Brittan Bright - Interactivity is Interpersonal - Real Work Requires #RealTalk


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Brittan Bright, iAcquire
Interactivity is Interpersonal - Real Work Requires #RealTalk
Presented at Seattle Interactive Conference 2013

How often do we discuss what it requires to get the incredible work presented at conferences to happen? Presentations don’t often include details of the sleepless nights, politics, dropped balls, creative differences, differing work styles and obstacles certain to pop up in even the most amicable of collaborations. Let’s get real about navigating the red tape, red lights and red faces and talk about what it really takes to overcome what is holding back our work.

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Brittan Bright - Interactivity is Interpersonal - Real Work Requires #RealTalk

  1. 1. Interactivity is interpersonal REAL WORK REQUIRES #REALTALK @iPullRank
  2. 2. BRITTAN BRIGHT DIRECTOR OF CLIENT STRATEGY @BrittanBright @ibrittanbright
  3. 3. “What is your go-to tactic for interviewing people you don’t like?”
  4. 4. “Ever heard of Xanax?”
  5. 5. Over the last 10 years I have worked with, and for, a lot of brands and agencies.
  6. 6. WHAT WE DO NOW TOUCHES SO MANY THINGS sales IT Customer service ops legal creative HR strategy @brittanbright
  7. 7. Well actually, touches so many PEOPLE.. @brittanbright @iacquire
  8. 8. Usually Not people we’ve chosen @iacquire
  9. 9. In any collaboration the goal is success @brittanbright @brittanbright @iacquire
  10. 10. Collaborations are often challenging @brittanbright @brittanbright @iacquire
  11. 11. How do we collaborate successfully? I am not here to present a case study. I am here to talk about what happens on the road to the case study and how to get there. Let’s discuss overcoming the challenges to our work. @brittanbright
  12. 12. OBSTACLE #1: GROUP DYNAMICS No matter who you are collaborating with, there are some common challenges you will likely run into. People not being able to work together effectively is one of the biggest challenges to great work. @brittanbright
  13. 13. If we aren’t involved in the action, we often have front row seats for it. @iPullRank @brittanbright
  14. 14. fighting @brittanbright @brittanbright
  15. 15. Finger-pointing @brittanbright @iPullRank
  16. 16. Dropped balls @iPullRank @BRITTANBRIGHT
  17. 17. We’ve all been there @brittanbright
  18. 18. Problems can be due to individuals @brittanbright
  20. 20. Office Politics Can Breed distrust & distraction @iPullRank @brittanbright
  21. 21. Personality can overshadow talent @brittanbright @brittanbright @iPullRank
  22. 22. Leaders can lose touch and sometimes hinder more than help @brittanbright @iPullRank
  23. 23. Ambition can distract us from our purpose and cause lines to blur @brottanbright
  25. 25. Not everyone’s competitive side is their best side @BRITTANBRIGHT
  26. 26. Problems can be cultural @brittanbright
  28. 28. LEADERSHIP: SUCCESSFUL COLLABORATION STARTS AT THE TOP Leadership plays a key role in setting the tone for collaboration across an organization or project. The culture of a team is often defined, intentionally or not, by its leaders. Those of us in leadership roles have a responsibility to actively promote problem-solving and teamwork in a collaborative environment. @BRITTANBRIGHT
  29. 29. COMMUNICATION: MISCOMMUNICATION IS THE ROOT OF ALL EVIL AND THE PRIMARY REASON COLLABORATIONS FAIL. Effectively communicating when there are so many styles and methods of communication in today’s world can be immensely challenging. Breakdowns in communication can come in many forms. The most successful people are versatile and deliberate in their ability to communicate. @brittanbright
  30. 30. Being outrageous when communicating outrage often Outweighs the strength of being right @BRITTANBRIGHT
  31. 31. OBSTACLE #2: OTHER DEPARTMENTS Can’t get anything through legal? It have a backlog through memorial day 2014? In business there are many areas to consider and although we may be separated into silos, that does not make for effective collaboration. The ability to build bridges throughout a company is an incredibly valuable skillset. @brittanbright
  32. 32. @iPullRank @brittanbright
  33. 33. legal @brittanbright
  34. 34. Dealing with red tape is part of getting anything innovative, or inventive, accomplished. @iPullRank @BRITTANBRIGHT
  35. 35. Legal professionals are people too. Respect and try to understand what they do if you want them to do the same for you. @iPullRank @BRITTANBRIGHT
  36. 36. Don’t ignore the rules, even if you need to break them. Ask for guidelines & tips @brittanbright
  37. 37. Plan ahead and include your legal team, and their turnaround times, in your planning. Take the time to educate and excite legal on your project @brittanbright
  38. 38. Education and context Time invested in understanding how the situation you are facing came to be is time well spent. Walls generally exist in an effort to protect and preserve. Understanding how they are built will help you figure out how to scale the obstacle they represent. @BRITTANBRIGHT
  39. 39. @brittanbright @iPullRank
  40. 40. it @brittanbright
  41. 41. @brittanbright @iPullRank
  42. 42. IT professionals are people too. Respect and try to understand what they do if you want them to do the same for you. @iPullRank
  43. 43. Don’t ignore the rules, even if you need to break them. Ask for guidelines & tips @brittanbright
  44. 44. Plan ahead and include your it team, and their turnaround times, in your planning. Take the time to educate and excite it on your project @brittanbright
  45. 45. Never underestimate the problem solving ability of technology @BRITTANBRIGHT @brittanbright
  46. 46. Education and context Time invested in fully understanding what you are actually asking for and how it affects others within your organization is time well spent. Walls represent structure and before you change a structure, you must understand it.. @BRITTANBRIGHT
  47. 47. OBSTACLE #3: GETTING BUDGET Teams are just a smaller version of an organization. To succeed, Employ the skillsets of a business to be effective including the revenue driving functions. @brittanbright
  48. 48. @brittanbright
  49. 49. Money represents confidence and opportunity @brittanbright @iPullRank @BRITTANBRIGHT
  50. 50. You must believe in your ideas, you must believe in yourself. Know what something is worth to you before you ask. @brittanbright
  51. 51. Ask the right person, at the right time, the right way. Make sure you can answer “what’s in it for me?” @brittanbright
  52. 52. Know what you will settle for and what you won’t accept. Then stick to it. How much would it cost not to do? @brittanbright
  53. 53. Do the most you can do with the budget you have but don’t cut corners. Patiently Stand your ground. @brittanbright
  54. 54. negotiation and salesmanship Sales skills are tremendously useful in almost every situation in life. Invest time in mastering the art of knowing what you can ask for and what you must relinquish. You must be able to sell your ideas and yourself in a collaborative environment. @brittanbright @iPullRank @BRITTANBRIGHT
  55. 55. charm and charisma If no one in your group has these traits, find them in what you are working on and make them shine. @brittanbright @iPullRank
  56. 56. OBSTACLE #4: YOU The key to better teamwork is to make sure you are the best team player out there. Have you really tried everything? What do you contribute to the group, both good and bad. @brittanbright
  57. 57. @brittanbright
  59. 59. Difficult circumstances are always easier when there is rapport @BRITTANBRIGHT @brittanbright
  60. 60. Do not ignore the need for camaraderie @BRITTANBRIGHT @brittanbright
  61. 61. Understand what What motivates you @BRITTANBRIGHT @brittanbright
  62. 62. Understand what Moves you @BRITTANBRIGHT @brittanbright
  63. 63. IN SUMMARY: A PEP TALK Having energy to get through the rough parts of doing real work is incredibly essential. When you, or your team start to get discouraged, frustrated or down, try to remember.. . @brittanbright
  64. 64. Working within & around the confines of what you are given requires imagination, determination & creativity @brittanbright
  65. 65. Challenges can inspire us to Try harder @BRITTANBRIGHT@brittanbright
  66. 66. To believe in the collective Power of our minds @BRITTANBRIGHT @brittanbright
  67. 67. So Don’t give up @BRITTANBRIGHT @brittanbright
  68. 68. Because you never know @BRITTANBRIGHT
  69. 69. ThankYou Q&A @brittanbright