Chelsea is a 16-year-old student who enjoys action films, thrillers, and psychological horror films. She finds music soothing but thinks it needs to suit the scene in films. Chelsea enjoys a variety of TV shows, including Hollyoaks and The Walking Dead. As an aspiring photographer, she also enjoys spending time with others and animals. The interviewer determined advertising the film after 6pm on mainstream TV channels and social media would be most effective, as well as releasing it in October around Halloween when audiences would be more receptive. Interviewing Chelsea provided useful insights into psychographics to help shape advertising and release strategies targeting females under 35.

1. Target Audience Profile
Music –
Chelsealikesmostmusictypesandfindsmusicsoothingandrelaxing.Howeverdespite thisand
duringfilms,she saysthe musichasto suitto the scene to ensure the moodisn’tspoilt.The music
adds goodemphasisonscenesandcan stronglyconnote amoodor emotionof a character within
the scene.Musicalso assistsinthe establishingthe genre of afilm, especiallyatthe start. Within
horror filmsChelseasaysthe musichasto create tensionorfearand she says withinthe Saw films
the notoriousinstrumentalsongthatisassociatedwiththe filmisveryeerieanddespite notliking
the musicshe says it’sa good example of music withinahorror/psychological horrorfilm.This
therefore showsthatbecause she doesn’tlikeit,the musicis‘doingitsjob’increating anunsettled
tensiontothe films.
Films –
Chelseamainlylikesactionfilmsandthrillershoweveralsoenjoysto sitdownandwatchhorror
films,thoughpredominantlypreferspsychological horrors.She likesactionsdue tothe fastpaced
continuoussceneswhereasthrillersappealstoherdue tothe edge of the seatfactor,much like
horror films.She alsoenjoyshorrorfilmsbecause theyusuallyhave alotof audience interactionand
by thisthe audience hastoprepare to be scared andwithinpsychological horrorsthe audience has
to thinkforthemselvessometimesandsoaddssuspense andtensiontosee if theyare correct.
Some examplesof the filmsshe likesinclude;Die Hard,Saw andMissionImpossible.
After having interviewed a select range of people from my target
audience, I have also interviewed a singular person to ensure I can
build a target audience profile, based on one person’s opinions and
justifications. To do so I interviewed Chelsea, a 16 year old student.
Chelsea fits into the primary target audience of females under the
age of 35. I interviewed Chelsea and asked her about relative
media information such as that of her music likes and dislikes, her
preferred TV shows and choice of filmgenres. This will help me to
understand the psychographics of my target audience.

2. TV –
Chelsealikesamixedrange of televisionshowsfromHollyoakstoThe WalkingDead(TWD).She likes
the story line toeachand enjoyswatchingthemunfoldandiseagerlyawaitingthe nextepisode
once the currentone has finished.She enjoysthe suspense ineach,particularlyTWDand she enjoys
the zombie aspectwithinthe programme. She alsowill occasionallywatchotherTV showsthat
catchesher eye as she isflickingthroughfindingsomethingtowatch.Thissignifiesthatshe isnot
restrictedtothe genre of programme she watchesthoughclearlyhafavourites.
Other Interests –
Chelseaisanavidlykeenaspiringamateurphotographerandenjoysspendingtime withothers
because she enjoystheircompany. She alsoenjoysspendingtime withanimalsastheycanbe quite
therapeuticandare good company.
Due to the nature of my filmandthe contentwithinit,Ithinkitwouldbe bestand mostsuitable to
advertise myfilmduringthe nighttime andmainlyafter6o’clockwhenthe above programmesare
on.I wouldaimto have short advertsaroundthistime tocreate enigmaandgetthe audience of the
programmestowonderwhatis beingadvertisedbutthenafterthe 9 o’clockwatershedIwould
advertise alonger(roughly30secondadvert) feature of the filmtoensure the audience knowswhat
isbeingmarketed. Ibelieve itwouldbe wisetoadvertise the filmonmainstreamTV channelsto
ensure the massof the populationsee itbecause thiswill meanthatmore peoplewill becomeaware
of the film. Iwouldalsoaimto advertise onsocial mediasitestogainan evenbiggerpotential
audience andensure Idraw-inasmanypossible people withinthe primaryandsecondarytarget
audience.Thiswill therefore alsospreadthroughwordof mouth,averyeffectivebutalsofree
advertisingmethodwhichiscarriedoutbythe target audience themselveswithoutknowing.
I wouldconsidernumerousrelease dates.Duringsummerwouldbe goodasthere isthe summer
holidaysformanystudentsandpeople take time off workandtherefore manypeople frommy
target audience wouldbe able toviewthe filmhoweverIfindthistobe quite amainstreamrelease
date.I wouldconsideraHalloweenrelease date astypicallyspeakingthe holidaywouldmore than
likelysignifythe releaseof more horrorsandmore people wouldbe willingtoview ahorror film,
eventhose whoare not consideredthe typical targetaudience.Butmuchlike the firstrelease date
thisisrelativelymainstreamhowevermyfinal release date breaksthe conventionof horrorfilm
release dates.Iwouldwanttosee more releasesof horrorsaroundthe ChristmasandNew Year’s
periodsasthisis significantlydifferenttomanymainstreamhorrorfilms.Iwouldcreate avery
differentatmospheretothe typical celebrationsthatwouldbe occurringaroundthistime howeverit
isriskyas the mainfocusfor manywouldbe ChristmasandNew Year’sand the festivitiesthatgo
withthem. There wouldbe more moneyspentonthese holidaysratherthana filmata cinema
therefore thisrelease date wouldbe agamble. Therefore inconclusiontothisIwouldoptionforthe
release of myfilmduringthe Octobermonth,readyforHalloweenasmore people wouldbe willing
to see the film,therefore gainingagreatermarketshare.

3. I foundbyinterviewingamemberof the targetaudience Iwasable to identifyclearlythe best
optionsformy advertisingstrategiesandwhatmytarget audience mostprobablylikesandhasin
common.Fromthis interviewIhave beenable toobtainmuchneededinformationtoensure Ihave
the bestpossible advertisingandrelease dates.