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Target Audience
Research
Daily Domestic Chart for Sunday November
1st, 2015
From the data above, we can see that number 2 on the domestic chart is Goosebumps which is a
horror film. Number 9 and number 10 are also from the horror genre. This data demonstrates
how popular the horror genre is. As you can see, the horror films raked in a lot of money
between them since the genre is widespread.
Critically acclaimed films
These horror films
are all critically
acclaimed meaning
that the reviews of
the films were
generally very good.
This shows that the
horror genre tends
to do well in the
film industry. There
are many more
horror films that
have been critically
acclaimed but these
are just a few.
Highest grossing horror films
The films listed are the highest grossing
horror films meaning they got a lot of
profit from their films which highlights
how popular the horror genre is. These
films made substantial profit because a lot
of people went to watch these films which
proves that this genre is extremely popular
and has a large audience.
People’s favourite horror films
Here are some people’s favourite horror films,
obviously there are thousands of different horror
films and different opinions but in general this
tends to be the favourites. This is not all of the
favourite films, this is just a selection, there are
more up to date favourites too.
These two films are
people’s favourites and
they are also fairly recent
films which means people
still find horror films
interesting to watch.
Highest ranking horror films
These films are the highest ranking horror
films, there are many other high ranking
horror films but these are the highest ones.
This data shows that people rate horror
films highly and still watch horror films
now therefore making the genre
mainstream and the poll for this was out
of 1,000 people so that shows the
audience for this genre is big.
Conclusion
In conclusion, we have a large audience for our genre and also from the
secondary data we have established that our genre is very popular. This will
help us with our film opening because now we know that people watch our
genre still and find it interesting.

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Target audience research

  • 2. Daily Domestic Chart for Sunday November 1st, 2015 From the data above, we can see that number 2 on the domestic chart is Goosebumps which is a horror film. Number 9 and number 10 are also from the horror genre. This data demonstrates how popular the horror genre is. As you can see, the horror films raked in a lot of money between them since the genre is widespread.
  • 3. Critically acclaimed films These horror films are all critically acclaimed meaning that the reviews of the films were generally very good. This shows that the horror genre tends to do well in the film industry. There are many more horror films that have been critically acclaimed but these are just a few.
  • 4. Highest grossing horror films The films listed are the highest grossing horror films meaning they got a lot of profit from their films which highlights how popular the horror genre is. These films made substantial profit because a lot of people went to watch these films which proves that this genre is extremely popular and has a large audience.
  • 5. People’s favourite horror films Here are some people’s favourite horror films, obviously there are thousands of different horror films and different opinions but in general this tends to be the favourites. This is not all of the favourite films, this is just a selection, there are more up to date favourites too. These two films are people’s favourites and they are also fairly recent films which means people still find horror films interesting to watch.
  • 6. Highest ranking horror films These films are the highest ranking horror films, there are many other high ranking horror films but these are the highest ones. This data shows that people rate horror films highly and still watch horror films now therefore making the genre mainstream and the poll for this was out of 1,000 people so that shows the audience for this genre is big.
  • 7. Conclusion In conclusion, we have a large audience for our genre and also from the secondary data we have established that our genre is very popular. This will help us with our film opening because now we know that people watch our genre still and find it interesting.