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Marketing the Brand "YOU" - Old Dominion University AMA Marketing Week

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Learn how you can use social media more effectively in preparation for your first internship or job. Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com, presented this at Old Dominion University to AMA Club members during Marketing Week on October 8, 2013.

Follow Erica Campbell Byrum on Twitter https://twitter.com/ericacampbell

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Marketing the Brand "YOU" - Old Dominion University AMA Marketing Week

  1. 1. @HamptonRoadsAMA #ConnectEducateGrow
  2. 2. • What is Personal Branding? • Who is a Personal Brand? • Why is Personal Branding Important? • Building Your Personal Brand
  3. 3. • Publicity and Visibility • Build Organizational Credibility • Lead Generation • Increased Engagement Levels • Expands Influence • Human Connect to the Organization • Idea Generation
  4. 4. • Look at your personal brand as an investment. • Set goals for your public image. – What are your goals? – What do you value? – What are your passions? – What motivates you? – What makes you standout? – How would like people to think of you? – What are you ‘about’ – What is your expertise and what is your style? • Craft your identity. • Keep your brand fresh. • Continue learning and updating your knowledge and expertise. • Distribute and get people talking. • Measure and repeat.
  5. 5. Business Cards {Moo.com} Resume/CV Headshot
  6. 6. • Meta Data – Titles – Descriptions – Keywords and Tags – Headers • Usernames and Vanity URLs • Bios • Image File Names • Online Video and Presentations • Blogging and Guest Blogging
  7. 7. Headshot Vanity URL Bio
  8. 8. Presentations
  9. 9. Examples of Work Experience
  10. 10. Recommendations
  11. 11. Skill Endorsements Projects
  12. 12. Education Interests, Awards & Honors Organizations
  13. 13. Facebook ‘About’ Info & URLs
  14. 14. Twitter Skin Headshot, Header Image & Bio
  15. 15. Headshot, Info, URL, Cover Photo
  16. 16. Headshot, Bio, URL
  17. 17. Display Name & Headshot Bio & URL
  18. 18. Headshot, Bio & Links Tags Meta
  19. 19. • Grown my professional network • Allowed me to conduct business easier • Created niche experiences • Created speaking opportunities • Generated ideas for work • Created a forum to share • Positioned myself as an industry thought leader
  20. 20. /EricaCampbell @EricaCampbell Erica Campbell Byrum /EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCByrum

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