Making Social Media Work For Your Business Proudly Presented by:
The 5-Step Plan ForSucceeding With Social Media Step 1 Educate Step 5 Step 2 Manage Plan Step 4 Step 3 Engage Create
Step 1: EducateApplied knowledge is power…..As social media is so new and foreign to most businesses, it isnear on impossible to create an „effective‟ strategic plan if you„don‟t know, what you don‟t know‟.• Books• Blogs• Courses, workshops• Online learning, webinars• Masterminding
Step 2: PlanIf you fail to plan, you plan to fail…..Many businesses, large and small, approach social media froman ad-hoc, tactical basis with little or no thought out strategy.They attempt to „do‟ social media, much like writing a brochureor advertisement.To succeed in social media you must „be‟ sociable, not everynow and then, but every day, in every.
The 10-Step Plan ① Key stakeholder buy in – social culture ② Plan and set key social media objectives ③ Get to know your target communities ④ Analyse competitors and influencers ⑤ Create your online business personas ⑥ Establish social policies and procedures ⑦ Appoint brand ambassadors ⑧ Collateral stock-take ⑨ Conduct online/website audit - health check ⑩ Create and implement the plan
Step 3: CreateYou need to create an iconic business brand that becomes yourvisual, written and verbal identity. A business brand will helpclearly and consistently define, express and communicate whoyou are, who you serve, and what you stand for. You need to: • Stand out • Be consistent (repetition creates your reputation) • Build a tribe
Branding CollateralVisual:• Logo• Business cards• Powerpoint slide deck• Social media profiles• Professional photos• Email signature
Branding CollateralVerbal• Business show reel video• YouTube Channel with FAQs
Social Media PlatformsOnce you‟ve established your business brand, you then need todecide what social media platforms you‟re going to have yourbusiness brand visible on. Here‟s a few to consider:
Step 4: EngageContent plus community, creates your currency!The creation of remarkable content (in the form of blogs, posts,whitepapers, e-books, video, audio just to name a few), that youraudience and followers are seeking out and feel excited to then sharewith their community, is a critical component to achieving social mediamarketing engagement.Publishing remarkable content positions your business as the „trustedexpert‟ and gives you the essential credibility to charge a premiumprice for your products and services.
Step 4: EngageSocial media has forever changed the way businesses andcustomers now communicate with each other. We‟ve movedfrom the „interruption marketing‟ era (known as „spamming‟)to the „permission marketing‟ era (known as social media).Marketing initiatives need to move from „me‟ to „we‟ if we areto engage our customers on the social web. The ultimateoutcome from this is when our prospects become ourcustomers and then become „evangelists‟ promote ourbusiness with us and for us.The most effective way to connect and engage with youronline community and those that influence them is via socialmedia campaigns, email marketing, blogging and newsletters.
Publishing PlatformsOnce you have your content in stock, here’s a listof platforms you can publish your content on toincrease your engagement:• Your blog and website• Scribd• Slideshare• Udemy• Ezine Articles• Squidoo• Source Bottle• PR Web• Issuu
Step 5: ManageThat, that you can measure, you can manage!There‟s a great saying “I know that 50% of my marketing isn‟tworking, I just know which half!” It‟s important when launching online,that you have an effective way of establishing what campaigns,keywords and activities are and aren‟t working so you can eitherexploit further or adjust accordingly.The big million dollar question with social media is “how do youmeasure ROI?” You need to think of social media like a vehicle, not asthe destination, therefore using traditional ROI formulas just won‟twork. The better question to ask is “what was the conversion rate?”