Before you write a book, consider your personal brand. Where you are today and where you would like to go.

1. ABOUT YOU, YOUR
BRAND AND YOUR BOOK
 About you

2. Values to vision
Purpose
Your inspirational message
In this section – what we will cover

3. What do you know about your brand
today?
My personal brand

4. What is personal branding?
 "It's important to
build a personal
brand because it’s
the only thing
you’re going to
have. You can’t hide
anything, and more
importantly, you’ve
got to be out there
at some level.“
 Gary Vaynerchuk,
Author of Crush it!

5. What is personal branding?
 "Personal branding is
about managing your
name — even if you
don’t own a business —
in a world of
misinformation,
disinformation, and
semi-permanent Google
records. Going to a job
interview? Chances are
that they’ve Googled
your name.“
 Tim Ferriss,
Author of the 4-
Hour Work Week

6. What is personal branding?
 "Your Brand is
What People Say
About You When
You're Not in the
Room“
 Jeff Bezos,
Founder of
Amazon

7. What is personal branding?
 "Be Yourself,
Everyone Else is
Already Taken"
 Oscar Wilde,
Author and
Playwright

8. In a nutshell
 Inner you: Values,
passion, purpose, heart,
confidence, courage,
stress, nutrition, mind-
set
 Personality: Your
behaviour,
communication skills,
attitude
 Competencies: Knowled
ge, skills, experiences,
special skills for
fulfilling task
 Appearance: Your body
language, how you
dress
 Differentiation: What
separates you from
others and leaves a
lasting memory in the
minds of others,
competitive advantage
 Self-marketing activity:
What you do, how you
do it, consistent actionsIt is everything about you…

9. Who am I?
 Demographics?
 Dreams?
 Holiday?
 Career?
 What do you think you
know about me?
Jacqui Malpass
What do you
know/sense/feel?

10. CEO of your life
 As the CEO of your
life, what is the
business of your life?
 Where are you going?
 What is your
strategy?
 What is your
competitive
advantage?
 What is the measure
of your success?

11. This time next year
I AM  Known for…
 list 2-4 things
 I PLAN...
 By this time next
year, I plan also to
be known for 1-2
things more

12. How
 How do we, connect
to the furthest
reaches of the
world with our
amazing technology
and create a
community or a
conversation or a
personal brand?

13. LinkedIn

14. Twitter

15. Facebook

17. Your book

18. Your book

19. Activity: Your story
 If your life was a
book, what would it
be called?
 What would it be
about?
 Who are you writing
it for?
 Why do you want to
tell your story?

20. What if you did...?
 Raise your profile &
become visible
 Show off expertise,
knowledge and skills
 "It's important to build a
personal brand because
it’s the only thing you’re
going to have. You can’t
hide anything, and more
importantly, you’ve got to
be out there at some
level.“ - Gary Vaynerchuk,
Author of Crush it!

21. Your actions
 Ask what do I know
about my brand
today?
 The worksheet
contains a variety
of exercises, do
them and reflect on
your answers

22. What do you know about your brand
today?
My personal brand

23. jacqui@jacquimalpass.com
www.jacquimalpass.com
Questions