Secondary research into my target audience

1. Secondary research into my target audience
For my filmopeningIhave chosenthe filmgenre of azombie apocalypse movieforthisIneedto
understandthe targetaudience Iwill aimmymovie at.WithinthisIwill analyse secondarydatato
understandthe demographicsof mytargetaudience forexample the age,genderandsocial classof
my audience andweatheritwill be aniche ormass audience.WhenIunderstandwhatmytarget
audience isIwill askin-depthaboutmytargetaudiencesPsychographicsandwhattheydislike and
like aboutmychosen genre.AfterdoingwithIwill be able tomouldandeditmyfilmopeningsothat
it bothinterestsmytargetaudience andissuccessful atreachingthe conventionsthatmakesupan
effectivezombieapocalypse movie opening.
UK Film Council
I have looked and analysed secondary information from the UK filmcouncil’s information
within this I am able to establish my target audience so I am able to effective attract my
audience. However when analysing the secondary data from the UK film council my genre
was not mentioned within their research however I used a mixture of different genres that I
believe combine to make up the same genre as mine due to the same conventions and
themes as the genre of ‘zombie’ these include horror, thriller/suspense and disaster this
mixture of genres means there may be a mixture of target audiences however I think this
will make the target audience mass and mainstream so that everyone will enjoy our movie.

2. Withinthiswe can see thatthe three genres’Ihave pickedvaryfrombeingpopulartofairly
unpopularthriller/suspenseat4th
most popularhasa large targetaudience of 53% of the 1,978
people surveyedenjoythisgenre of moviethismeansitisa popular filmchoice anda goodgenre to
use withinmyfilmopening.The othergenre choice ishorrorthisisalsofairlypopularwith32% of
people enjoyingthe genre thisagainmeansthere isamass audience whatwouldbe interestedin
watchingmymovie openingandfinally the lastgenre Ihave chosenisdisasterwhatonly28% of
people enjoyedthismeanthatthe marketforthistype of movie isa lotsmallerandmay appeal toa
smallertargetaudience howevermyideatodo a filmthatincorporatesconventionsfromamixture
of these genrestoappeal tothe audience.
Againwithinthisclipfromthe UK filmcouncil we cansee the demographicsof peoplewhoenjoy
differentgenresandspecificallythe onesIbelieveare agood compromise formyzombie apocalypse
movie.Forstartersthriller/suspense moviesseem tooenjoyedbyeveryone butspecificallywomen
overthe age of 35 of a middle class. Howeverthe genre horrorispreferredbyfemalesyoungerthan
35 whoagain are middle classotherthan thiswe can see the difference indisastermovieswhere
bothmalesand femalesof middle classenjoythe genre. FromthisIconclude Iwill tryto targeta
mass audience of bothgendersof all agesabove 16 of a social classoff middle class.

3. WithinthisI can see thatmy genresagainvariesfrombeingverypopulartofairlyunpopularfor
startersthriller/suspensemoviesare secondfavouritemoviegenre of the sample takenat26% of
the sample love thriller/suspense moviesandthisisverygood forme as I wantmy movie tobe
popularandreach a large massmarket.Secondlyhorrorfilmswasthe favourite genrefor15% of the
sample takenthisagainisgoodfor me as I wouldlike tomix these genresthismeansIshouldbe
able to appeal toreach a large target audience.Finallydisastermovieshave asmallerpercentage of
the sample and5% howeverIbelievewithamixture of the three genre’swill attractalarge majority
of people due toall togethertaking46%of the sample’sfavourite genres.

4. Againwithinthiswe cansee the demographicsof the targetaudience’sthatpreferdifferentgenres.
Above mythree chosengenresare highlightedwhatwill helpme understandwhototargetmy
zombie movie at.Thriller/suspensemoviesoverall malesover35 saidthat thisgenre was there
favourite with37%sayingitwas theirfavourite alsotheirsocial classwasnottoospecificwithboth
lowerandmiddle classenjoyingthe filmgenre.Horrorfilmswasfavouredbyfemalesunderthe age
of 35 howeverisseemsasthougheveryone enjoysthisgenre apartfromthe higherclass.Disaster
movie wasnotpreferredbya specificgenderorclass.
Overall fromthe informationIhave analysedwithinthe UKfilmcompanyIbelieve Icantargetmy
zombie movie ata wide range of people andata massmarketI feel thateveryone will enjoythe
movie genre of mychoice. So myfilmwill be aimedatbothmalesandfemalesof all agesandsocial
class.Thiswill reflectinmymovie openingasIwill tryto bringbalance to my movie openingsothat
it can include everyone’s tastes.

5. Box office
Withinthe box office website Icouldsee salesandpopularfilmswithinmygenre of zombie I
thoughtthiswas quite pleasingtosee thatmy genre wasestablishedsoIcouldunderstandand
analyse theirrecords.Withintheirwebsite Icanboth see the abouta filmmade as well ashow
popularthe filmwasthroughthis.
Withinthe zombie genre we cansee thatwithinthe last5 years there hasbeen5 verypopular
zombie themedmovie thathave done incrediblywellstatisticallywithWorldWarZ in2013 making
$202,359,711 and hotel Transylvaniamaking$148,131,048 thisshowsthatthere isa marketfor my
genre andthat it can be successful howeverthere doesn’tseemtobe alarge amount of moviesfor
my genre thismakesme thinkthatthere isa gapallowingme tofill thisgapand update the market
for thisgenre of movie.
The numbers
Whenanalysingthe numberswebsite forinformationonmygenre I couldn’tnotfindmygenre of
zombie movie soagainIcompromisedthisbyusinggenressuchashorror and thrillerfromthisIwas
able to understandweatherthere wasamarketfor my movie andwhetherornotI wouldbe able to
pull of my genre byusinga mixture of them.

6. From thistable we can see the salesof thrillermoviewithinthe yearsoverall fromthiswe can see
that thrillerandsuspensemoviesare popularandalwaysbeingproducedthroughoutthe years
howeverthere seemstobe a dip.
Box office mojo
Whendoingmy secondaryresearchIlookedatthe website of the box office mojoandlookedat
movie’swithinmygenre andtheirratings.
Withinthiswe can see the worldwarz ratingsandthat there isa targetfor my genre type.This
movie wasreleasedin2013 and had huge profitsof $202,359,711 thisshowsthe movie hada large
target audience andsoldverywell.The movie alsostarsBradPittwhois a highlypaidactor this
attracteda large audience butalsoshowsthere isroomforthisgenre in the bigbudgetmovies.This
showsmymovie can be biglike worldwarz.
Secondlywithinthe box office mojosite Ilookedatthe filmzombie landthatwasreleasedin2009.
On itsopeningweekendthe movie wasratednumberone andoverall made a profitof $75,590,286
thisagainwas a highlybudgetedmovie andstaredmanywell-knownactorssuchas Jesse Eisenberg,
Emma Stone,Abigail Breslin,AmberHeardandBill Murraythisshowsthe movie hasa large audience
and the genre will appeal toalmosteveryone due toitsratingof beingnumberone.
Overall frommysecondaryresearchIhave decidedthatI will aimmyzombie movie atalarge range
of people butspecificallypeoplebetweenthe agesof 16-35. I can see frommy researchthatthere is
a gap in the marketfor mygenre and that if done correctlyshouldbe successful

7. IMDB
From reviewingthe Idmbwebsite we cansee the on Most PopularTV Series/Feature Films/TV
Moviesratingsthe walkingdeadTV series is 4th
on the ratings thisshowsthatthere isa huge fan
base for zombie moviesandhasa huge market.From thisI know that drama andhorror
incorporatedwithinazombie movieisveryeffective andIwill use thiswithinmy movie.