Barbie Dapul from Globe myBusiness talks about Helping MSMEs Progress Day by Day from DigPH: Big Digital Ideas for Small to Medium Businesses (April 22, 2015)

1. HELPING MSMEs
PROGRESS DAY BY DAY
Barbara Dawn Dapul
VP for Marketing

3. MSMEs account to 99.58% of all
Business Enterprises operating in PH
There are 1,103,044 business enterprises operating in the Philippines, as of 2011 count.
Small Enterprise
Medium Enterprise Large Enterprise
Micro Enterprise
969,889
123,408
5,118
4,629
88%
0.5%
11.2%
0.4%

4. Visit
pigeonhole.at
Enter
DIG0422
as
pass
code
TIME
FOR
A
POLL!

5. F5.
How
do
you
see
your
business
5
years
from
now?
(SA)
[SHOWCARD]
LEGEND:
Significantly
higher
than
Total
at
95%
CL
Significantly
lower
than
Total
at
95%
CL
SOURCE: Ground Zero 2014, U&A Quant report, TNS (

6. Star=ng
22%
Growing
35%
Expanding
11%
Maintaining
31%
Downsizing
1%
Closing
0%
F1.
How
will
you
assess
the
current
phase/
stage
of
your
business?
(SA)
[SHOWCARD]
Numbers
in
Blue
/
Red
are
significantly
higher
/
lower
than
Total
at
95%
CL
Skewed
to
Small
(44%)
Skewed
to
Small
(20%)
and
Medium
(37%)
69

7. MSMEs are the
backbone of the
Philippine
Economy,
they contribute to
about 30% of total
PH Output*

8. MSMEs are the largest employer;
Employing to about 65%* of the
total PH Workforce

9. #1
Think Global

10. #2
The Power of
Informal Networks

11. Younger Entrepreneurs
are getting into Business
#3

12. And they are expanding by branching out,
rather than by acquiring new businesses.

14. Internet Penetration is significantly increasing.
Unfortunately, PH MSMEs lag behind.

15. In PH, MSMEs face multiple challenges…

16. What are the marketing needs
of SMEs?
1
• Awareness
2
• Consideration
3
• Purchase
4
• Loyalty
SME MARKETING NEEDS

17. DIGITAL ROADBLOCK
WHY ARE SMEs NOT FULLY DIGITALLY ENGAGED?
A major challenge is the lack of:
- Awareness & Vision
- Expertise
- Time & Budget
- Human Capital
- Simplified offerings
- Personalized Services
- A divide between young, hands-on
digitally-enabled companies, and
more tenured companies foreign to digital

18. WAITING
WHATARESMEsDOINGTODAY?
FLYERING
“ABOVE THE
LINE”
Primarily through word-of-mouth marketing.

19. POLLQUESTION
What
is
your
business
classificaZon?
Micro
Enterprise
–
AsseZ
size:
below
3M
Small
Enterprise
–
3M
to
15M
Medium
Enterprise
–
15M
to
100M
h]p://pigeonhole.at
login:
DIGPH0422

20. HELPING MSMEs
PROGRESS DAY BY DAY
Barbara Dawn Dapul
VP for Marketing