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Pages That Rock
TODAY’S PLAN
• Network Mindset
• Engagement is Key
• Purposeful Storytelling
• Tachlis Tips
• Metrics
Traditional Mindset: Hub & Spokes
Sweet Spot For Engagement
Why Engagement?
1. Like vs. Comment vs. Share
2. Algorithm: Be seen!
3. Opportunity for your listening
4. Connect people t...
Make it
Personal
Add Personality and Energy
CREATE SHAREABLE CONTENT

Hint: often about shared values and human insight, not org-focused.
Schools, People, or Mission?
Even if this isn’t
your student,
how can you
capitalize on
curating content
that is in
alignm...
Design For Social
Connect Goals and Strategy
•
•
•
•
•

Who are you seeking to engage more deeply?
What do they care about?
What will they s...
TACHLIS
•
•
•
•
•
•

Cover Photo
Profile Pic/Logo
Name and description
Username for your page
Ratings!
Page vs. Profile
Description

Remember: Who is your
audience? What do they
need to know, feel and
understand?
Username
www.facebook.com/username
New:
Ratings
Page vs. Profile

ORGANIZATION
•
•
•
•

PERSON

Terms of Use
Culture / Social Norms
Converting
Transitioning
Metrics 101
Likes -> Reach -> Engagement ->
Action/Impact
Likes < Reach
Reach < Engagement
Engagement
Algorithm
Cause/effect of strategies
Illuminates where to focus e.g.
converting LIKES to COMMENTS
What’s your g...
Reach vs Engagement

Reach = shown to X people
Engagement = interacted with it.
Demographics

Where do you need to build? Who do you need to engage? What’s coming naturally?
Q&A / Sharing!
JDS Academy: Facebook Pages that Rock 2013
JDS Academy: Facebook Pages that Rock 2013
JDS Academy: Facebook Pages that Rock 2013
JDS Academy: Facebook Pages that Rock 2013
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JDS Academy: Facebook Pages that Rock 2013

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Lisa Colton presents to the Jewish Day School Social Media Academy

Published in: Social Media, Technology
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JDS Academy: Facebook Pages that Rock 2013

  1. 1. Pages That Rock
  2. 2. TODAY’S PLAN • Network Mindset • Engagement is Key • Purposeful Storytelling • Tachlis Tips • Metrics
  3. 3. Traditional Mindset: Hub & Spokes
  4. 4. Sweet Spot For Engagement
  5. 5. Why Engagement? 1. Like vs. Comment vs. Share 2. Algorithm: Be seen! 3. Opportunity for your listening 4. Connect people to one another 5. Build energy and enthusiasm that translates off line as well.
  6. 6. Make it Personal
  7. 7. Add Personality and Energy
  8. 8. CREATE SHAREABLE CONTENT Hint: often about shared values and human insight, not org-focused.
  9. 9. Schools, People, or Mission? Even if this isn’t your student, how can you capitalize on curating content that is in alignment with your mission, vision and values?
  10. 10. Design For Social
  11. 11. Connect Goals and Strategy • • • • • Who are you seeking to engage more deeply? What do they care about? What will they share or act on? What content do you need to create? How will you earn their attention and participation? • How will you know if it’s working? LAY GROUNDWORK NOW FOR FUNDRAISING CAMPAIGN!
  12. 12. TACHLIS • • • • • • Cover Photo Profile Pic/Logo Name and description Username for your page Ratings! Page vs. Profile
  13. 13. Description Remember: Who is your audience? What do they need to know, feel and understand?
  14. 14. Username www.facebook.com/username
  15. 15. New: Ratings
  16. 16. Page vs. Profile ORGANIZATION • • • • PERSON Terms of Use Culture / Social Norms Converting Transitioning
  17. 17. Metrics 101 Likes -> Reach -> Engagement -> Action/Impact Likes < Reach Reach < Engagement
  18. 18. Engagement Algorithm Cause/effect of strategies Illuminates where to focus e.g. converting LIKES to COMMENTS What’s your goal?
  19. 19. Reach vs Engagement Reach = shown to X people Engagement = interacted with it.
  20. 20. Demographics Where do you need to build? Who do you need to engage? What’s coming naturally?
  21. 21. Q&A / Sharing!

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