1.
Keeping Disruptions & Challenges from
Rocking Your World
Darren Frei, Juliette Reynolds and Katie Riddle
Pace
paceco.com
@PaceComm • #CMWorld

2.
AGENDA
① Where Are We Going?
② There’s Something in the Air…
③ Back on Solid Ground
④ There Must Be Something in the Water
⑤ Planes, Trains & Automobiles
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3.
1 Where Are We Going?
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4.
Disruption as a Way of Life
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5.
Disruption as a Way of Life
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6.
Travel and the Sharing Economy
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7.
“Anyone with an automobile can now compete
with established black-car companies,
homeowners with spare rooms can go head-to-
head with hoteliers and local residents can offer
their services as an alternative to guided tours.”
Arnie Weismann
Editor in Chief, Travel Weekly
@PaceComm • #CMWorld

8.
2 There’s Something in the Air…
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9.
• Customer Service
• Commoditization
• Business vs. Leisure
Airline Industry Challenges
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10.
Disruptor # 1
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11.
Disruptor # 2
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12.
3 Back on Solid Ground
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13.
• Relevance in today’s landscape
• Trust
• Increasingly hard to differentiate
• Changing, media-driven perceptions of locations
Destination Marketing Challenges
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14.
“Tourists are very fickle, and we're
at the mercy of perceptions that are
partly driven by events, partly by
media portrayal.”
Richard Leakey
Paleoanthropologist in Kenya
@PaceComm • #CMWorld

15.
Disruptor #1
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16.
Disruptor #2
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17.
Disruptor #3
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18.
• Commoditization
• Increased competition from OTAs
• Pressure from the Sharing Economy
Hotel Industry Challenges
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19.
Disruptor #1
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20.
Disruptor #2
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21.
Disruptor #3
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22.
4 There Must Be Something in
the Water…
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23.
• Industry Reputation
• Commoditization
• Long-term Engagement
Cruise Industry Challenges
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24.
Disruptor #1
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25.
Disruptor #2
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26.
Disruptor #3
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27.
5 Planes, Trains & Automobiles
@PaceComm • #CMWorld

28.
Cross-channel Disruptors
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29.
Cross-channel Disruptors
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30.
DARREN FREI
Digital Content Director
Pace
@PaceComm • #CMWorld
KATIE RIDDLE
Director, Content Strategy
Pace
JULIETTE REYNOLDS
Director, Digital Strategy
Pace

31.
To view the AAA immersive content experiences,
visit AAA.com/Stop and enter ZIP code 48617.
Once validated, visit AAA.com/TravelExperiences.
@PaceComm • #CMWorld