The rules have changed for job seekers. Online profiles, content, posts and social media engagement are becoming more important than the resume. Learn how to craft a memorable personal branding statement and engaging content that separates you from the crowd.

1. Job Search 101

2. The Icarus Paradox
You are a blank slate
the middle ground isn’t safe anymore

3. You must stand out

5. You are a blank slate

6. Take a personal inventory

7. What are your brand attributes?
Organized Reliable
Thoughtful
Innovative
Motivated Methodical
Creative
Efficient
Trustworthy Driven
Strategic
Persistent
Energetic
Detail Oriented

8. Mold your own personal brand

9. One Essential: Authenticity

10. Create a personal headline
Mari Smith
Facebook Marketing Expert Author & Trainer | Social Media
Speaker | Relationship Marketing Specialist
Olivier Blanchard
Pray that I don’t become your competitor’s secret weapon
Amy Porterfield
Social Media Strategist - Specializing in Facebook
Marketing. Co-author of Facebook Marketing All-In-One
for Dummies.
Glenn LeSanto
Cut me and I bleed content
Joan Stewart
#1 Publicity Expert on Google. President, The Publicity
Hound. Call & ask how I can help you with PR & social
media.

11. Create a personal positioning
statement
I build relationships with the people you
want to do business with.
I help small businesses become desired,
pursued and, ultimately, essential to their
clients.
I provide job seekers with the tools
they need to land their dream job.

12. Create a bio

13. Create your visual identity

14. Facial

15. Why full body shots fail

16. Why full body shots fail
} 40 pixels

17. Own your identity
yourself

18. You have a voice ....

19. Social media overload

20. Pick your platforms

21. Content is king

22. Think first

23. Deliver consistency

24. Focus

25. Your Goal: Top Results

26. Power of Video
#2 Search Engine

27. Video Rules The Web

28. Your Own YouTube Channel

29. Personal
Professional

30. Privacy Lockdown

31. Sanitize Your SM Sites

32. Listen

33. It’s a virtual cocktail party

34. Engage

35. Network, network, network
• start with people you know
• find people by company
• join Groups (start a Group)
• answer Questions

36. Your LinkedIn Persona
• Detailed profile - tell your story
• Provide ALL information
• Get recommendations
• Link to all SM content

37. Cross-pollinate content

38. Converse

39. Dive in

40. Ask for help

41. Questions
john@orange-envelopes.com