SOCIAL MEDIAMarleen Lassche, Intervolvement
Agenda1.   What are social media?2.   Social media applications3.   Business case: UPC Nederland4.   Strategy and policy5....
What are social media?Social media are the online tools and platforms thatpeople use to share their opinions, insights and...
What are social media?Did you know…• 14% of people trust advertisements• 78% of people trust recommendations  from others
What are social media?       The social component• Institutions blocking social media (and why they  shouldn’t)• The true ...
What are social media?                       Facts• Catering entrepreneurs see the importance of  social media, but only 3...
Agenda1.   What are social media?2.   Social media applications3.   Business case: UPC Nederland4.   Strategy and policy5....
Social media applications•   Blogging•   Microblogging•   Social networks•   Online video•   Presentation and document sha...
Social media applications• Blogging• Microblogging
Social media applications    Social networks: FacebookGoals•   Get found•   Connect and engage•   Create a community•   Pr...
Social media applications     Social networks: HyvesHuge in the Netherlands, but how about..• The international market?• T...
Social media applications  Social networks: LinkedIn• Updates• Groups
Social media applications Social networks: Foursquare• Location-based mobile platform• Obtain, engage, and retain customer...
Social media applications              Online video• Improve your SEO• Increase awareness of your company• Generate new le...
Agenda1.   What are social media?2.   Social media applications3.   Business case: UPC Nederland4.   Strategy and policy5....
Business case: UPC Nederland“Critical consumers are involved, they take the timeand trouble to express their opinion. This...
Business case: UPC NederlandThe first company in the Netherlands to form awebcare team within the Customer Caredepartment....
Business case: UPC Nederland                    Practice• 2008: buzzcampagne for HDTV (focused on  influential bloggers)• ...
Business case: UPC Nederland                  Results• Rapid awareness and acceptance• Wide recognition, appreciation and ...
Agenda1.   What are social media?2.   Social media applications3.   Business case: UPC Nederland4.   Strategy and policy5....
Strategy and policy                   Strategy• Set clear goals for social media• Define your target group• Make sure you ...
Strategy and policy                      Policy• Define what social media means for your company• Set up a basic set of gr...
Agenda1.   What are social media?2.   Social media applications3.   Business case: UPC Nederland4.   Strategy and policy5....
Conclusion              Opportunities•   Direct contact•   Conversations•   More measurable•   Reaching more people with l...
Conclusion                    Threats•   Effort versus results•   Very personal•   Ever-changing environment•   Consistenc...
Conclusion               Please don’t…•   … dive into social media•   … be a big brag•   … be afraid•   … push•   … assume...
Conclusion                   Please do!•   … believe•   … listen•   … dialogue•   … be yourself, be authentic•   … give
Social media presentation Sodexo
Social media presentation Sodexo
Social media presentation Sodexo
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Social media presentation Sodexo

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Social media presentation Sodexo

  1. 1. SOCIAL MEDIAMarleen Lassche, Intervolvement
  2. 2. Agenda1. What are social media?2. Social media applications3. Business case: UPC Nederland4. Strategy and policy5. Conclusion
  3. 3. What are social media?Social media are the online tools and platforms thatpeople use to share their opinions, insights andexperiences with each other.
  4. 4. What are social media?Did you know…• 14% of people trust advertisements• 78% of people trust recommendations from others
  5. 5. What are social media? The social component• Institutions blocking social media (and why they shouldn’t)• The true extent of social networks
  6. 6. What are social media? Facts• Catering entrepreneurs see the importance of social media, but only 38% really engages• 45% says that social media is important for their company• 45% finds social media even more important than advertising or promotional actions Sodexo: be one of the first!
  7. 7. Agenda1. What are social media?2. Social media applications3. Business case: UPC Nederland4. Strategy and policy5. Conclusion
  8. 8. Social media applications• Blogging• Microblogging• Social networks• Online video• Presentation and document sharing, Widgets, Bookmarking, Photo sharing, Podcasting, Social CRM
  9. 9. Social media applications• Blogging• Microblogging
  10. 10. Social media applications Social networks: FacebookGoals• Get found• Connect and engage• Create a community• Promote other content you create
  11. 11. Social media applications Social networks: HyvesHuge in the Netherlands, but how about..• The international market?• The influence of smartphones?
  12. 12. Social media applications Social networks: LinkedIn• Updates• Groups
  13. 13. Social media applications Social networks: Foursquare• Location-based mobile platform• Obtain, engage, and retain customers and audiences
  14. 14. Social media applications Online video• Improve your SEO• Increase awareness of your company• Generate new leads and spread knowledge• Abetterday.tv
  15. 15. Agenda1. What are social media?2. Social media applications3. Business case: UPC Nederland4. Strategy and policy5. Conclusion
  16. 16. Business case: UPC Nederland“Critical consumers are involved, they take the timeand trouble to express their opinion. This createspossibilities for natural transmission of information, andeliminating misunderstandings and problems.”UPC recognized interactive customer care as asolution and opportunity
  17. 17. Business case: UPC NederlandThe first company in the Netherlands to form awebcare team within the Customer Caredepartment.A group of web specialists focused on thee targets:• Customer care• Marketing• Public relations
  18. 18. Business case: UPC Nederland Practice• 2008: buzzcampagne for HDTV (focused on influential bloggers)• All experiences finetuned to a social media expert group• The forum as a integral part of the UPC website• UPC Webcare team on Twitter, supported by CoTweet (collaboration tool)
  19. 19. Business case: UPC Nederland Results• Rapid awareness and acceptance• Wide recognition, appreciation and support• Highly efficient form of personal contact with customers• Significant improvement in brand reputation• Decreasing amount of anonymous and sometimes counter-productive private initiatives
  20. 20. Agenda1. What are social media?2. Social media applications3. Business case: UPC Nederland4. Strategy and policy5. Conclusion
  21. 21. Strategy and policy Strategy• Set clear goals for social media• Define your target group• Make sure you have the human resources to commit• Produce enough quality content to sustain social media conversations• Know which sites are populair with your prospects and customers: research!
  22. 22. Strategy and policy Policy• Define what social media means for your company• Set up a basic set of ground rules• Address how employees, contractors, consultans should engage with and contribute to social media• Stress the importance of confidentitally Don’t be Big Brother – let go
  23. 23. Agenda1. What are social media?2. Social media applications3. Business case: UPC Nederland4. Strategy and policy5. Conclusion
  24. 24. Conclusion Opportunities• Direct contact• Conversations• More measurable• Reaching more people with less effort• Cost-effective• Human factor• Build strong, long term relationships
  25. 25. Conclusion Threats• Effort versus results• Very personal• Ever-changing environment• Consistency• Making up for mistakes
  26. 26. Conclusion Please don’t…• … dive into social media• … be a big brag• … be afraid• … push• … assume every social media site is good for your business
  27. 27. Conclusion Please do!• … believe• … listen• … dialogue• … be yourself, be authentic• … give

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