CRO is not for the timid. Where small changes make a small impact, conversion rate optimization pros are tasked with getting big gains from changes that really make a difference. And how do they do that? By making changes with the customer in mind. Off the back of 2 days at the Unbounce's CTA Conference 2015, here are my 13 No-BS conversion quotes to inspire you to be a better CRO and marketer.

1. 13 No-BS
Quotes from the
#CTAConf2015
(Can I say BS on SlideShare?)

2. “Marketing isn’t a battle of
product, it’s a battle of
perceptions”
Talia Wolf
@TaliaGw #CTAConf

3. “Stop selling products how you
want to sell them, start selling
how customers want to buy
them”
Karl Gilis
@AGConsult #CTAConf

4. “Let’s make it about the
customer…We need to learn
from them because we aren’t
them”
Joanna Lord
@JoannaLord #CTAConf

5. “I’m not in this business for more
leads, I am in it for more
customers”
Wil Reynolds
@WilReynolds #CTAConf

6. “People will forget what you
said. People will forget what you
did. But people will never forget
how you made them feel.”
Maya Angelou
Quoted by Talia Wolf #CTAConf

7. “You should be worried about
site speed, half a second is
costing you 20% of your
audience”
Tim Ash
@Tim_Ash #CTAConf

8. “It’s not about big data, we’re all
about decently sized data”
Oli Gardner
@OliGardner #CTAConf

9. “The difference between
persuasion and manipulation is
intent”
Nathalie Nahai
@NathalieNahai #CTAConf

10. “I like big buttons
and I cannot lie”
Justine Jordan
@Meladorri #CTAConf

11. “The most important part of A/B
testing is finding what matters”
Peep Laja
@PeepLaja #CTAConf

12. “We do a lot of one night stands
in lead generation and not
enough long term relationships”
Mike King
@iPullRank #CTAConf

13. “When writing PPC ads, first ask
yourself – why should anyone
click it?”
Dana DiTomaso
@danaditomaso #CTAConf

14. “No one ever died from too much
white space”
Karl Gilis
@AGConsult #CTAConf

15. Thanks for reading
Bec Rabe
Digital Marketer and CRO Newbie.
I’d love to connect with others in the
CRO space so please add me on
twitter @BecRabe or connect with
me on LinkedIn.