SOCIAL
MEDIA 101
Molly K. Brush, Communications Specialist
Entrepreneurship and Innovation Group
Arizona State University
...
OVERVIEW
 What is social media?
 Why social media?
 Social media platforms
 Social media and marketing strategy
 Buil...
WHAT IS SOCIAL MEDIA?
SOCIAL THEN
SOCIAL NOW
DEFINING SOCIAL MEDIA
“Social media is a term used to
collectively describe a set of tools that
foster interaction, discus...
SOCIAL MEDIA IS:
 Interactive
 Collaborative
 Conversational
 User-focused
 Constantly evolving
SOCIAL MEDIA IS NOT:
...
WHY SOCIAL MEDIA?
 Every company must be a media company.
 People are already talking about you.
 Can be implemented wi...
WHY SOCIAL MEDIA?
Social media can help you:
 Reach new audiences.
 Build stronger relationships with your
customers.
 ...
SOCIAL MEDIA PLATFORMS
HOW DO PEOPLE USE SOCIAL MEDIA
SITES?
Social and professional
networking
Sharing photos, videos and other
content
Blogging...
SOCIAL MEDIA AND MARKETING
STRATEGY
SOCIAL MEDIA AND MARKETING STRATEGY
1. Define your marketing strategy.
2. Start small.
3. Create a plan.
4. Measure result...
BUILDING YOUR BRAND WITH
SOCIAL MEDIA
CREATE AND SHARE COMPELLING
CONTENT.
BE CONSISTENT.
GROW YOUR AUDIENCE.
SOCIAL MEDIA DO’S & DON’TS
DON’T JUST BLAST OUT YOUR CONTENT.
DO FIND CREATIVE WAYS TO ENGAGE
YOUR AUDIENCE.
DON’T BE RUDE, VULGAR OR
CONFRONTATIONAL.
DO KEEP INTERACTIONS POSITIVE,
RESPECTFUL AND PROFESSIONAL.
DON’T LET INTERNS OR LOWER-LEVEL
EMPLOYEES HANDLE SOCIAL MEDIA.
DO ESTABLISH A SOCIAL MEDIA POLICY FOR
YOUR ORGANIZATION AND PROVIDE SOCIAL
MEDIA TRAINING FOR YOUR EMPLOYEES.
http://soci...
DON’T SPAM YOUR AUDIENCE.
DO KEEP YOUR PERSONAL AND BUSINESS
ACCOUNTS SEPARATE.
MOLLY’S KEY RECOMMENDATIONS
 Be strategic.
 Start small.
 Make a plan.
 Measure results.
 Have fun!
Molly K. Brush
48...
Social Media 101 for Entrepreneurs
Social Media 101 for Entrepreneurs
Social Media 101 for Entrepreneurs
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Social Media 101 for Entrepreneurs

  1. 1. SOCIAL MEDIA 101 Molly K. Brush, Communications Specialist Entrepreneurship and Innovation Group Arizona State University #sm101
  2. 2. OVERVIEW  What is social media?  Why social media?  Social media platforms  Social media and marketing strategy  Building your brand with social media  Social media do’s and don’ts  Key recommendations
  3. 3. WHAT IS SOCIAL MEDIA?
  4. 4. SOCIAL THEN
  5. 5. SOCIAL NOW
  6. 6. DEFINING SOCIAL MEDIA “Social media is a term used to collectively describe a set of tools that foster interaction, discussion and community, allowing people to build relationships and share information.” -Tufts University Digital Communications
  7. 7. SOCIAL MEDIA IS:  Interactive  Collaborative  Conversational  User-focused  Constantly evolving SOCIAL MEDIA IS NOT:  A marketing strategy  A megaphone  All about you
  8. 8. WHY SOCIAL MEDIA?  Every company must be a media company.  People are already talking about you.  Can be implemented with limited financial resources.  Can easily measure results.
  9. 9. WHY SOCIAL MEDIA? Social media can help you:  Reach new audiences.  Build stronger relationships with your customers.  Respond quickly in the event of a crisis.
  10. 10. SOCIAL MEDIA PLATFORMS
  11. 11. HOW DO PEOPLE USE SOCIAL MEDIA SITES? Social and professional networking Sharing photos, videos and other content Blogging and microblogging Events Reviews and ratings Location Social commerce
  12. 12. SOCIAL MEDIA AND MARKETING STRATEGY
  13. 13. SOCIAL MEDIA AND MARKETING STRATEGY 1. Define your marketing strategy. 2. Start small. 3. Create a plan. 4. Measure results. 5. Evaluate results and adjust as necessary.
  14. 14. BUILDING YOUR BRAND WITH SOCIAL MEDIA
  15. 15. CREATE AND SHARE COMPELLING CONTENT.
  16. 16. BE CONSISTENT.
  17. 17. GROW YOUR AUDIENCE.
  18. 18. SOCIAL MEDIA DO’S & DON’TS
  19. 19. DON’T JUST BLAST OUT YOUR CONTENT.
  20. 20. DO FIND CREATIVE WAYS TO ENGAGE YOUR AUDIENCE.
  21. 21. DON’T BE RUDE, VULGAR OR CONFRONTATIONAL.
  22. 22. DO KEEP INTERACTIONS POSITIVE, RESPECTFUL AND PROFESSIONAL.
  23. 23. DON’T LET INTERNS OR LOWER-LEVEL EMPLOYEES HANDLE SOCIAL MEDIA.
  24. 24. DO ESTABLISH A SOCIAL MEDIA POLICY FOR YOUR ORGANIZATION AND PROVIDE SOCIAL MEDIA TRAINING FOR YOUR EMPLOYEES. http://socialmediagovernance.org
  25. 25. DON’T SPAM YOUR AUDIENCE.
  26. 26. DO KEEP YOUR PERSONAL AND BUSINESS ACCOUNTS SEPARATE.
  27. 27. MOLLY’S KEY RECOMMENDATIONS  Be strategic.  Start small.  Make a plan.  Measure results.  Have fun! Molly K. Brush 480.884.1812 molly.brush@asu.edu Thank you!

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