39

propagate what are the traits, of leadership, how the group leaders control. Emotions and

passions of the people how the group mind is fon and why the wars are fought.

     However it must be remembered that these sciences also d from one another in many

respects The political science studies those group ‘activities which deal with, the formation of

laws organisation of Government while the social psychology studies aspect of the individual

behaviour in the society. The social psycho is much more concerned with the mental processes

and in conditions. The political science is concerned with the’ ext obedience of ‘these laws of a

group ‘or nation by the members of’ group or nation. The political laws may be many a times in

op - to the public opinion. In such conditions social psychology will light on the law-breaking

behaviour of the individuals. The pc science will merely refer that the laws are against public

opink will not try to answer these questions’: why the people do no them ? What are the bases

on which they are opposed by the p and similar other question. These questions will .be

answered by psychology.

9. Social Psychology, Radio Technology, Press and Films

     Today radio, film and press play important roles in inculcate social virtues ideals among

the people. Trough the Broad people are kept informed. They get news from whole of the world.

They get the information about the government's          achievements and failure. They, hear

different points of views and are guided in the nation of their opinion. The radio, in fact, serves

the purpose of bringing people together even though there is no face to face contact it is a

powerful force of bringing cohesion and integration in the society.

     As the radio is important in bringing the people together, so also are the press and the

films. Through the press, the public opinions helped to be formed. The people at the different

places read the newspapers and thus are guided by the opinions expressed in papers they have

read. Thus, they form a public opinion based the views expressed in the press.

     The films depict various types of social ‘living. In them the social of the people is shown.

The defects of society are pointedly brought the notice of the people and ‘public opinion is

formed against them example, films depicting the evil effect of dowry help in developing hatred
40

in the people against dowry system. Thus the films, press and help in the formation of public

opinions and are handy tools of propaganda of any sort. They are the media of social

intercourse in society and in fact they, are related to social psychology in that they are

convenient for making the society better in controlling the individual behaviour.

10.   Social Psychology, Television and other Electronic Media

      The electronic revolution of late twentieth century has thrown a very serious challenge to

the stability of various societies. Particular developing societies are finding it very difficult to

adhere to any particular value system or ideology. The advent of satellite telecasting and the

cable television has brought the good or the evil of various        culture of the world inside the

homes of a large number of people in all the countries of the world. As may be evident the good

points of various cultures projected on the television screens have a beneficial effect on the

emergence of a new cultural pattern based on inter-culture transmissions but the evils are also

influencing the young generation of various nations resulting in a degenerative social order of

them.

      The social psychology is concerned with the good-bad effects of across the nations. The

links between social psychology and ‘are very close. The social psychologists are conducting

investigations on the role of television and other electronic media in shaping the life style and

culture of people in different societies.

      The internet, the web site and the E-Mail etc. have brought the people of the world closer.

There is now the explosion of information. In minutes one can get such a bulk of information for

which years were being spent earlier. This glut of information is effecting the social life of the

people. The impact is clearly in two directions:

(1)   People are learning much about the politics economics and; psychology of other people

and are being influences by such learning in their individual or social life.

(2)   People are now glued to the television sets or computers for hours together leaving for

themselves very little time for social interactions.
41

      Social psychology is now concerned with a scientific study of the extent, direction and

consequences of the impact of electronic media on the social development of the people.

METHODS OF SOCIAL PSYCHOLOGY

      In the development of social psychology, the psychologists have employed various

methods from time to time. Some of them are now no more used. There are some others which

have been perfected in recent times. In this chapter our aim is to throw light on all the

important methods of social psychology.

INTROSPECTION

      Introspection is the oldest method for the collection of the data of social psychology. This

method is now no more considered as important as it was considered in the eighteenth century.

However, this method has not been totally discarded. In certain problems, the need of this

method of this method is still felt.

Introspection is Looking Within

      During introspection, one concentrates his ideals towards his own inner mental processes.

He then makes a report on his own present and past experiences.

      Introspection can be profitably in many situations dealing with social behavior. For

example, if an individual shows a particular type of attitude towards the people of a particular

group or class he may be asked to introspect and give a reply to the question: why does he

show such an attitude? Similarly, we can understand the psychology of fashion if we ask those

who invent fashion and those who follow them to introspect and to make a report as to what

prompts them to do so.

      Introspection is also of great help in verifying the results of observation. If one observes

that the individuals show more activity when they are in a group then when they are alone he

can ask the subjects who are more active in a group to introspect and to answer the question

that what factors motivate them to be more active.

      In experimental situation, introspection has its own place. After the performance of the

experiment the experimenter asks the subject to report what mental processes he has
42

     experienced during the experiment. The subject answers this question on the basis of

     introspection. Thus, we cannot avoid introspection in the field of social psychology. The rating

     scales and public opinion polls are based on introspection. In these techniques, the respondents

     are asked to describe their private views.

     Advantages of Introspection

          Through introspection we can study those mental processes of individuals which are

     peculiarly private to them and cannot be studied by any other method. For example, the

     individuals hopes, wishes, attitudes etc. can be studied only through introspections.

          Introspection is also of great use in supplementing the data collected by experimental

     observations. It helps in the verification of the observed hypotheses made on the basis of

     observations.

          The introspection is of great value when one who is introspecting gives his replies

     truthfully and whatever happens in his mind, reports correctly and without inhibitions.



     Limitations of Introspection

          Introspection also suffers from many limitations. We can put them as follows:

1.               Introspection reports are quite often inaccurate, if the respondent is careless or

     ignorant.


2.               In controversial situations introspection is not very valid. In such situations and

     also in complicated situations the introspectionist may not truthfully express his opinions and

     may allow his subjective bias to weigh on heavily upon his judgment of the present situation.


3.               From the primitives and young children who do not know language we cannot

     obtain the reports of introspection.


4.               Many a times the introspectionist’s consicious mind prompts him to distort the facts

     and give a wrong report of introspection. The introspectionist himself does not understand his
43

      unconscious wishes desires and motivations and thus gives a report which he himself feels to be

      true but in fact which does not tell clearly of his actual mental conditions.


      SCIENTIFIC METHOD

           In second chapter we have explained that the nature of social psychology is scientific. It is

      scientific because in its study the scientific methods are used.

      Characteristics of the Scientific Method

           The following are the characteristics of scientific method:

(1)               The scientific method is based on determinism. It means that science assumes that

      the nature is systematic and follow certain laws. The events are the result of certain causes.

      They do not occur randomly without any reason.


(2)               The scientific method follow empirical approach. It means that scientific method

      involves the collection of data by following well defined techniques so that hypotheses are

      accepted or rejected.


(3)               In scientific method the operational definitions of those concepts are given which

      are under study. These definitions are given in such a manner that the processes or the

      techniques which are to be employed for investigation become explicit. For example, if we are

      to study class discipline then we will define discipline in such a manner that the record or data

      regarding class discipline can be easily obtained. We may define class discipline as “Obedience

      to the teacher”. We can now enumerate the times the students obey the teacher and this type

      of measurement will lead us to draw conclusions regarding class discipline.


(4)               The scientific method is objective. It means that a number of observers or

      experimenters reach to similar conclusions. The results or conclusions are not based on the

      subjective opinion of any one observer.


      Goals of Scientific Research

           Five goals of scientific research can be identified. We are mentioning them in hierarchical

      order as follows:
44

1.                Description:- It is the first stage of scientific method at which the information

     regarding facts is obtained and classified.


2.                Discovery of Relationship:- At this stage the relationship between social situations

     and human behavior are discovered. For example the relationship between teacher and taught

     in the classroom become the subject of inquiry.


3.                Explanation or Understanding:- The scientists establish principles regarding

     relationships. When these principle lead to the truthfulness of hypotheses then we are able to

     find out the causes of those relationships. For example, when we hypothesize that caste

     disparities lead to atrocities on Harijans then we test this hypothesis by studying the caste

     discriminations.


4.                Prediction of Events:- The scientific prediction can be of two types Empirical and

     Rational. Empirical predictions are based on established relationships. For example, our

     experience is that most of the members of minority community vote for the Congress then we

     can predict that in future elections the Congress will get the majority of minorities’ votes.


     The rational predictions are at a higher level. In this prediction causal theory is taken as the

     basis of prediction. For example, we may find that the minorities are so far voting for the

     Congress because this party is more concerned with their welfare hence we may predict that

     because the minorities consider Congress party as that party which is concerned with their

     welfare, therefore, minorities will vote for it in any future election.

5.                Control or influence over Events:- An important goal of science is control. The man

     reached the moon by controlling the fuel for Rocket Engines. In social psychology also the

     control over the behavior of the individual can be obtained. For example, by applying

     propaganda in the controlled manner we can bring changes in the attitudes of people.




     THE OBSERVATION METHOD
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Social psychology introduction

  • 1. 1 HISTORICAL BACKGROUND OF SOCIAL PSYCHOLOGY Man always seeks company. He is gregarious by nature. He always likes to be with the other people. He mixes with different individuals and influence them with his own nature, outlook, views and opinions and is himself influenced by their ideas and behaviour. Every man tries for social approval. He behaves in such a way that the others may respect his individuality and consider him as someone who counts. The man's social ‘nature is the foundation of social psychology. His interaction with other people and with other groups, his wish for social approval, his attitude towards social groups, his quarrels with his neighbours, his fights with his enemy, etc., etc., are all the subject-matter of social psychology. In fact we can say that social psychology makes a study of man in his interaction with the society. Social psychology is considered to be very modern. It will not be wrong to say that it is ultra modern. It is a creature of the mid-twentieth century. But there is no doubt in it that much earlier than that period in which social psychology took the form of a science, the political philosophers were seeking an answer to the questions pertaining to the social nature of men. In fact, we can say that the roots of social psychology are quite ancient while its development in the present form is modern. Plato and Aristotle are the philosophers, who can be put, as social theorists. Some other names of the important psychologists and philosophers, who have contributed towards the development of social theory are these Hartley, Steinthal and Lazarus, Tarde, Ross and Mcdougall. In the following paragraphs we will endeavour to throw some light on the development of social psychology from the historical angle. HISTORICAL RETROSPECT The development of social psychology is akin to the historical development of other sciences. Whatever phases occur in the development of a particular science similar phases have occurred in the development of social psychology. The first phase or the earliest phase in the development of a science is the arm-chair phase. In this phase, the physical equipment is absent: The thinker sits on an arm-chair and puts forward his theories regarding that particular
  • 2. 2 science. As a matter of fact, this phase is never given up in the development of social psychology this phase is clearly marked. After the first phase comes the second phase at which the observations are made, the data is recorded and the theories which have been propounded at the first phase are tested. The social psychology entered this phase even earlier than twentieth century. For example there were tarried some early investigations with the man of genius to determine his origin and his social function. In this connection Galton’s name is prominent, who published in 1869 a book Hereditary Genius. Besides Galton we can name Starbuch -who wrote ‘Psychology of Religion in 1898, Lombrose who wrote Criminal Man- in 1889 and Myers, McDougall and Rivers. In the third stage of the development of a science, laboratories are set up and research institutes are founded. New research operations are conducted on a larger scale and are continuous. In the field of social psychology, the earliest research programmes in social behavior were carried on by those institutions whose primary interest was outside the social psychology. For example, the child research institutes conducted quite a good number of investigations in. the field of social development in childhood. SOCIAL PSYCHOLOGY—IN ANCIENT AND MODERN TIMES From Plato to Comte the theories concerned with the social nature of the man were based on the theories of state. We may say that early social psychology was largely a branch of political philosophy. Views of Greek Thinkers Plato and Aristotle were the first among the Western thinkers, who gave some very interesting ideas regarding the social nature of man Plato in his book “The Republic” wrote that the need of states is felt because the individual himself is not self-sufficient. He needs the help of many other individuals. The State which emerges out with the help of different individuals is based on the predominance of certain social sentiments. The social groups are formed because man feels a need for them. We may put Plato’s views as’, of the “utilitarian” or “ social contract” type.
  • 3. 3 Aristotle’s views are different from Plato’s views. Aristotle consider that the will to mix up or gregarious motive is something instinctive. He considers that man by nature is a “political animal”. He feels that it is the basis of our inborn nature that we adhere to positive affiliations and collective way of living. Influence of Thinkers of Seventeenth Century After viewing the developments of social Psychology in the ancient times we come down to the seventeenth century in seventeenth century, we can name Male-Branche as an exponent of social psychology. He indirectly mentioned in his writing the two tendencies of suggestibility and imitation and about out the shared norms of thinking. Hobbes in his book Leviathan in 1651, tried to give a theory regarding the origin of the Society. Similarly John Locke in Government made an effort to give a theory regarding the origin of society. Thomas Moore in his book Utopia referred to the importance of the socialization of the individuals His emphasis was on the group value of sympathy. Development of Social Psychology in 18th & 19th Centuries In the eighteenth and nineteenth Centur1es we can name David Hume, Bain Hegel Comte and Mai as the exponents of social psychology Comte gave the famous “Law of three stages “. ‘He said that a science emerges gradually from the theological through the metaphysical into the Positive stages of development. In 1839 Comte Concluded that sociology must be regarded as a new Positive Science. Comte had put forward a very important question, “How can the individual be at once cause and consequence of society?” The individual is a product of the society yet the society is created by him. Man is not merely a biological organism but has something more than this He is social being and moral agent who needs a special science to explore and give interpretations to his nature. On the basis of these views, we may put Comte as one of the founders of social Psychology. But social psychology took the form of distinct science after Darwin's theory of evolution has been propagated. In 1860 a journal, “Folk Psychology", was started by Steinthal and Lazarus." This Journal was devoted to the study of the psychological characteristics of different
  • 4. 4 racial groups. Tarde in 1890 in his book “Laws of imitation” laid much stress on the influence of the social environment on the individual life. Le Bon in 1892 made an effort to explain crowd behaviour. J. N. Baldwin in 1897 propagated the concepts of imitation, intervention and social aspects of personality Charles Cooley made a study of the Primary groups like the family and community and stressed their importance in the moral and social development of the individual. SOCIAL PSYCHOLOGY IN THE TWENTIETH CENTURY The Year I908 is notable. In that year E. A. ROSS gave a very convincing explanation of the behaviour of crowd strikers and revolutionary mobs. He also paid attention to the similarities which are found among groups in respect of religious behaviour and cultural elements arid language patterns. In the same year McDougall gave his theory of social behaviour. In this theory he gave an explanation of social behaviour on the basis of instincts and emotions He considered that in social interaction, the instincts and emotions are dynamic determinants. McDougall emphasized that one must study the impulses and emotions which sustain the mental and bodily activity of the individual and regulate his conduct. He considered them as “the springs of human action’. McDougall was of the opinion that man’s mind is the product of molding influences which are exerted upon the social environment. After McDougall there was rapid development in the field of. Social psychology. There were many who were in favor of McDougall’s view regarding the instincts and emotions. But his opposition also began to grow and social psychology began to take a new turn. Social psychology has now progressed towards experimental side. Many experiments in the field of social psychology are being conducted in U. K., U. S. A. and other advanced countries. These experiments are being conducted in many directions. The fields, in which much experimentation is being carried on are pertaining to the public opinion research, market research and survey sample interviewing.
  • 5. 5 Special groups of techniques Psychodrama, Sociodrama and Sociometry are being employed. The American Sociometric Society was founded in 1945. The research centres for group dynamics were also founded in 1945 by Kurt Lewin. By the middle of twentieth century experiment social psychology had gained much ground. Lewin, Lippit and. White were the persons who introduced the conception of social climates or group atmosphere. Following their historic experiments regarding the various types of leaderships, which approximated authoritarian, democratic and laissez- faire, social atmosphere in the experimental groups, the experiments in the group dynamics, group structure, group decision and group cohesion, had begun to be conducted on a large scale. We may say that the historical development of social psychology was based on the two directional approaches of psychological and sociological interest. According to Newcomb: The history of social psychology may be likened to the digging of a tunnel. Sociologists did the first digging, starting from their own side of the mountain. Their information as to what lay on the psychological side of the mountain was necessarily limited and was mainly applied by way of speculation and analogy. The psychologists, who started burrowing somewhat later, had a vague sense of direction, but no map of the terrain where they needed to emerge. These two tunnels have been building for more than a half century now, and they are still, nowhere near meeting. They are not even going toward each other. The two teams of engineers scarcely bother to read each other’s maps, though they have free access to them." It is to be remembered that the development of social psychology was to understand the social behaviour. The social behaviour was studied in three stages. We will now describe these stages. THREE STAGES IN THE STUDY OF SOCIAL BEHAVIOUR From the historical perspective we can describe the study of social behaviour in three stages. Each stage prompted the ‘next stage and incorporated new knowledge in it. Today all the three stages are actively involved in studying social behaviour.
  • 6. 6 The oldest stage of the study of social behaviour is that of social philosophy. At this stage emphasis was laid on hypotheses and discussions because there was no attempt to obtain valid information in’ a systematic manner. On the basis of authority r rationality the ‘conclusions were drawn. This stage is still active in the study of modern, human behaviour through the’ drawing of conclusions on the basis of reasoning rather than on’ experimentation. The second stage commenced since Nineteenth century. This is the stage of social empiricism. This stage points towards the comprehensive study of human qualities and the state of the human society. At this stage a systematic collection of data is encouraged. Thus this stage advanced from the stage of discussion. Yet it continued to apply reasoning to social problems. One illustration of this stage we can find in opinion poll. When we estimate that how many individuals would vote in which direction in a given sample then we are at this stage. But at this stage we do not try to find out why do individuals vote in a particular manner. Social empiricism led to the third stage which we may call as the stage of Social Analysis. This is the development of twentieth century and is very significant in the study of contemporary social psychology. At this stage the relationships are studied more deeply and the social principles, are examined and established. The social analysis is directed towards causation. The data is collected systematically and the causes are drawn from it. The main characteristic of this stage is that it goes beyond the description stage to find out the relationships among variables. For this experimentations are also done. For example, at this stage we do not confine ourselves to the study of how the students behave while facing a strict teacher but also investigate why do
  • 7. 7 they behave in this particular manner. For seeking the answer to the question “why” we experiment by producing an environment of strictness. In the modern times investigations are carried on at all the three stages and also often in one investigation all the three stages are more or less involved. SIX DECADES OF GROWTH OF SOCIAL PSYCHOLOGY (1940’s, 50’s, 60’s, 70’s, 80’s and 90’s) The Second World War (1939 to 1944) especially attracted the attention of investigators towards social psychology. The social psychologists in the Forties made special studies of the psychology of Prejudices, Propaganda, Rumours etc. The tyranny of the Nazis in Germany was the main reason for developing interest in these and similar topics. The social psychologists wanted to understand those characteristics of personality which make individuals vulnerable to the acceptance of fascist viewpoint or similar other political views. In the fifties the scope of investigations of social psychologists became more broad based. Now the group behaviour became: the important subject of study. Another direction which the investigations took was towards finding out the relationship of various personality qualities (like achievement or need for social approval) with the social behaviour. Perhaps the most significant contribution of this decade was the theory of Cognitive Dissonance propogated by Festinger. Festinger emphaized that basically human beings do not like dissonance and wherever or whenever dissonance occur they try to reduce it. In the sixties there were more refinements in investigations in social psychology. The researches were carried on cognitive dissonance with more sophistication but besides these, studies in many other areas also began to be undertaken. The number of such areas is so vast that we can not describe all of them in this brief historical survey. Still we can mention some of those topics which were studied more deeply. These were Aggression and Violence, Attraction and Love, Altruism and Helping, Social Exchange Imitation and Modelling, Group Decision Making, Person Perception etc. We may emphasize herein that the area of investigation of social
  • 8. 8 psychologists became so vast that all the possible aspects of social behaviour which could be thought of were included in its scope. The pace of researches in the area of social psychology continued to be very rapid in the decade of seventies In this decade there was increase in the number of researches and the topics of -researches Better scientific approaches began to be employed in the investigations and the results of the studies started having wider applications There was all round refinement in the investigations now. The researches were conducted about the impact of heat, noise; crowd, mob etc. on the social behaviour. This was one area of research of this decade. A second important area in which much research work was done in .the seventies was ‘Attribution”. The social Psychologists studied the process through which the motivations wishes, desires and characteristics of the other persons are known This area is still the most significant research area in which investigations are continuing in the nineties. The third area in which the researches in the seventies were conducted was that of non- verbal communication. In nineties this s also a significant field of research in which social Psychologists are involved The fourth area of investigations in seventies was the area of sexual behaviour. The women studies were also began to be seriously undertaken in ‘the seventies’ which continued to gain attention in next two decades of eighties and nineties. The emphasis in the decade, of seventies was on such investigations which have relevance to the society and social life. Many intricate social problems began to be investigated in this decade. In the 80’s the social psychologists were studying the social phenomena in the controlled environment in the laboratories. But field studies were also given equal importance. In these studies the social behaviour was investigated in the actual situation in which it occurred. For example, in the actual school situation in which different type of teachers were serving the impact of teacher behaviour on the discipline of the students or on the school climate was studied.
  • 9. 9 The teacher or the worker burn out in the school or industrial situation have also been investigated in the 80’s and in the 90’s. The teacher bum out refers to the tiredness, exhaustion, boredom or a stressed existence of the teacher which impedes his normal function of teaching. . In the 90s the development of social psychology is taking place at a rapid pace. The cultural influences of mental life of the individuals is one such significant area in which researches from 50’s onwards are seriously being undertaken. Leadership behaviour which was studied in the early stages of the development of social psychology is still engaging the attention of investigators who are now using much more sophisticated tools in such studies. The space research has also involved the impact of loneliness on individual behaviour. The social dimensions of life in space are being investigated. Studies on terrorism, internal or external, have been undertake by many social psychologists in the 80’s and 90’s. In short at the threshold of twenty first century the researchers in social psychology are taking interest in all those activities, processes and happenings which are altering the pace of social life and are influencing the social behaviour of the individuals. PRESENT POSITION OF SOCIAL PSYCHOLOGY We have described the directions in which the researches in social psychology are taking place in the nineties. Earlier in this chapter we have traced the development of social psychology since the time of its earliest exponents. Now let us focus our attention on the present position of social psychology. We have already mentioned that the significance of social psychology was greatly enhanced after the Second World War. The main reasons for this were the miseries caused by the war and the killing of lakhs of people. The miseries of war and the plight of the orphans and widows led the scholars towards the understanding of the causes of wars and the steps for preventing them. They started investigating the social phenomena like Propaganda, Rumour, Prejudice, International Relations, Mass Communication etc. Many studies were also conducted
  • 10. 10 on Aggression and Violence. The answer to the question "Is aggression hereditary” was explored by the researchers. Some prominent social psychologists who contributed significantly in the development of social psychology are as follows: William White : He on the basis’ of his studies on children explained the process of social interaction among them. Theodore Newcomb : He studied the influence of Reference Group. Asch : In 1951-52 studied the phenomenon of social conformity. Sheriff and his associates conducted many studies on competition, cooperation etc. Adorno and his associates investigated those personality traits which were responsible for the acceptance of a political viewpoint without critically examining it. Besides the above the work of Aronson, Bales, Berkowitz, Fiedler, Hovland, Milgram, Raven, Festinger etc. also led to the growth of social psychology. In this last decade of the twentieth century social psychology is showing tremendous growth. Now it is being universally recognized that the society exerts very deep influence on the human behaviour. To save the human beings from conflict or tension producing situations it is necessary to understand the sociological tendencies of the man and the manner in which they develop and influence the human behaviour. The psychologists are busy in developing such an understanding. The investigations are now being conducted in the following directions 1. The influence of crowd, noise, temperature, pollution etc. on the human behaviour. The investigations are interested in finding out the influence, of various elements in the environment on the social behaviour pattern of the human beings. 2. Various aspects of Mass Communication’ such as the influence of TV programmes on cultural development, the influence of information technology on social and individual life patterns etc.
  • 11. 11 3. The various dimensions of sexual behaviour, sexual deviations and the -social life of sexually deviants; relationship between crime and sexology; impotency and frigidity in social context; attitudes towards birth control of different communities and religious groups. 4. Aggression, violence, altruism, segregation, social injustice. political corruption etc. 5. Social behaviour in space and space age. 6. Cross cultural studies. 7. In Indian situation there are many social problems about which investigations are either being carried on or are being planned or there is simple awareness of these problems without any concrete attempt towards- investigating them. Some of the existing problems are: (i) Religious Fundamentalism. (ii) Casteism and the behaviour towards socially deprived. (iii) Cruelty towards women, status and position of women, dowry etc (iv) Family disharmony, marital problems, divorce, abortion and their sociological implications. (v) Obstacles in the development of democratic outlook. (vi) Corruption, socio-psychological aspects of political corruption and nexus between politician, criminal and police. (vii) Role of bureaucracy in present social and political environment. (viii) Population and birth control. (ix) Problems of working women. (x) Unemployment and its influence on social life. (xi) National and industrial tensions. (xii) Community life in slum and congested areas of towns. (xiii) Problems of youth. (xiv) Typical problems of old age and rehabilitation of the old. (xv) Impact of violence and aggression on public life. (xvi) Crime and criminal behaviour.
  • 12. 12 DEFINITION, NATURE, PROBLEMS AND SCOPE OF SOCIAL PSYCHOLOGY Social psychology is one of the most important branches of human knowledge. No doubt, it is a new study but its real merit lies in its scope of tackling the multifarious problems with which the individuals are confronted in their interaction with the society. Society, today, has become quite complex From the simple group in which individuals were living on the basis of some natural urges it has assumed very complex shape Today there are large number of groups interacting with one another. There are various types of societies. There are various types of social groupings like clubs associations and institutions. An individual can be a member of more than one group of many societies, of many clubs and institutions or many associations. This complexity of an individual’s membership to various forms of social groupings have raised many typical problems for the individual himself and for the social groupings of which he becomes a member. To understand the man’s conduct in his interaction with the various forms of groupings it is essential that we study social, psychology. DEFINITION AND NATURE OF SOCIAL PSYCHOLOGY Kimball Young says. “Social Psychology is the study of persons in their interactions with one another and with reference to the effects of this interplay upon the individual’s thoughts, feelings, emotions and habits.’ According to this definition social psychology deals with the individuals interrelations with one another and it also studies the effects of individual interactions with one another upon their own thoughts, feelings, emotions and habits. Thus we can say that this definition seeks the roots of social psychology, mainly in Sociology and Psychology. It must however, be remembered that in the development of this psychology, history, political science, economics and philosophy have contributed much. These branches of knowledge have also thrown much light on the interactions of men with one another.
  • 13. 13 Krech and Crutchfield in their book “Social’ Psychology” define Social Psychology as “The science of behaviour of the individual in society.” According to’ this definition social psychology is put as a science. It is considered as a science of behaviour of the individual in society. Krech and Crutchfield consider that social psychology is the only science of society which is concerned with “Every aspect of the individual’s behavior in society.” Thus, in this definition whole individual in his total behaviour with the society is the subject-matter of the study. F. H. Allport in his book, “Social Psychology” defines it as “Social Psychology is the study of behaviour of individuals in their relations to other individuals and in social situation.” In the definition Allport has dealt with the study of behaviour of the individual in two-fold ways. He has emphasised the relationship of individual with one another and also the individuals behaviour in social situation. This definition deals not only with the behaviour of the individuals but with their attitudes also. We can quote another definition by Klineberg who says that, “Social Psychology is the scientific study of behaviour of the individuals as related to other individuals.” In this definition scientific study of individual’s behaviour in interaction with other individuals is emphasised. Another definition of Social Psychology is, “Social Psychology is the study of the way in which individuals are affected by social situation.” (Stephen Worchel and Ted Cooper) Fisher in 1982 defined Social Psychology, “As the scientific study of how the behaviour of an individual is influenced by and in turn influences the others in the social environment." Sherif and Sherif consider that, “Social Psychology is the scientific study of the experience and behaviour of individual in relation to social stimulus situations." Myers has defined Social Psychology as “The scientific study of how people think about, influence and relate to one another.” Feldman says that; “Social Psychology is the discipline that examines how a person’s thoughts, feelings and actions are affected by others. “ In all the above definitions, the study of the interaction of the individual with society has been emphasised. Thus, all the above definitions point out that social psychology should be
  • 14. 14 defined as a science which is to study the psychology of the individual man, when he is confronted with a social situation. Individual behaviour, when he will interact with the other individuals will always be dependent on his own nature. But the social surroundings, social setting and social situations will also be responsible to a great extent for his behaviour. Thus, to understand what type of behaviour the individual will depict in social situations, the study of individual psychology and sociology is essential. Hence any definition of social –must include both the psychological and sociological aspects of the individual’s behavior. Thus, it can be said that Social Psychology is scientific study of the behaviour of an individual when he comes in contact with the other individuals or interacts with any social group or groups or is confronted with some social situation in which he participates consciously or unconsciously. NATURE OF SOCIAL PSYCHOLOGY Social Psychology in its nature is scientific. This is because it employs scientific techniques in enhancing its knowledge. As in sciences it makes systematic observations and through direct experimentations it studies social problems. It is true that in the study of this subject it does not use the similar type of tools as are used in scientific subjects like physics or chemistry. But the general techniques used in the study of Social Psychology are similar to those used in other sciences. (* Detailed description of the scientific nature of Social Psychology given later.) CONCEPT OF SOCIAL INTERACTION As explained above social psychology is a scientific study of an individual's experiences and behaviour which occur in relationship with social stimulus situations. It describes the relationship of the individual with the social environment. When we define social psychology as the- study of the behaviour of an individual in relation to the behavior of other individual then we are paying attention to the process of social interaction. The second person or other individuals provide social stimulus. Hence the concept of social interaction depends on the mutual influence of one person on another person or persons.
  • 15. 15 In a group there develop interpersonal relationships among the members of the group. Every individual influences the others behaviour and thinking. For example in a family a husband influences his wife and his wife influences him. The child influences parents and is himself being influenced by them. Thus in a social group the people exert mutual influences and this process is known as the process of social interaction. . Young defines social interaction as follows: “Broadly defined interaction refers to the fact that the response gesture words, or gross bodily movements of one individual is the stimulus of another, who in turn, responds to the first”. We may explain it in a simple manner as follows: S1—R1(S2) R1 (S2) – R2 (S2) whereas S1 is the stimulus of first individual R1 is the response of the first individual S2 is the stimulus of the second individual R2 is the response of the second individual which becomes the stimulus to the first individual Thus R1 represents the stimulus S2 & R2 to stimulus S1. We can further clarify the implications of the above definition by an example. Let us take “the example of a social interaction between a child and his mother. The child is hungry. The hunger is the stimulus (S1) of the first person. The child asks the mother, “Mother give me food.” This is the response of the first person (R1). The mother replies, “ Food is not ready.” This is her response (R2). The stimulus for mother’s response was R1. In the above schematic diagram it is shown as R1(S2). The child after getting the mother’s response that food is not ready asks, “Why is food not ready.” This is shown as R2 (S1). This is in response to mother. Thus mother’s response becomes the stimulus to the child. A simple definition of Social Interaction is given by Dawson & Gettys -
  • 16. 16 “Social Interaction is a process whereby man interperietrates the minds of each other.” According to this definition the social interaction is a mental process which establish mental relationships among different persons. In social interactions the members of a group influence each other. TYPES OF SOCIAL INTERACTION Three types of social interactions can be described - (1) Person to Person (2) Person to Group (3) Group to Group (1) Person to Person - In this type of interaction only a few persons are involved. When the relationships are established between a person and one or two other persons it is person to person interaction. A mother's relationship with her son or a husband's relationship with his wife are the examples of person to person interaction. We may say that in person to person social interaction inter personal relationship is established. Such interactions are very common in our everyday life. 2. Person to Group - When an individual comes in contact with a group and interacts with it the person to group type of social interaction takes place. These type of interactions occur when the individual gets stimulus from the group and he responds to it. An individual establishes relationships with his family, neighbourhood, community, caste and religion. These relationships form the foundation of his personality. The family, neighbourhood and community etc. are mostly responsible for the development of his personality. 3. Group to Group- In group to group interactions Kuppuswami says. “Individual identifies himself with a group and reacts to another group as a whole.” The examples of this type of interactions are those that occur between the residents of two villages or the relationships between different caste groups in the same village or the relationships between the resident of two nations. The social psychology studies all the three
  • 17. 17 types of interactions but it must be remembered that the individual is the unit of analysis in social interaction. LEVELS OF SOCIAL BEHAVIOUR In 1924 Floyd Allport defined Social Psychology "as the scientific study of the experience and behaviour of individuals in relation to other individual, group and culture." In this definition the three’ levels of social interactions are described 1aking the individual as the central figure. (i) Person with other persons. . (ii) Person, with collectivity which is like a, group. (iii) Person with the consequences of the behaviour of other individuals (with culture). (1) Person with other Persons—The broad ‘field of human behaviour is the social interaction of one person with another person. The social interactions take place in the presence Of more ‘than one person.. The individuals perceive each other, are mutually attracted and influence each other. This level of behaviour is visible in the case of Interpersonal, perception friendship, social power social reinforcement etc. (ii) Person with Collectivity—The second important level of human social behaviour is the relationship of the individual with collectivity or group. The individual establishes his own states in the group and plays a definite role. His behaviour may be influenced by the group He may interact with those groups whose member he is as well a with those groups whose membership he does not’ hold. (iii) Person with Culture—The third important level of human behaviour is the mutual exchange of ideas between one individual and many of the products of behaviour of the groups. These products appear in the form of culture of the society. In one respect the culture may be considered as a residue of human behaviour. In culture there are included such material objects as arms, instruments, arte-facts etc. which are known as material culture and also such
  • 18. 18 abstract objects as traditions, customs, laws, values etc. which are known as non-material culture. If we consider these three levels of human behaviour in a unified form then we can say that there is hardly any situation which can be described as unsocial. PROBLEMS OF SOCIAL PSYCHOLOGY The definitions of social psychology clearly, show that it is a science which has quite a wide scope. It deals with the individuals and also deals with the society. The problems with which individual is confronted when he comes in contact with the other individuals or with the ‘social situations’ form the subject-matter of social psychology. Below we are dealing with the problems of social psychology. 1 Study of Socialisation The child as soon as he comes to this world finds himself in a social situation He is born to a woman and is fathered by a man both of whom- take care of him as soon as he sees the light of the first day. As he begins to grow, the, other individuals come in his contact and the process of his socialisation extends from his parents to others: How this socialisation takes place is one of the most important problems of social psychology. It may however, be remembered that the child at birth is not like a clean slate. He is born with certain native endowments: He comes to this world with some abilities, capacities, aptitudes, urges and impulses. These native endowments play an important role in the process of his socialization. This means that the child is governed to quite an appreciable extent by his own individual endowment in his behaviour with the other individuals. Thus, to understand the process of his socialization the understanding of his nature is a1so essential. Hence, second problem of Social Psychology is with respect to the individual’s nature and process of socialization. Under these two main problems; there are many subsidiary problems which we may now consider. 2. Study of Innate Tendencies
  • 19. 19 The social psychologist has to make a study of the endowment with which a child is born into this world. He will also have to make a study of the problems relating to the modification of the individuals inborn traits under the effect of environment. He will have to tackle the problem of individuals becoming easily suggestible. The imitation sympathy, emotion etc. affect differently the different individuals and how do they do so are the other problems which will need his attention. 3. Study of Social Interaction In whatever way the individual acts, his behaviour is bound to affect the other individuals. The child is affected by the behaviour of his parents and other family members and they also in turn are affected by his behaviour. How this interaction of one individual with the other takes place and what forces govern it, are the other problems of social psychology. The individual will behave differently with the different individuals and with different social groups. Why are different behavioural responses shown by different individuals in similar social settings are also the problems of social psychology. 4. Study of Group Behaviour There are various types of social groups. Each social group entails different types of behavioural responses from individuals. To a great extent, the individual’s behaviour will be different in different social groups. For example, you will behave differently when you are in a crowd from that when you are in the company of your family members. Thus, the problems dealing with the various types of groups are also important for a social psychologist. 5. Study of Social Heritage As the individual inherits certain abilities and capacities. certain impulses and emotions and certain physical and mental characteristics. so also the group or the society inherits certain customs and traditions certain ideals and practices and certain institutions and moral norms. The social inheritance is very important for the integration in society. The society is made stable as its social inheritance becomes richer. The social inheritance affects the individuals who are the members of that particular society. Individuals’ behaviours in social situations are very
  • 20. 20 greatly governed by the social heritage of the society. The individuals are bound by the moral laws of the society. They are motivated for action for up keeping the traditions of the society. Their behaviour in society is very much governed by its social customs. Hence, a social psychologist has also to study the various aspects of social heritage. He has to deal with the problems concerning the formation of the traditions, customs, social norms social ideals and moral conduct etc. The study of these aspects of the social heritage will help him in tackling the problems relating to the individuals’ behaviours in the society. The study of social heredity, therefore, comes within the scope of social psychology. 6. Study of Influence of Culture on Personality The social situations affect the personality of the individuals. As a matter of fact the personality of an individual develops in keeping with the social surroundings around him. The social groups affect the personality of the individual in one way or the other. Through the interaction of the individual with society, his personality begins to grow in a definite direction. How the personality grows in different social surrounding is one of the very important problems of social psychology. .Thus, the study of personality as moulded by social cultural factors in the individuals’ environment come under the scope of social psychology. 7 Study of Social Change The society is never static. It is dynamic. It is always changing. The social changes are brought about by the individuals, and when are introduced in any society they affect the personalities of all the members of the society. For example, in Indian society the untouchables were looked down upon. But through the efforts of great reformers like Mahatma Gandhi, the untouchables were given a better social status. A social change was brought about in the Hindu society and this change began to influence a number of members of this society. The untouchables began to command self-respect and the Hindus began to consider them as human beings who were to be given a status equal to all others. However, it must be remembered that the process of such type of social change is not very smooth. At each stage of the change there occur conflicts and it requires great courage on the part of those who initiate the social reforms
  • 21. 21 in the socirty. How does the social changes take place ? What type of conflicts in the members of the society these changes initiate? How the personalities of the individuals comprising the society are being affected by the social changes or social reforms ? These are some other problems which need a careful study by a social psychologist. Hence, we may also include the study of social change and the effect of cultural pattern, on the personalities of the members of a society within the scope of social psychology. 8. Experimental Study of Behaviour Problems in Social Situations The social psychology in not only theoretical. Its greater use lies in its application to the practical problems concerning the behaviour of the individuals in the social situations. The problems concerning the leading of the best possible life in the society by its members are the typical problems of social psychology. We want to have better society and better individual. We want that the people may live in harmony with each other. We want that the people may lead a healthy moral life. How these things can be achieved, depends upon the study of the theoretical and practical aspects of social psychology. A social psychologist will have to study the basis of different attitudes of different individuals towards the same ideals or principles or things He will have to make a scientific study of group differences, prejudices and attitude. 9. Study of Social Tension The task of the social psychologist is to help in reducing the tensions among the people of the different countries arid different races. He will have to understand the psychology of war and peace For this purpose. Besides this he will have to find out how the public opinion is formed, what role propaganda plays in its formation and how the opinions govern the social life of the people. Hence, in the scope of social psychology we can include the study of attitudes, prejudices, public opinions, propaganda and psychology of war and peace. In brief, we may put the following problems under the scope of social psychology: 1. The problems of socialisation.
  • 22. 22 2. The problems concerning the social heritage as it influences the behaviour of individuals in social situations. 3. The problems concerning the social interaction which influence the individual’s behaviour in social situations. 4. The problems relating to the group behaviour. 5. The problems related to social heritage. . The problems relating to the impact of culture upon personality. 7. The problems relating to the social change. . The problems relating to putting of .the theoretical knowledge of social psychology into practical use so that better social living may be organised. 9. The problems related to social tensions. SCOPE OF SOCIAL PSYCHOLOGY Taking into consideration the above mentioned problem of social psychology we may consider the following topics under the scope of social psychology. 1 Socialisation of the Child—The study of the process of socialisation is an important topic of social psychology. 2 Social Motivation—What do we mean by social motivation? What are its influences on individual behaviour? These are some of the problems which are included in the scope of social psychology? 3. Attitudes and their Measurement—In the study of social psychology the attitudes—their definition socia1-attitudes the development and measurement of attitudes are included. 4 Social Interaction— To understand social behaviour it s essential to understand the nature of social interactions It is because of its importance that social interactions fall under the scope of social psychology. 5 Social Perception—Our perceptions are influenced by the perceptions of others. How and why we are influenced by the other's perceptions? To understand these and similar
  • 23. 23 problems the study of social perceptions is made Along with social perception we also study person perception. 6 Social Learning—The learning of an individual is very greatly influenced by social environment Some of the learning takes place on the basis of individuals capabilities and much of it takes place because of the association of the individual with the society. 7. Culture and Personality—Every society has its own culture. It influences the members of the society. The study of these influences provide us much information about’ the developmental process of the individual. 8 Language and Communication—In the scope of social psychology the topic of language and communication is also included. We are in contact with others through language. The language helps us in communication of our thoughts. But communication can also be non- verbal. Our facial expressions, eye contacts, movements of hands and feet convey many of our messages to the others. Hence the problems of language and communication need careful and deep study. 9. Group Structure, Group Morale, Group Decision and Leadership—The understanding of the formation of groups and the influence of groups on individual behaviour is essential’ for finding the solutions of social problems. Hence the topics like group structure etc. come under the scope of social psychology. 10. Public Opinion, Propaganda & Rumour—The formation of public opinion, the influence of propaganda on individual and social behaviour and the psychological aspects of rumour are all very important topics of social psychology. 11. Social Change—In every society there is social change do we mean by social change? When does it take place? What are the factors and dimensions of social change? Why do some societies strongly resist any reforms or progressive outlook ? These are unique problems on which social psychologist conduct many of their investigations. 12. Prejudices, Stereotypes and Social Tensions
  • 24. 24 In every society there are some disruptive elements. These create social tension. Some such elements are prejudices and stereotypes. The study of these elements or factors lead us towards an understanding of disruptions in the society and the social tensions. 13 Altruism, Aggressiveness, Cooperation and Competition—Altruism means helping an individual without any hope for reciprocity. Aggressiveness refers to that behavior which harms or injures the others. Cooperation is working together by two or more individuals. In competitive behaviour the individuals try to push ahead of others. These four are social behaviours which have their own specificity and are adopted in special situations. The social psychologist want to understand the various aspects of such behaviours so that they can know the importance of these in social behaviour. 14. International Tensions and Industrial Conflicts— Modern social psychologists are conducting investigations for finding the cause of social tensions. They are concerned with the problems of war and peace terrorism at national and international levels and the industrial disputes and disharmony in labour-management relationships. All these are being studied so that there may be refinement in social life patterns. 15. Applications of Social Psychology in Education Business, Military, National Affairs etc.—The knowledge of social psychology is now being widely used in various activities. Its application in Education, Business etc. have benefitted both itself and those branches of knowledge or the social activities which make use of its knowledge. Hence now under the scope of social psychology are included its application in various fields. IMPORTANCE OF SOCIAL PSYCHOLOGY Social psychology is an important study. It is important because of the following reasons : 1. Social Psychology touches one of the most fundamental aspect of human living. We know that man seeks the company of others. He has a desire to live a life of ease in association with
  • 25. 25 other individuals. Social psychology tells him the ways which may help him to lead a useful and healthy life in the society. 2. The better integrated a society is the less chances of conflicts will be there. The social psychology points out the ways for the integration in society. It makes a study of different types of groups. It emphasises that those groups have a better chance of survival which have a better organisation. Thus, for the stability in the society and for avoiding conflicts among the various members of the society, the study of social psychology is important. 3. There are certain individuals in the society who indulge in anti-social behaviour. Social psychology makes a study of such individuals and enlists the reasons for their anti-social behaviour. This knowledge helps us in dealing effectively with anti-social elements in the society. Thus, to rid the society of anti-social elements, the study of social psychology is important. 4. The social psychology also makes a study of the individuals innate endowments. It also studies the effect of culture on the personalities of the individuals. Both of these knowledge help us in organising better social situation in which the personality of all the members of the society will grow in right directions. 5. The importance of social psychology in the present times is very great. To avoid war and to obtain peace, we have to understand the basis of racial prejudices, the group differences, the national malaise and the economic and political conditions prevalent in various societies. We get the knowledge of these things by studying social psychology. 6. Today, the society has become very much industrialized. With the rapid industralization, the complexion of the society has also changed. The easy going life of a farmer is changed to the fast moving life of an industrial worker. The result of the change is that old social value social norms and social ideals have been dispensed with and in their place new values, new norms and new ideals have been put forward. The social psychology makes a study of social change and makes us understand the differences between values, norms and ideals in the past
  • 26. 26 and present. This knowledge helps us in our adjustment in a better manner to the changing social situations. 7. In today's India, social psychology has a very important role to play. This country is at such a juncture that the old values are changing and the new ones are slowly and gradually taking their place. This process of change is however, not smooth. The country was very backward in the pre-independence days. Today, there is an all round progress. But the progress in industrialization and in technological and scientific developments is much more rapid than: the progress in, sociological sphere. The result of this is that on our social life such demands are being made for which we are no prepared. This lead to the emergence of conflicts. For example. the old customs of marriage in the Hindu society have no place today in the era of rapid industrialization. The dowry is outdated. The marriage festivities now cannot last for many days as the people are busy and cannot afford to take long leave from their work. But still some people especially of older generation, who want to stick to the old customs, find the themselves misfit in the modern times. The study of social psychology informs us about this disparity between the pace of social and industrial progress and thus equips us in a better manner for proper social growth of our people. 8. Besides social developments, the political development can also take place on proper lines by making a study of social psychology. In our country the form of Government is democratic. But the people do not understand the significance of their votes. They often choose their representatives not on the basis of their qualities of head and heart but on the basis of some other considerations like caste community, religion and personals prejudices. The study of social psychology informs us how the public opinions are formed, what are the qualities a leader how propaganda plays an important role in elections and how can the electorate be educated. 9. The social psychology can also help in the removal of international tensions. The international tensions are often the result of religious, social, political or economic differences among the people of various nationalities. Students of social psychology can probe into
  • 27. 27 the differences which exist or may exist between the people of different nations. They can understand the causes of such differences and can help in the solution of the problems, connected with the international tensions. The people can be taught to tolerate others. They can be made to see the merits in respecting the national sentiments of the people of the other nations. 10. The knowledge of social psychology is also helpful in the industrial situations. The social psychology can tell us how better relations can be promoted between the labourers and millowners. The millowners can be made to realise the view-point of labourers and also the labourers can be encouraged to produce more. The social psychology also throws light on the formation of labour unions and indicates the directions in which these Unions can have better relationships with the millowners. Besides this, the knowledge of the propaganda techniques help the salesmen in selling their wares. 11. Social psychology is also important, because it studies the mental processes as they manifest themselves in social situations. Thus this psychology studies the many mental processes studied in concrete form. The general psychology studies sensation, perception, motivation etc. in an abstract manner. The social psychology studies these processes in concrete form. 12. Many of our abnormalities have social background. For example, it is on account of social taboo that the individuals are forced to suppress many of their desires, feelings and wishes These suppressed desires etc. develop in them certain mal -adjustments of personality. Social psychology throws light on the social conduct, social norms and tries to explain the causes of certain abnormal behaviour of-individuals. Hence, its study is important from this point of view also. In the end, we’ may say that this subject is to be very carefully studied in our country. We can never attain true democratic living un1ess and until we understand the socialisation processes, which predominate in different types of communities in our country. We will have to make a study of the mental conditions prevalent in various types of societies of our country and
  • 28. 28 then only we will be able to attain an integration between the different communities which go to make out nation. SOME OBJECTIONS AGAINST SOCIAL PSYCHOLOGY There are some people who are opposed to the study of social psychology. They say that social psychology studies the social behaviour only. It is a sort of descriptive study. This study can only tell us as to how the individuals behave in society, but it cannot equip us to predict the future social behaviour of any individual in a particular social setting. This means that this psychology is not at all helpful in pointing out that under such circumstances the individuals will behave in such a manner. It is just possible that the individuals may behave entirely in a reverse manner from what has been observed previously in particular social situations. Thus, this psychology will not be a help in the formation of a better society and will not promote the better understanding among the different people. The above objections though they look to be quite forceful are not correct. Social psychology has today gained much importance as an experimental science. It studies the social behaviour in man different situations. Such knowledge will always be helpful in understanding human nature and human behaviour in society. This may not help perfectly in predicting social behaviour of individuals in a given situation. But it will definitely point out those directions in which we can expect the individuals to behave. The study of social psychology will throw light on prejudices and this knowledge will help us in attaining better relations in society. SOCIAL PSYCHOLOGY AS A SCIENCE Social psychology is a science in the sense that it makes the general assumptions and adopts the same methods as other empirical sciences make and adopt." Every science has its major goal as understanding. Social psychology also rays emphasis on understanding. It is true that when there will be proper understanding then an effective control can be applied Also when
  • 29. 29 there will be an accuracy in prediction there will be an effective check on understanding. Thus the three main ideals before a scientist are understanding, prediction and control. In the study of social psychology all these three ideals are applicable. Here to explain what we mean by the above statement will give one example from an empirical science and one from social psychology. Let us take an example from the empirical science namely physics A physicist through experiments know that when electric current is passed through a narrow wire it is heated up due to resistance. This understanding of the heating effect of the current on the basis of many experiments enables him to predict that on any future occasion the electric current will, pass through a thin wire, it will be heated up. His understanding of the situation, in which the wire will be heated up to the red-hot position or white-hot position enable him to control the conditions in which the wire can be heated up to a particular limit. Thus, the understanding of the heating effect ‘of the current, the control of condition, in which the wire will be heated up to the white-hot position, and -his ability to predict the limit to which the wire will be heated up in the particular circumstances has led him to invent the electric bulb. This process of invention we clearly put in the category of-science. Now, taking an example from social psychology, we can say that this subject also makes an effort to adopt the above-mentioned processes of a typical scientific study in order to make the discoveries regarding the behaviour of the individual in society. A social psychologist observes that on the roadside a crowd has been formed. He tries to understand why, the crowd has been formed and how the individuals behave in it. His understanding will help him in the prediction of the formation of the crowds on the future occasions and this understanding will also help him to have a control over the conditions which go to form a crowd. Hence, the social psychologist discovers the behaviour of the individuals in a crowd by adopting, the method of scientific invention. However, it must be remembered that unless and until there is a proper understanding, the control and prediction are not possible. Everyone of u must have seen an electric bulb, but
  • 30. 30 unless we understand clearly how the wire is heated up, we can never be able to predict that in what conditions the heating up of the wire at future occasions will, take place nor will we be able to control the conditions so that the wire may be heated up to the white hot position to give the light. Similarly, when a politician, who does not understand the masses at all, tries to control the situations of mass behaviour and makes an effort to predict the behaviour of the public he will fail in his efforts. He may control and predict correctly at one or the other time but without understanding his knowledge of social psychology will be just like that of a labourer who works in an electric bulb factory. The main reason for the failure of the politician will be that his scientific understanding of behaviour will- be very nearer. Hence, we have no, inhibitions in saying that the study of social psychology can only be successful, in those cases where it applies the scientific methods in making its discoveries. Though social psychology is a science yet it is different from the natural sciences. According to the opinion of Seligman: "that from the very beginning the sciences are divided in those which deals with the phenomena of physical nature and those sciences which deal with the phenomena of mind.” This means that the natural sciences are concerned with the physical nature and the mental or cultural sciences deal with the mental aspects of the man. Thus, the internal processes of the man which are controlled and initiated by the mind come under the head of mental sciences. The mental sciences can also be divided into two. The first type of sciences are those which the study of man in isolation from his companions and the e of sciences are those, which study man in- his relationship with a group or a society. The second type of sciences are known as social sciences. Seligman defines social sciences “as those mental or cultural sciences which deal with the activities of individuals as a member of a group.” Among all the social sciences only social psychology is such a science which deals primarily with the whole individual. Social sciences like Economics Political ‘Science, Sociology etc., make a study, of the structure and function of social organisations. They also study the institutional behaviour which is displayed by the people when they are within the confines and
  • 31. 31 forms of specific institutions Krech and Crutchfield say that “Social Psychology on the other hand, is concerned with every aspect of the individual’s behaviour in’ society.” Today, there is no denying of the fact that social psychology is a science because now it is based on experimental findings. Today, a social psychologist does not form his opinion on mere assumptions. He does not believe in anything unless it is tested on the anvil of a number of investigations. For example, to explain why a leader can would crowd in any way he likes, a social Psychologist will not his merely on one of his observations. He will study the phenomena in a number of similar situations. Then he will form hypothesis. He will further test this hypothesis by analysing it on the bases of the data which will be collected by social survey, When he the hypothesis to be true in the light of the, data collected he the hypothesis as proper, This method by which the subject-matter of the social Psychology is collected is the same as is employed a natural scientist to discover and invent. RELATIONSHIP BETWEEN SOCIAL PSYCHOLOGY AND OTHER SOCIAL SCIENCES We can understand the problems of social psychology in a much better manner if we understand its relationship with the other social sciences. Social Psychology and General Psychology The social psychology is quite intimately related with the general psychology. General psychology makes a study of the individual behaviour. It studies the individual without making any reference to the social environment. On the other hand, social psychology studies the social behaviour of the individual. But it is perfectly clear that individual behaviour in the society cannot be studied unless and -- thorough study of the individual’s behaviour in general is made and so also general behaviour has no meaning unless and until it is study in social context. Thus, we can say the psychology is not very much different from the general psychology. We can very easily establish the dependence of one psychology upon the other by taking into consideration the following points— . The social psychology has its main purpose the “establishment of universal laws of the social behaviour of the individual.” This can be achieved only if we can make a study of the
  • 32. 32 individual’s general behaviour in social situation. We must know how from birth to death the individual’s processes of socialisation progress. We have to find out how he gets sense-stimuli from his social environment, ho perceives environment and how he reacts to it. The process sensation, perception, motivation are to be clearly understood understanding the above things. These processes naturally form of subject-matter of the general psychology. Thus without the knowledge of general psychology, the knowledge of social psychology cannot be attained. . Secondly, the identity between general psychology and social psychology is on account of the fact that both must make a study of the behaviour of an individual as a social being. We cannot make study of the behaviour of an individual without taking into consider the social setting in which he is placed. When we study how the is getting perceptions, using intelligence learning an- activity exploring a new situation, we are actually studying the individuals the situations in which he is or will be or has been influenced b social surroundings. Thus the study of behaviour of the man in isolation is not possible. Whether we are studying his behaviour in the light social psychology or in the light of general psychology, we are study him as a social being. Thus, the two psychologies look to be more less identical. . We have defined social psychology as the scientific study the individual's behaviour in the social situation or the social field our study of general psychology, we do not refer to the social situation at all. But if we will look deeply into the meaning of the social field, we will find that for all practical purposes the individual will always be confronted with the social situation or he will always be in some social arena. For all practical purposes there is no distinction between social and non-social fields. Whatever is the situation it is in some way social. For example, even when you are alone and doing something you are aware of the fact that there are others around you. Even when you have no relations or friends and you are perfectly alone in the world the satisfaction of your bare needs of subsistence influence the others and also you socially. Thus, to think of a situation which is entirely devoid of all the social elements may be theoretically possible but is not prctica1ly feasible. This clearly shows that the fields of social and general psychology overlap each other.
  • 33. 33 . Social Psychology and Sociology Social psychology has also very intimate relationship with sociology. Sociology makes a study of the group. This subject makes a scientific study of social organisation and group behaviour as distinct from the behaviour of the individuals in the group. It studies how the groups are organized and what are their structures. Thus, it is more or less concerned with the study of the group in its various aspects. The social psychology also makes study of the groups with respect to the behaviour of the individuals in them. Thus, both the sciences study the group but from different angles. However, it can be said with full confidence that social psychology cannot be studied properly unless until it fries to understand the organisation and structure of the group etc. that is, unless it seeks the aid of sociology. On the other hand, the formation of groups, their developments, the discipline it imposes on its members and demands for compliance it makes can be understood unless the behaviour of the individuals in group is studied that is the help of social psychology is sought. We may clarify the point which we have just now made regarding the dependence of both the sciences on each other by referring to the following points— . A sociologist studies how the societies are formed, what type of structure these societies have, how these societies form larger wholes or larger societies or smaller units or smaller societies. For example, the sociologist will make a study of the urban or rural society of their composition: and the patterns of behaviour of the members of the society. The social psychologist also studies the human nature and behaviour in these type of societies. Thus, there is not a very great difference between these sciences. It is clear that a social psychologist will not be able to understand the human nature and behaviour unless he studies the structure, organisation and culture of societies. . When any social science after studying the problems of societies proceeds further then it becomes sociology. In sociology, all those aspects of individual’s behaviour are studied which create problems for the group. In social psychology, the individual behaviour is studied as it is depicted in group. Thus, we may clearly see that there is a clear overlapping between the
  • 34. 34 subject-matter of psychology and sociology. This overlapping is sometimes so much in quantity that we consider social psychology and sociology as two aspects of one science. But here we must note that both the sciences overlap to a certain limit only. Beyond that limit both the sciences begin to differ from each other. The sociology studies the individual to the limit that it helps in the understanding of the society. In the field of social psychology, we study, all the aspects of behaviour of the individual in society. We are not much concerned in the study of social psychology with a direct understanding of the nature, structure, functions, objectives etc. bf various social groups. Thus, more or less the viewpoint of sociology is social, while that of social psychology is individualistic. The sociology is also related to social psychology in another way. The sociology after making a study of social groups tries to understand the different type of social behviours of- different individuals in same, or different groups. But this then becomes the problem of social psychology. The internal reasons of the individual behaviour in society are studied by social psychology. . Social Psychology and Cultural Anthropology The social psychology is also quite closely related with anthropology. According to Wissler, the psychology studies the behaviour of the individual while cultural anthropology studies group behaviour. According to this view it may be said that tultural anthropology is not concerned with the individuals. But sometimes, it so happens that cultural anthropology has also to make a study of individuals and then this study becomes a part of general psychology. Many studies which have been conducted for the investigations in different pattern of cultures have also contributed to the development of social psychology. In this connection, we may mention the studies conducted by Margaret Mead, Ruth Benedict, etc. In these studies man primitive cultures were thoroughly studied. The details of the folk ways, moral notions, customs, family relationship, ways of educating young children, religious beliefs, ideals, values etc. were thoroughly enquired into. On the basis of these investigations, it has been established that the human motives, leaving only a few like hunger thirst, sex, protection etc. are different in
  • 35. 35 different cultures. Thus, from anthropological studies our attention is directed towards many of those problems which the social psychology has to face. The cultural anthropology when it makes a study of different cultures clearly informs us that human beings differ in their outlooks in different cultures. For example, the values and ideals which one considers precious in Hindu culture and which motivate most of the actions of a Hindu may not at all appeal to’ a Muslim or Christian individual. Hindus consider widow remarriage as sin and widows are usually looked down upon while in other cultures widow remarriages are accepted as a matter of fact and so the people of those cultures are motivated in a different way in their relations with widows than the Hindus. All these details of motivating forces in varying cultures e get through the study of cultural we get through the study of culture anthropology and when we extend this understanding further to the understanding of the individual bahviour as a whole in different cultures we easily enter from the field of cultural anthropology to the field of social psychology. . Biology, Physiology and Social Psychology Biology and Physiology are also related to Social Psychology. Biology studies heredity It also tells us how an organism develops from a tiny embryo to a full grown up individual. It gives us the details of the beginning of life. In this way it is more of less concerned with the individual in the process of his development but it is to be remembered that as soon as the conception takes a child is in the making his social environment is ready made around him. 0n the other hand, as soon the conception takes place the purely biological phenomena begins of effect the social life of the parents. The parents begin to prepare themselves to receive the child in the world It may also be noted that the pregnant mother is given extra care by the other members in her xial group She all the time feels that something new is going to open to her and this feeling definitely affects her social behaviour it is in this respect that the study of biology is linked with the study of social psychology. After the birth of the child two forces govern his social behaviour the heredity and the environment. The details of with what endowments the child is born are provided by the study
  • 36. 36 of biology. On the other hand, his behaviour in the environment is studied by social psychology. But the social behaviour in the environment is based to a great extent on the innate forces with which the child is born. Thus, to understand the basis, of the social behaviour of the child the study of biology is also essential. Just as the biology is, important in the understanding of the sod behaviour of the individual so also is physiology. The famous physioIog Bard has come to the conclusion that emotional activity is mediated Hypothalamus. Similar are the conclusions of many other physiologist who have tried to search out the physiological reasons of emotions. The emotions govern to a great extent the behaviour of the individuals in the society. Thus, social psychology in its study will have to understand the physiology of emotions etc. Arid then only it will be in a position understand the individual behaviour. . Social Psychology and Abnormal Psychology The social psychology depends to a very great extent on abnormal psychology for understanding the abnormal or anti-social behaviour individuals. The abnormal behaviour of the individual, many a times, is a consequence of brain injury, alcoholism, syphilis and diseases Thus, if one individual behaves in an abnormal or anti-social manner then the real cause of his such behaviour can be found with the help of abnormal psychology. . The study of social psychology is also helpful in the ‘study d abnormal psychology. Many of the abnormalities of the behaviour mal have social origin. They may be ‘dependent on the culture which prevalent in the society of which the individual is a member’. For example, in a culture ridden with wealth phobia the neurotics will be found to be suffering from over ambition towards the money. In a culture where celibacy is overemphasised ‘the individual might be found to be suffering from sex-phobia. . Social Psychology and Ethics Ethics is a normative science. It is a science which deals with the order and control of the individual behaviour. Psychology is on the other hand, a science which studies the behaviour as
  • 37. 37 it is. The ethics forms the norms pertaining to good or bad behaviour. How these norms affect the individual behaviour in society is the subject-matter of social psychology Thus, we can clearly see the dependence of one on the other. The ethical norms are formed in relation to the society. The different societies have different codes of conduct or norms. of behaviour. The social organisation, customs and traditions etc. of a society influence they formation of norms in that society; How these norms are formed and how the individual behaves in the light of these norms in social situations are the problems of social psychology. On the other hand, the prob1ems of ethics are pertaining to the prevalence of different types of norms in different societies. 7. Social Psychology and Economics Economics deals with earning and spending of money. This science makes a study of productivity, trade, distribution of money etc. All e subject-matters of Economics, are dependent on the co-operation of the people. The productivity, the trade, the home economics, the expenditure, the currency, the inflation and the deflation are all dependent on the individual’s behaviour. When men labour hard and work in co-operation then the productivity is higher, on the other productivity diminishes when there is discontent. If you do not pay attention to the individuals then all the laws of economics are of no value. As a matter of fact, laws of economics are framed with reference to the individual’s living in the society. The social psychology also deals with the individual’s living in the society. Thus, each of these sciences influence each other. If we look deeply into the economic principles we will find that the important one’s are based on psychological principles. When will and Bentham propagated their economic policy of individualism then its, basis was the famous psychological principle of Hedonism. Hedonism tells us that man always makes an effort to get pleasure d’ he always, tries to avoid pain. This principle is also applicable in economics. Man follows those aspects of individual economics which him maximum pleasure and try to avoid those which give him’-- Similarly, we can say that Karl Marx has based his theory of Marxism on the psychological principle that man first of
  • 38. 38 all tries to fill its stomach and whole of his life pattern is motivated by the. satisfaction of his economic needs. Many of the economic problems are also the problems of social psychology. For example, if we want to know why there are strikes in he mills, why the sales of a particular thing are low, how the advertisement can be effective, how the labour can be satisfied, how he things can be stopped from becoming dear, we will have to understand the group behaviour of the individuals and the nature and he aspiration of those individuals who are responsible for creating these problems. In many respects the understanding of many problems of social psychology is facilitated by studying the economic conditions of the people and the economic principles applicable in the group. For example, it is a common law of economics that if there is employment and poverty in any society the crimes will increase in it. Now if a social psychologist finds in a group an increase in crime he will first of all make a study of economic conditions of the member of that group. Most often find that the abnormal behaviour of the criminal behaviour of the individuals is a direct result of the economic conditions Hence, we can very easily say that soon psychology and economics are interrelated. 8. Social Psychology and Political Science Political science is mainly concerned with the Administration and Government of different nations. It studies the constitutions of countries. It probes into the nature of the Government. It deals with the rights and duties of the citizens. But the constitutions are n the people the governments are run by individuals and the right duties. are taken into consideration with respect to the people a particular nation. This clearly shows that the study of the nature is of great importance in understanding political, science. means that the social psychology is of great help in understand political, principles. Many of the problems of social psychology and political science are common. For example, both of these sciences study how the opinions are formed how the electorate is guided by
  • 39. 39 propagate what are the traits, of leadership, how the group leaders control. Emotions and passions of the people how the group mind is fon and why the wars are fought. However it must be remembered that these sciences also d from one another in many respects The political science studies those group ‘activities which deal with, the formation of laws organisation of Government while the social psychology studies aspect of the individual behaviour in the society. The social psycho is much more concerned with the mental processes and in conditions. The political science is concerned with the’ ext obedience of ‘these laws of a group ‘or nation by the members of’ group or nation. The political laws may be many a times in op - to the public opinion. In such conditions social psychology will light on the law-breaking behaviour of the individuals. The pc science will merely refer that the laws are against public opink will not try to answer these questions’: why the people do no them ? What are the bases on which they are opposed by the p and similar other question. These questions will .be answered by psychology. 9. Social Psychology, Radio Technology, Press and Films Today radio, film and press play important roles in inculcate social virtues ideals among the people. Trough the Broad people are kept informed. They get news from whole of the world. They get the information about the government's achievements and failure. They, hear different points of views and are guided in the nation of their opinion. The radio, in fact, serves the purpose of bringing people together even though there is no face to face contact it is a powerful force of bringing cohesion and integration in the society. As the radio is important in bringing the people together, so also are the press and the films. Through the press, the public opinions helped to be formed. The people at the different places read the newspapers and thus are guided by the opinions expressed in papers they have read. Thus, they form a public opinion based the views expressed in the press. The films depict various types of social ‘living. In them the social of the people is shown. The defects of society are pointedly brought the notice of the people and ‘public opinion is formed against them example, films depicting the evil effect of dowry help in developing hatred
  • 40. 40 in the people against dowry system. Thus the films, press and help in the formation of public opinions and are handy tools of propaganda of any sort. They are the media of social intercourse in society and in fact they, are related to social psychology in that they are convenient for making the society better in controlling the individual behaviour. 10. Social Psychology, Television and other Electronic Media The electronic revolution of late twentieth century has thrown a very serious challenge to the stability of various societies. Particular developing societies are finding it very difficult to adhere to any particular value system or ideology. The advent of satellite telecasting and the cable television has brought the good or the evil of various culture of the world inside the homes of a large number of people in all the countries of the world. As may be evident the good points of various cultures projected on the television screens have a beneficial effect on the emergence of a new cultural pattern based on inter-culture transmissions but the evils are also influencing the young generation of various nations resulting in a degenerative social order of them. The social psychology is concerned with the good-bad effects of across the nations. The links between social psychology and ‘are very close. The social psychologists are conducting investigations on the role of television and other electronic media in shaping the life style and culture of people in different societies. The internet, the web site and the E-Mail etc. have brought the people of the world closer. There is now the explosion of information. In minutes one can get such a bulk of information for which years were being spent earlier. This glut of information is effecting the social life of the people. The impact is clearly in two directions: (1) People are learning much about the politics economics and; psychology of other people and are being influences by such learning in their individual or social life. (2) People are now glued to the television sets or computers for hours together leaving for themselves very little time for social interactions.
  • 41. 41 Social psychology is now concerned with a scientific study of the extent, direction and consequences of the impact of electronic media on the social development of the people. METHODS OF SOCIAL PSYCHOLOGY In the development of social psychology, the psychologists have employed various methods from time to time. Some of them are now no more used. There are some others which have been perfected in recent times. In this chapter our aim is to throw light on all the important methods of social psychology. INTROSPECTION Introspection is the oldest method for the collection of the data of social psychology. This method is now no more considered as important as it was considered in the eighteenth century. However, this method has not been totally discarded. In certain problems, the need of this method of this method is still felt. Introspection is Looking Within During introspection, one concentrates his ideals towards his own inner mental processes. He then makes a report on his own present and past experiences. Introspection can be profitably in many situations dealing with social behavior. For example, if an individual shows a particular type of attitude towards the people of a particular group or class he may be asked to introspect and give a reply to the question: why does he show such an attitude? Similarly, we can understand the psychology of fashion if we ask those who invent fashion and those who follow them to introspect and to make a report as to what prompts them to do so. Introspection is also of great help in verifying the results of observation. If one observes that the individuals show more activity when they are in a group then when they are alone he can ask the subjects who are more active in a group to introspect and to answer the question that what factors motivate them to be more active. In experimental situation, introspection has its own place. After the performance of the experiment the experimenter asks the subject to report what mental processes he has
  • 42. 42 experienced during the experiment. The subject answers this question on the basis of introspection. Thus, we cannot avoid introspection in the field of social psychology. The rating scales and public opinion polls are based on introspection. In these techniques, the respondents are asked to describe their private views. Advantages of Introspection Through introspection we can study those mental processes of individuals which are peculiarly private to them and cannot be studied by any other method. For example, the individuals hopes, wishes, attitudes etc. can be studied only through introspections. Introspection is also of great use in supplementing the data collected by experimental observations. It helps in the verification of the observed hypotheses made on the basis of observations. The introspection is of great value when one who is introspecting gives his replies truthfully and whatever happens in his mind, reports correctly and without inhibitions. Limitations of Introspection Introspection also suffers from many limitations. We can put them as follows: 1. Introspection reports are quite often inaccurate, if the respondent is careless or ignorant. 2. In controversial situations introspection is not very valid. In such situations and also in complicated situations the introspectionist may not truthfully express his opinions and may allow his subjective bias to weigh on heavily upon his judgment of the present situation. 3. From the primitives and young children who do not know language we cannot obtain the reports of introspection. 4. Many a times the introspectionist’s consicious mind prompts him to distort the facts and give a wrong report of introspection. The introspectionist himself does not understand his
  • 43. 43 unconscious wishes desires and motivations and thus gives a report which he himself feels to be true but in fact which does not tell clearly of his actual mental conditions. SCIENTIFIC METHOD In second chapter we have explained that the nature of social psychology is scientific. It is scientific because in its study the scientific methods are used. Characteristics of the Scientific Method The following are the characteristics of scientific method: (1) The scientific method is based on determinism. It means that science assumes that the nature is systematic and follow certain laws. The events are the result of certain causes. They do not occur randomly without any reason. (2) The scientific method follow empirical approach. It means that scientific method involves the collection of data by following well defined techniques so that hypotheses are accepted or rejected. (3) In scientific method the operational definitions of those concepts are given which are under study. These definitions are given in such a manner that the processes or the techniques which are to be employed for investigation become explicit. For example, if we are to study class discipline then we will define discipline in such a manner that the record or data regarding class discipline can be easily obtained. We may define class discipline as “Obedience to the teacher”. We can now enumerate the times the students obey the teacher and this type of measurement will lead us to draw conclusions regarding class discipline. (4) The scientific method is objective. It means that a number of observers or experimenters reach to similar conclusions. The results or conclusions are not based on the subjective opinion of any one observer. Goals of Scientific Research Five goals of scientific research can be identified. We are mentioning them in hierarchical order as follows:
  • 44. 44 1. Description:- It is the first stage of scientific method at which the information regarding facts is obtained and classified. 2. Discovery of Relationship:- At this stage the relationship between social situations and human behavior are discovered. For example the relationship between teacher and taught in the classroom become the subject of inquiry. 3. Explanation or Understanding:- The scientists establish principles regarding relationships. When these principle lead to the truthfulness of hypotheses then we are able to find out the causes of those relationships. For example, when we hypothesize that caste disparities lead to atrocities on Harijans then we test this hypothesis by studying the caste discriminations. 4. Prediction of Events:- The scientific prediction can be of two types Empirical and Rational. Empirical predictions are based on established relationships. For example, our experience is that most of the members of minority community vote for the Congress then we can predict that in future elections the Congress will get the majority of minorities’ votes. The rational predictions are at a higher level. In this prediction causal theory is taken as the basis of prediction. For example, we may find that the minorities are so far voting for the Congress because this party is more concerned with their welfare hence we may predict that because the minorities consider Congress party as that party which is concerned with their welfare, therefore, minorities will vote for it in any future election. 5. Control or influence over Events:- An important goal of science is control. The man reached the moon by controlling the fuel for Rocket Engines. In social psychology also the control over the behavior of the individual can be obtained. For example, by applying propaganda in the controlled manner we can bring changes in the attitudes of people. THE OBSERVATION METHOD