The document describes the primary audience for a research project as males aged 14-45 who enjoy science, comics, action gaming, sci-fi literature, films and franchises. They are intelligent, produce new theories, and are passionate about expanding knowledge of society, technology and the universe.

1. Here is the primary audience conducted in our research..
BC1C2 males aged 14 - 45 who thrive in the world of
unknown and experimentation in science. Typical viewers
are young adults that enjoy the sciences of comic books
and action packed gaming with minds that expand from
the norm. They are avid gamers with high interests in
technology and exceptionally literate in sci-fi literature
(such as comics) as well as other films and franchises.
They are exceptionally smart when producing theories to
challenge the ways of society as well as technology and
other ideas. Appearances are not important to them but
their love of the unknown and research highlights their
intellect and their passion for action and the exploration of
issues that expand society as well as the universe beyond
our solar system."
Primary Audience

2. Media Interests

3. Initially, we decided that our audience
would fit the explorer psychographic
as they would be attracted to the
action that is within our opening
sequence and the suspense created
especially at the end of the sequence.
Like our opening sequence, they would
love the excitement in the adventure
that surrounds the main character
within the sequence. Although our
audience does fit this psychographic,
other psychographics such as the
reformers may have an interest in our
film due to the narration that is
established within our opening
sequences that feature aspects that
challenge society and feature
aspects of personal freedom
especially as seen within the main
Psychographic Profile

4. After using BFI, we found
some research that
challenges our initial
primary profile especially
when concerning gender:
The Hunger Games franchise
fits into our sub-genre of
cyberpunk as it is set in a
futuristic setting but as
aspects of society issues.
This shows us that our
opening sequence may be
In addition to the wider
variety in audience
concerning gender,
statistics from 2013 show
that sci-fi was the 4th most
popular genre:
BFI Research

5. After doing some further research, we looked at the top films this year (2016) and
within the top ten, we found that The Divergent Series: Allegiant made it to
number 8 which is another example of our chosen sub-genre as the series is set
in a futuristic time period with social issues that challenge the main characters
which is a similar theme that runs throughout our opening sequence. By looking
at these statistics, it shows us that there is a place for our genre and opening
sequence in the market with a mass audience.
Box Office Stats

6. After looking at
www.bbfc.co.uk, we looked
between the 12A rating and
the 15 rating to classify
our opening sequence which
does not hold any
references to violence.
However, after researching
other films that are under
the cyberpunk genre, most
films hold strong violence
and are rating 15 (as seen
in the screen shots below).
Because of this, and in
consideration of our
primary audience profile we
decided to rate our film 15
as there may be further
aspects of strong themes
such as violence that run
out throughout the rest of
Age Rating

7. After looking at
www.bbfc.co.uk, we looked
between the 12A rating and
the 15 rating to classify
our opening sequence which
does not hold any
references to violence.
However, after researching
other films that are under
the cyberpunk genre, most
films hold strong violence
and are rating 15 (as seen
in the screen shots below).
Because of this, and in
consideration of our
primary audience profile we
decided to rate our film 15
as there may be further
aspects of strong themes
such as violence that run
out throughout the rest of
Age Rating