There is more to blogging than writing and posting. Knowing where there are "holes" in the conversation will get your blog read. Using some strategy, you can blog on topics people are looking for, then use social & SEO to make sure your blog rises above the noise.

2. Pick a one
Write a blog on how to play tennis (general)
Write about how to get intoWimbledon (specific)

3. • WordPress – Self Hosted
• GoogleAnalytics
• GoogleWebmasterTools
• GoogleAlerts
• WordPress SEO (Yoest)
• Facebook Page
• Twitter
• LinkedIn
• Canva
• Hootsuite
• Quora
• Buzzsumo
• Open Site Explorer (Moz)
• Facebook Groups
• LinkedIn Groups
• Forums
• Trade Publications
• HARO

4. Write
Share
RespondMeasure
Research

5. • Make a list of topics you know about
• Create 5 to 10 buckets
– Create titles based on those buckets
• Ask your community – what are the top 10,20, 100 questions
– Use those as blog titles “How do I.. “What is a … “
Strokes Serve Mental Game Training Rules Marketing Agent Inspiration
Tips Racket Strategy Sneakers What is a set? Campus
Marketing
Sports
agencies
Highlight Pros
Grip Rules Quizzes Drills Regulations USOpen Requirements Rags to Riches
Arm Drills Prepare Partner Scoring High School % Underdogs
Swing Technique Nutrition Doubles

9. Listening

13. Melissa@NewWard.com
518-369-0407