Twelve moments of insight from the Inbound Marketing UK Summit on 14th October 2013 in London.

1. Inbound UK 2013:
Twelve moments
@jonny02

2. “Inbound marketing is much more
about the width of your
than the width of your wallet.”
@bhalligan

3. “The average
attention span
of an online
consumer
is eight
seconds.
The attention
span of a
goldfish is
nine seconds.”
@searchbrat

4. “Marketing will not be able to
demonstrate the ROI of
inbound if sales does not
embrace inbound marketing.
In fact we need 100% belief
and adoption from anyone
who could sabotage the
process.”
@fbelzer

5. “67% of consumers start
and finish their journey on
different channels.”@PaulBMMA

6. “Steal shamelessly. Originality is overrated and
creativity is totally misunderstood.”
@dougkessler

7. “Customers are anything
up to 70% of the way
through the sales cycle
before they speak
to a sales person.”
@bhalligan

8. “Understand the sales conversation. What is the
most common reason your sales fail? Ask your
conversions ‘Why did you nearly not buy
today?’”
@willcritchlow

9. “34% of US
consumers have
abandoned a
purchase in-store
after consulting a
mobile device.”
@PaulBMMA

10. “We spend 99% of our time working on products for our
customers, and 1% working on our culture for our
employees. Yet it’s our employees who make the products.”
@bhalligan

11. “80% of
searches on
smartphones are
spontaneous.”
@PaulBMMA

12. “The pen is mightier
than the sword, but
the tweet is
mightier
than the pen.”
@bhalligan

13. “It’s not rocket
science.
Mobile should be
front and centre
of everything you
do.”
@CarrieLongton

14. With thanks to:
@CarrieLongton
@fbelzer
@bhalligan
@searchbrat
@PaulBMMA
@willcritchlow
@dougkessler
..and the man behind #IMUK13 @richardstrange