How Email & Retargeting Can Turn Traffic Into Long- Term Customer Journey Rewards - Or how to get more money from what you already have...

1. How Email & Retargeting Can Turn Traffic Into LongTerm Customer Journey Rewards
Jason Duke

2. Where is the money?
1
2

3. The truth is we don’t know.
1
2

4. Yet…..
1
2

5. So let’s find out.
1?
2?

6. “Half the money I spend on advertising is
wasted; the trouble is I don't know which half.”
John Wanamaker, (attributed)US department
store merchant (1838 - 1922)

7. (1838 - 1922)
Isn’t it time to move on?

8. Zero moment of truth
Go and read this – Lots of valuable information although HUGE bias. It is from Google.
http://www.zeromomentoftruth.com/assets/files/ZMOT_Handbook.pdf

9. The shopper’s multi-channel journey

10. Shopper trends

11. Shopper trends

12. Shopper trends

13. Shopper trends

14. Shopper trends

15. Shopper trends
Industry
Open Rate
Click Rate

16. Shopper trends

17. Shopper trends

18. Shopper trends

19. Shopper trends

20. Shopper trends

21. Shopper trends

22. Shopper trends

23. The path to purchase

24. Feeds

25. FeedLab
Found

26. Personalisation & Communication

27. Who.ai

28. Who.ai

29. Retargeting

30. Retargeting
And many, many, many more..

31. Demo
http://Who.AI Demo….
http://www.Found.co.uk/Feedlabs Demo
http://www.Found.co.uk/Retargetting Demo

32. Done well..

33. The Workflow

34. Done badly..

35. The Workflow

36. The Goal

37. Why?

38. 1885!

39. Maybe people have
always been the
same?

40. But our methods can &
could be more
effective?

41. So…where is the money?
1
2

42. So…where is the money?
1 &
2

43. Five Rights
• The right product or service
• Communicated in the right manner
• Delivered at the right moment
• To the right person
• Personalised in the right way

44. Get in touch
www.found.co.uk
0207 653 6709
discover@found.co.uk
@found_online