Within this research I have analysed the horror genre and sub-genre statistical figures.

1. In thisresearchI have analysedthe horrorgenre andthe differentstatisticsthatcontemplatecertain
filmswithinthe genre category.The researchshowscurrentandupto date statisticstoensure thatI
have carriedout and obtainedthe bestpossible researchinordertomake the filmopeningdesriable
but alsoto esnure I would have the rightrelease datesforthe film.
The above data showsfilmrankingsfromthe total numberof daystheyhave beeninthe cinema.
Despite onlyhavingbeeninthe cinemafor17 days – justoverhalf the time of the top rankingfilm,it
isin secondplace withthe secondhighestgrossprofitamount. Howeverinrelationtothiswithinthe
total top tenfilmssownoverthe lastmonth(roughly) there are 3 horrorfilms,showingthattheyare
gaininginpopularity.Althoughthismaybe due tocurrenteventssuchas Halloweeninlate October,
therefore signifyingthatthere mayhave beenanincrease insalestowardsthe endof the month.
Thisdata focusessolely onthe genre of horrorand the top tengrossingfilmswithinthisgenre in
2014. There isa significantdifference betweenthe number8and 7 spot(intermsof total gross) and
fromthenon the figuresclimbeven-more greatly.Thissupportsthe factthat there isstill amarket
out there forthe horror filmgenre andso the chosengenre inwhichIaim to do will notbe a risky
move. Horror filmsare releasedthroughoutthe yearthoughmore come outaroundthe time of
Halloweenasitisconsideredaseasonal holidayandsotypicallyspeakingmore people wouldbe
willingtowatcha horror filmof some kind.HoweverIfindthatreleasingthe filmata differenttime
such as aroundChristmasmaybe consideredaboldmove andensure thatthe filmisdifferent
comparedto othersreleased.

2. The statisticshowsthe domesticbox office revenueof Hollywoodmoviesin2014, brokendownby
filmgenre.Inthe measuredperiodactionmovies,ledbythe Guardiansof the Galaxy,generatedthe
largestrevenue, whilehorrormoviesbrought330 millionU.S.dollarsinbox officeresults. Though
despite horrorfilmsnotbeingamongthe mostpopularfilmchoice andtherefore makingitintothe
niche market,itisclear that withinthisniche markettheyare popular.
The statisticshowsthe domesticbox office revenueof Hollywoodmoviesin2014, brokendownby
rating.In the measuredperiodPG-13ratedmoviesgeneratedthe largestrevenue,while G-rated
moviesbrought158 millionU.S.dollarsinbox office results.Thissuggeststhatthe olderage rating
filmsare more popularamongcinema-goersandsobecause of thisIam notnecessarily restrictedto
the contentinwhichis inmy film(withinreason).

3. Thisdata shows(top) horrorfilmsreleasedin2015 (as of November9th
).Itshowsthat there isa
large profitable marketforhorrorfilmsastheyfall undertheirowncategoryandhave the selectside
of the marketand the marketleadersare a mix of psychological andsupernatural.Thisconnotes
that my choice of a psychological horrorissomewhatasafe ideaanddue to the enigmaticsuspense
I intendtoinclude the filmwouldbe popularamongthe targetaudience. The topfilmsare PGof PG-
13 suggestingthe contentismainlyintendedora mature audience andthere isa much higher
numberof ticketssoldforthe top three comparedtothat of filmsbelow theminthe rankings.
Thisdata showshorror sub-genreswithknownfilmsinthe categoryandthenthe name of the top
grossingfilmalongside the amountinUSD. Thoughcomedyhorror andsupernatural horrorcontain
the most filmsandthere isa scarcityof filmsinotherhorrorfilmsub-genres,Iamtryingto revitalise
the sub-genre of psychological asthese horrors – personallyspeaking,are amongthe most
interactive astheygetthe audience thinkingaboutproblemsthe charactersmayface and the films
are designedtosomewhatmesswiththe mindsof those viewingthe film. Thisstrategyensuresthat
the filmhasa lastingimpressiononthe audience.
In conclusiontomy researchfindingsIthinkthatthe genre of horror will be interestingtodoand I
wantto bring somethingnew intothe worldof the horrorgenre tomake my filmstandout.The
statisticsshowthere ismostdefinitelyamarketoutthere for the genre though itis notthe biggest.
The niche markethoweverensure thatIonlyhave to caterfor a selectamountof people whereasin
contrast to thisa bigblockbusteractionfilmwouldhave toappeal tomany withinthattarget
audience asithas a far greatermarketshare. Filmingahorror therefore ensuresIamnot limitedto
whatI can include asthe genre spansmanysub-genresandnew ideasare verywelcomedinthe
genre andso withthisI can almostrevitalisedthe psychological side of horrorfilms.