The document outlines key digital trends for 2015, highlighting the importance of responsiveness, mobile integration, and automation in marketing. It discusses advancements in cross-device targeting and the growing significance of the Internet of Things (IoT). Emerging trends such as wearables and mobile payments are noted, while certain concerns like QR codes and privacy are deemed less critical.

1. 2015
Digital
Trends
15 things to keep in mind for the coming
year
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2. 5 Key trends you need to
know
The core metrics of 2015 won’t look that different from
2014. change is going to be how marketers & media
companies deal with the shifted mobile-enabled
Consumers.
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 ‘RESPONSIVENESS’ is your most
watchword for 2015
 Mobile touches everything
 Future Advertising lies with
automation
 Cross-device targeting achieves scale
 The Internet of things (IoT) is
becoming a thing

3. ‘RESPONSIVENESS’
Will Rule
• who are responsive will succeed in 2015.
• In 2015, be responsive or be obsolete.
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4. Mobile touches
everything
2015 will see mobile search reach the tipping point—
the stage at which the majority of spend, organic
traffic and paid clicks comes from smartphones and
tablets
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Content
Commerce
Advertising
Industry

5. Future Advertising Lies
With Automation
• Small investments outside of display today will open
the door to big opportunities tomorrow
• Expect programmatic will cross the line to make up
more than 50% of all digital display advertising
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6. Cross-Device Targeting
Achieves Scale
Our ability to reach and target consumers still
outpaces our ability to measure and attribute their
actions
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 Tracking behavior across
devices and channels
 Personalization and targeting
 Identifying valuable
cluster/segments of customers
 Evaluating the overall customer
experience
 Identifying patterns of content
engagement and campaign
response

7. The Internet of things
(IoT)
• 44% of business executives worldwide had never
heard of the internet of things. (That will change in 2015)
• The data to be harvested from all the new,
connected objects and the ways people interact
with them.
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8. Emerging Trends That
Might Get Big but Might Not
Ask Again
Later.
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9. WEARABLES Not Quite
Ready To Wear
• Wearable tech had a lot of potential, but the
emphasis has been more on the tech than the
wearable
• More importantly, no one has come up with the
truly transformative product that sends a figurative
shiver through the market.
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10. Mobile Payments
“Wait till next year-2016”
• We’ve been hearing about the death of the wallet
for several years now
“How many of you have Leather Wallet ?”
• looking into Asia-Pacific, social commerce is
emerging via a different channel: chat apps.
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11. Social commerce
• Apps like WeChat have evolved from messaging to
commerce
• The opportunities for gift-giving and for virtual
socializing seemed a natural fit, particularly with
Facebook.
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12. “Ads as Content” to
“Content as Ads”
• Consumers are so bombarded by content that
cutting through the clutter will become harder
• Majority of companies are utilizing content
marketing, and most research suggests they plan to
increase their investment in it.
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13. Cord-Cutting
• Individuals in all age groups are still watching a ton
of TV the traditional way, even millennials.
• Consumers are cutting the cord, but they’re in the
low single digits percentage-wise.
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14. Things You Don’t Need to
Worry About
Five things that you don’t need to think about next
year.
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15. The Desktop
• It’s not just because consumers are spending less
time on PCs—that’s a secular trend eMarketer has
been tracking over the past five years
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16. QR Codes
• They are not going to be the "nextbig thing“
• QR codes are not going to go away any time soon,
but neither are they going to become a mass
technology.
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17. Social TV
• Consumers activities have nothing to do with the
show they are watching
• Consumers regularly use mobile devices while
watching TV, but only a small percentage talk
about what they are watching via social media.
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18. Baby Boomers
• Unless you’re selling healthcare, you probably don’t
need to worry about marketing to boomers online.
• It’s not that boomers don’t have money to spend
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19. Privacy and Security
Privacy and Security concerns are simply not going to
derail digital growth next year.
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20. Thank you!!
20
S.Jathukulan
Twitter : rootlk
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