1. "Personal Branding: 5 steps to
business and career success"
Greet Bunnens - http://www.linkedin.com/in/greetbunnens - www.GreetBunnens.be – www.YouBrandBuilder.com

3. What is Personal Branding?

4. What is Personal Branding?
WIKI:
 Personal branding is the practice of people marketing themselves and their careers as brands. While
previous self-help management techniques were about self-improvement, the personal-branding
concept suggests instead that success comes from self-packaging. Personal branding also involves
creating an asset by defining an individual's body, clothing, physical appearance (offline), digital and
online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally
memorable, impression.
 The term is thought to have been first used and discussed in a 1997 article by Tom Peters.

5. What is Personal Branding?
1st, 2nd, 3rd, 4th…
impression
you

6. What is Personal Branding?

7. What is Personal Branding?

8. Why Personal Branding?

9. Personal Branding – For Whom?

10. 5 steps – the BRAND© model
Become aware of the real YOU
Reach out to your target audience
Answer your target audience’s needs
Name and claim your personal brand
Deliver your message

11. 1. Become aware of the real YOU
Strengths
Weaknesses
Opportunities
Threats
Values
Experience
Talents &
Competencies
Passions
Success moments
Down Moments
YOUR UNIQUE YOU

12. 2. Reach out to your target audience
 Geographic: residence, region, neighborhood, city or country-side …
 Demographic: gender, age, family, marital status …
 Socio-economic: income, occupation, education, leisure or social
class …
 Psychographic: lifestyle, status sensitivity, leisure behavior …
 Buying behavior: brand loyalty, impulse buying, internet …
 Communication: reading, viewing and listening behavior and
information-seeking behavior …
 Social orientation: memberships in political
organizations, environmental organizations…
 Personality and values, likes & dislikes…
 Fears, motivations, worries, ambitions…

13. 3. Answer your target audience’s needs
Who
How
unique
Why
you
What
YOU!
Where

14. 4. Name & claim your personal brand
Strengths
Weaknesses
Opportunities
Threats
Target Audience
Values
Experience
Talents &
Competencies
Passions
Differentiation
Success
moments
Down moments
Your Story
Unique Selling
Proposition
YOUR UNIQUE YOU
Elevator Pitch
Goals
Your Personal Brand Statement

15. 5. Deliver your message
CV/
portfolio
…
Articles
Offline
Public
speaking
TV
Workshop
Networking

16. 5. Deliver your message (2)
Website
…
Blog
Online
Video
Webinar
Social
Media
E-zine

18. Your present
3 Free Personal Branding Scans:
Telephone or skype session:
 We analyse your actual Personal Brand
 Identify your Personal Branding Goals
 Close the gap
 Action plan
Interested? Greet.bunnens@hr-vibe.be

19. Greet Bunnens
+32.478.39.02.69
Greet.bunnens@hr-vibe.be
Twitter: @greetbunnens
LI: http://www.linkedin.com/in/greetbunnens
www.GreetBunnens.be
Thank You!
www.YouBrandBuilder.com
www.hr-vibe.be