SlideShare a Scribd company logo

Social mediamarketing jokehautekiet

•
•
Joke Hautekiet
Joke Hautekiet

Lecture Social Media Marketing during IP EEDW Hämeenlinna, Finland

EducationBusinessTechnology
1 of 19
Download to read offline
Social Media Marketing » Joke Hautekiet Howest, University College West-Flanders, Belgium
Social media marketing = a quick fix? • Obtain some Facebook likes • Buy some fake Twitter followers • Tell customers you are the best company in the world in your blog articles and start blasting away. The truth? “It takes time, effort and persistence.”
» Social Media Marketing » ¹ The future consumer
» Customer experience adding value with content that engages your customers which • inspires (co-creation, recipe) • educates (how-to video) • informs (product video, daily deal) • entertains (game, interactive) Forget about “you”. Think about “them”.
» Technology vs Marketing Technology will facilitate Marketing to: • make more money • create a better experience • be more efficient Social Media Marketing is not about putting up a Facebook page. It is an additional tool in your total marketing plan.
» Selling without selling • not about the product but about the story Video: TED-talk Simon Sinek: Start with why
» Selling without selling • create your own mediachannels
» Selling without selling • design & creativity
» Social Media Marketing » 2 Viral Liquid Content Video: http://goo.gl/MMip4 Video: http://goo.gl/xBauW
» Manage your content • “first fire bullets, then grenades” flexibility: small experiments, concentrate on what works • big and small stories (redbull) • social media goals/milestones (belgian red devils) • 3-month planning instead of 1 year
» Social Media Marketing » 3 Social Media tools
» Social Media: popular tools 1. Facebook 2. Twitter 3. LinkedIn 4. Blogs 5. Youtube (6. Google+ ) 7. Photo Sharing: Flickr, Instagram, Pinterest 8. Social Bookmarking: StumbleUpon 9. Geo-location: foursquare 10. Daily deals: groupon, free app a day
Video: http://vimeo.com/19826810
» Social Media Marketing » 4 Think Integrated 80% of online success depends on offline behaviour
Video: www.akqa.com/#/work/heineken/star-player/

Recommended

RMM - Social media creative planning framework 'KUDOS'
RMM - Social media creative planning framework 'KUDOS'RMM - Social media creative planning framework 'KUDOS'
RMM - Social media creative planning framework 'KUDOS'
RMM London
 
Content Strategy
Content StrategyContent Strategy
Content Strategy
Vivastream
 
Blooswell - Growth Hacking
Blooswell - Growth HackingBlooswell - Growth Hacking
Blooswell - Growth Hacking
Antoine Delanglade
 
Social Media 101 for Entrepreneurs
Social Media 101 for EntrepreneursSocial Media 101 for Entrepreneurs
Social Media 101 for Entrepreneurs
asuarea48
 
Social mediabandwagon
Social mediabandwagonSocial mediabandwagon
Social mediabandwagon
Kate Young
 
GROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian Krausz
GROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian KrauszGROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian Krausz
GROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian Krausz
Dealmaker Media
 
Toastmaster CC Speech 4 Notes
Toastmaster CC Speech 4 NotesToastmaster CC Speech 4 Notes
Toastmaster CC Speech 4 Notes
Salocin Dot TEN
 
Present Perfect
Present PerfectPresent Perfect
Present Perfect
gueste7fba0
 

Recommended

RMM - Social media creative planning framework 'KUDOS'
RMM - Social media creative planning framework 'KUDOS'RMM - Social media creative planning framework 'KUDOS'
RMM - Social media creative planning framework 'KUDOS'
RMM London
 
Content Strategy
Content StrategyContent Strategy
Content Strategy
Vivastream
 
Blooswell - Growth Hacking
Blooswell - Growth HackingBlooswell - Growth Hacking
Blooswell - Growth Hacking
Antoine Delanglade
 
Social Media 101 for Entrepreneurs
Social Media 101 for EntrepreneursSocial Media 101 for Entrepreneurs
Social Media 101 for Entrepreneurs
asuarea48
 
Social mediabandwagon
Social mediabandwagonSocial mediabandwagon
Social mediabandwagon
Kate Young
 
GROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian Krausz
GROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian KrauszGROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian Krausz
GROWtalks - Grow Like an Olympian, Know What Fast Really Means - Brian Krausz
Dealmaker Media
 
Toastmaster CC Speech 4 Notes
Toastmaster CC Speech 4 NotesToastmaster CC Speech 4 Notes
Toastmaster CC Speech 4 Notes
Salocin Dot TEN
 
Present Perfect
Present PerfectPresent Perfect
Present Perfect
gueste7fba0
 
Lista de cauchos marca kebek
Lista de cauchos marca kebekLista de cauchos marca kebek
Lista de cauchos marca kebek
Hector Paez
 
Merb
MerbMerb
Merb
ZuNien Lin
 
Estarpresentation
EstarpresentationEstarpresentation
Estarpresentation
julieannwarner
 
Email marketing per il turismo
Email marketing per il turismoEmail marketing per il turismo
Email marketing per il turismo
Alessandro Binello
 
Datamapper
DatamapperDatamapper
Datamapper
ZuNien Lin
 
Presentatiesessie VOV: pedagogie voor e-learning
Presentatiesessie VOV: pedagogie voor e-learningPresentatiesessie VOV: pedagogie voor e-learning
Presentatiesessie VOV: pedagogie voor e-learning
Evelyn Cloosen
 
Workshop tablets PHL
Workshop tablets PHLWorkshop tablets PHL
Workshop tablets PHL
Evelyn Cloosen
 
Intensieve trainingsdag Universal Design for Learning (UDL) - 27 februari 2014
Intensieve trainingsdag Universal Design for Learning (UDL) - 27 februari 2014Intensieve trainingsdag Universal Design for Learning (UDL) - 27 februari 2014
Intensieve trainingsdag Universal Design for Learning (UDL) - 27 februari 2014
Evelyn Cloosen
 
Growth Hacking Workshop
Growth Hacking WorkshopGrowth Hacking Workshop
Growth Hacking Workshop
Product Camp Dublin
 
Introduction to Social Media Marketing and Social Media Strategy
Introduction to Social Media Marketing and Social Media StrategyIntroduction to Social Media Marketing and Social Media Strategy
Introduction to Social Media Marketing and Social Media Strategy
Albert Qian
 
Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2
Resourceful Nonprofit
 
Facebook for Charities
Facebook for CharitiesFacebook for Charities
Facebook for Charities
Cliff Ashcroft
 
Engage2015 Digital Native Agency Report
Engage2015 Digital Native Agency ReportEngage2015 Digital Native Agency Report
Engage2015 Digital Native Agency Report
Digital Native Agency
 
YouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, ExplainedYouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, Explained
Grant Crowell
 
Social Media 101 - September 2021
Social Media 101 - September 2021Social Media 101 - September 2021
Social Media 101 - September 2021
Sharon Mostyn
 
Social media for Healthcare Professionals Talk
Social media for Healthcare Professionals TalkSocial media for Healthcare Professionals Talk
Social media for Healthcare Professionals Talk
Greg Fry
 
Social Media and Branding
Social Media and BrandingSocial Media and Branding
Social Media and Branding
Jim Sulecki
 
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsChampaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
Shane Haggerty
 
Building your online professional profile
Building your online professional profileBuilding your online professional profile
Building your online professional profile
Lisa Harris
 
Social Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for EntrepreneursSocial Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for Entrepreneurs
Amar Trivedi
 
Results Oriented Social Media Summit - Alyssa Gardina
Results Oriented Social Media Summit - Alyssa GardinaResults Oriented Social Media Summit - Alyssa Gardina
Results Oriented Social Media Summit - Alyssa Gardina
Alyssa Gardina
 
Social media presentation Sodexo
Social media presentation SodexoSocial media presentation Sodexo
Social media presentation Sodexo
Intervolvement
 

More Related Content

Viewers also liked

Intensieve trainingsdag Universal Design for Learning (UDL) - 27 februari 2014
Intensieve trainingsdag Universal Design for Learning (UDL) - 27 februari 2014Intensieve trainingsdag Universal Design for Learning (UDL) - 27 februari 2014
Intensieve trainingsdag Universal Design for Learning (UDL) - 27 februari 2014
Evelyn Cloosen
 

Viewers also liked (8)

Lista de cauchos marca kebek
Lista de cauchos marca kebekLista de cauchos marca kebek
Lista de cauchos marca kebek
 
Merb
MerbMerb
Merb
 
Estarpresentation
EstarpresentationEstarpresentation
Estarpresentation
 
Email marketing per il turismo
Email marketing per il turismoEmail marketing per il turismo
Email marketing per il turismo
 
Datamapper
DatamapperDatamapper
Datamapper
 
Presentatiesessie VOV: pedagogie voor e-learning
Presentatiesessie VOV: pedagogie voor e-learningPresentatiesessie VOV: pedagogie voor e-learning
Presentatiesessie VOV: pedagogie voor e-learning
 
Workshop tablets PHL
Workshop tablets PHLWorkshop tablets PHL
Workshop tablets PHL
 
Intensieve trainingsdag Universal Design for Learning (UDL) - 27 februari 2014
Intensieve trainingsdag Universal Design for Learning (UDL) - 27 februari 2014Intensieve trainingsdag Universal Design for Learning (UDL) - 27 februari 2014
Intensieve trainingsdag Universal Design for Learning (UDL) - 27 februari 2014
 

Similar to Social mediamarketing jokehautekiet

Facebook for Charities
Facebook for CharitiesFacebook for Charities
Facebook for Charities
Cliff Ashcroft
 
YouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, ExplainedYouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, Explained
Grant Crowell
 
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsChampaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
Shane Haggerty
 
Social Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for EntrepreneursSocial Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for Entrepreneurs
Amar Trivedi
 
Results Oriented Social Media Summit - Alyssa Gardina
Results Oriented Social Media Summit - Alyssa GardinaResults Oriented Social Media Summit - Alyssa Gardina
Results Oriented Social Media Summit - Alyssa Gardina
Alyssa Gardina
 
Social media presentation Sodexo
Social media presentation SodexoSocial media presentation Sodexo
Social media presentation Sodexo
Intervolvement
 

Similar to Social mediamarketing jokehautekiet (20)

Growth Hacking Workshop
Growth Hacking WorkshopGrowth Hacking Workshop
Growth Hacking Workshop
 
Introduction to Social Media Marketing and Social Media Strategy
Introduction to Social Media Marketing and Social Media StrategyIntroduction to Social Media Marketing and Social Media Strategy
Introduction to Social Media Marketing and Social Media Strategy
 
Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2
 
Facebook for Charities
Facebook for CharitiesFacebook for Charities
Facebook for Charities
 
Engage2015 Digital Native Agency Report
Engage2015 Digital Native Agency ReportEngage2015 Digital Native Agency Report
Engage2015 Digital Native Agency Report
 
YouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, ExplainedYouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, Explained
 
Social Media 101 - September 2021
Social Media 101 - September 2021Social Media 101 - September 2021
Social Media 101 - September 2021
 
Social media for Healthcare Professionals Talk
Social media for Healthcare Professionals TalkSocial media for Healthcare Professionals Talk
Social media for Healthcare Professionals Talk
 
Social Media and Branding
Social Media and BrandingSocial Media and Branding
Social Media and Branding
 
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsChampaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
 
Building your online professional profile
Building your online professional profileBuilding your online professional profile
Building your online professional profile
 
Social Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for EntrepreneursSocial Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for Entrepreneurs
 
Results Oriented Social Media Summit - Alyssa Gardina
Results Oriented Social Media Summit - Alyssa GardinaResults Oriented Social Media Summit - Alyssa Gardina
Results Oriented Social Media Summit - Alyssa Gardina
 
Social media presentation Sodexo
Social media presentation SodexoSocial media presentation Sodexo
Social media presentation Sodexo
 
Indiana State Museum Presentation
Indiana State Museum PresentationIndiana State Museum Presentation
Indiana State Museum Presentation
 
Social Media for Business Growth
Social Media for Business GrowthSocial Media for Business Growth
Social Media for Business Growth
 
Making social media work for your business
Making social media work for your businessMaking social media work for your business
Making social media work for your business
 
GUTS DEVA presentation 25th october
GUTS DEVA presentation 25th octoberGUTS DEVA presentation 25th october
GUTS DEVA presentation 25th october
 
ICABA Social Media Success Stories
ICABA Social Media Success StoriesICABA Social Media Success Stories
ICABA Social Media Success Stories
 
Social media mba alumni 260612
Social media mba alumni 260612Social media mba alumni 260612
Social media mba alumni 260612
 

Recently uploaded

Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Sapana Sha
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
PECB
 

Recently uploaded (20)

Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 

Social mediamarketing jokehautekiet

  • 1. Social Media Marketing » Joke Hautekiet Howest, University College West-Flanders, Belgium
  • 2. Social media marketing = a quick fix? • Obtain some Facebook likes • Buy some fake Twitter followers • Tell customers you are the best company in the world in your blog articles and start blasting away. The truth? “It takes time, effort and persistence.”
  • 3. » Social Media Marketing » ¹ The future consumer
  • 4. » Customer experience adding value with content that engages your customers which • inspires (co-creation, recipe) • educates (how-to video) • informs (product video, daily deal) • entertains (game, interactive) Forget about “you”. Think about “them”.
  • 5. » Technology vs Marketing Technology will facilitate Marketing to: • make more money • create a better experience • be more efficient Social Media Marketing is not about putting up a Facebook page. It is an additional tool in your total marketing plan.
  • 6. » Selling without selling • not about the product but about the story Video: TED-talk Simon Sinek: Start with why
  • 7. » Selling without selling • create your own mediachannels
  • 8. » Selling without selling • design & creativity
  • 9. » Social Media Marketing » 2 Viral Liquid Content Video: http://goo.gl/MMip4 Video: http://goo.gl/xBauW
  • 10. » Manage your content • “first fire bullets, then grenades” flexibility: small experiments, concentrate on what works • big and small stories (redbull) • social media goals/milestones (belgian red devils) • 3-month planning instead of 1 year
  • 11. » Social Media Marketing » 3 Social Media tools
  • 12.
  • 13. » Social Media: popular tools 1. Facebook 2. Twitter 3. LinkedIn 4. Blogs 5. Youtube (6. Google+ ) 7. Photo Sharing: Flickr, Instagram, Pinterest 8. Social Bookmarking: StumbleUpon 9. Geo-location: foursquare 10. Daily deals: groupon, free app a day
  • 15.
  • 16. » Social Media Marketing » 4 Think Integrated 80% of online success depends on offline behaviour
  • 17.
  • 18.