1. Film Demographics
As a group,we are doingthe genre of crime/dramaforour filmopening.Asasub-genre we will be
goingthe gangstergenre. Inorder toestablishthe demographicinwhichwe will focusourfilm
openingaround,we will lookatthe datafromthe UK filmcouncil asthiswill helpusdistinguishour
primaryand secondarytargetaudiences.
Of course as youcan see above,there isnooptionforcrime/drama so, as a groupwe have to
combine dramawithwar as thisisthe closesttocrime that there is.If we onlyusedDrama as what
we are doingthenwe wouldbe strayingawayfromthe ideathat we have and thismeansthere
wouldbe a difference intargetaudience.Usingthe resultsfrom the table above,youcansee that
drama isfor a mainstreamaudience whereasyouhave warwhichisa niche genre.Asa cause of this,
I wouldsaythat we are targetinganaudience thatissomewhatinthe middle butwouldbe more
niche thanmainstreambecause we are lookingata sub-genre.
2. As the above states,the maindemographicforthe genre iswomenthatare aged 35+ that are inthe
social classof AB.In additiontothis,inthe war genre,we will be targetingmalesthatare aged35+
but there isno standout social classas theyare all 7% and 8%.
Conclusion
So,overall,we will be targetingmalesandfemalesthatare aged35+ that are in the social classof
AB.In order tosatisfythistargetaudience,we will have tomake the filmverymature with articulate
language usedthroughoutthe filmopening(dependingonthe type of charactersthat we have inthe
filmopening).We donothave a definedsecondaryaudience sothe mainfocusof ourswill be onour
primaryaudience of malesandfemalesthatare aged35+.
