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Authentic Self Promotion for Women (on- and off-line)

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This presentation addresses why women don’t self promote as much as we should – including strategies for incorporating self promotion into our daily lives, as well as practical tools for engaging in authentic self promotion both on- and off-line.

Published in: Business
  • I saw this presentation live and I am recommending it to all of my friends. The main reason I haven't been self-promoting is that I didn't know what self-promotion was. Caroline's presentation gave me some practical steps I can take to grow my self-confidence and my career. Self-promotion isn't 'shameless', it's absolutely necessary for every successful business woman!
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  • Great Presentation today at WBN Eugene. I really enjoyed it! Cherie Gregory Net Visibility Group and ACN Independent Representative.
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Authentic Self Promotion for Women (on- and off-line)

  1. 1. Caroline Cummings<br />socialmedia-bootcamp.com<br />carolineineugene@gmail.com<br />Authentic Self <br />Promotion<br />On- and Off-line<br />
  2. 2.
  3. 3. “We do the exact same job and he earns $100,000 to my $80,000…”<br />
  4. 4. In 2005, women under 25 working full-time earned 93.2% of men's salaries <br />Compared to those25 and older, who earned 79.4% of men's salaries <br />
  5. 5.
  6. 6. What is Self Promotion?<br />Working hard = self promotion?<br />Dedication to your job/clients?<br />Working long hours?<br />Taking the lead to let others know about<br />the good things you have done, can do and<br />are doing?<br />Ronna Lichtenberg, author of <br />Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed<br />
  7. 7. “Using your influence, skills and powers of persuasion to gain support and to get people to do what you want them to do”<br />
  8. 8. Self Promotion <br />= Public Relations<br />= Marketing<br />= Sales<br />= Social Media<br />= Part of doing biz<br />= Makes $$$<br />= Fun!<br />
  9. 9. Self Promotion is Character Building<br />Unleashing your inner hero!<br />Stepping out of your comfort zone<br />Asking for a raise/promotion/job<br />Stepping up to take the lead<br />Admitting when you’re wrong<br />Volunteering in your community<br />Sharing your successes<br />Speaking up for yourself and others<br />Image Source: jupiterjenkins.com/blog2/?p=923<br />
  10. 10. How do I self promote authentically??<br />
  11. 11. Know what your end goal is first<br />Make a self promotion plan<br />What do you want to be known for and why?<br />Be a conversation starter<br />Show interest in others<br />Give value (sell without selling)<br />Promote others by using your talents/expertise<br />Thoughtful and sensitive in delivery<br />Breathe! Pause! Smile! Eye Contact!<br />
  12. 12. Why we don’t self promote…<br />We never learned how to<br />We don’t think we know how to<br />It’s not “lady-like”<br />It’s not my style<br />Accusations of conceit<br />It’s “shameless”<br />We’re too embarrassed <br />It’s too stressful<br />We’ll sell ourselves short<br />We’ll oversell ourselves<br />
  13. 13. Examples of…<br />Self Promotion<br />
  14. 14. Craft Your Bio Accordingly<br />My bio #1<br />My bio #2<br />My bio #3<br />
  15. 15. The Art of Self Introductions…<br />
  16. 16. The Entrepreneur<br />The Advocate<br />The Life of the Party!<br />The Philanthropist<br />
  17. 17. Mommy CEO<br />Creative Writer<br />The Observer<br />The Investor<br />
  18. 18. Join Groups – Start Groups<br />
  19. 19. Get a “Promo Buddy”<br />
  20. 20. Deliver presentations<br />Topic of Passion<br />Use Images<br />Tailor It<br />Prospect It<br />Engage Audience<br />Empower Audience<br />Tell Stories<br />Your Ask?<br />
  21. 21. Submit Press Releases<br />
  22. 22. What’s News? Who Cares?<br />Significant client/hire<br />Client’s successes<br />New location<br />Events<br />Awards<br />Honorable mention <br />New products<br />New partner<br />…………..<br />
  23. 23. Examples of <br />On-Line<br />Self <br />Promotion…<br />
  24. 24. Solicit Recommendations…<br />
  25. 25. Tweet Your Events, News & Successes…<br />
  26. 26. Leverage your successes to promote something interesting or important to you<br />
  27. 27. Post Your Events, News & Successes…<br />
  28. 28. Create a “Top 10” List<br />Most popular…<br />Fastest growing…<br />Didn’t know…<br />Interesting…<br />Why to…<br />Why not to…<br />Places to visit…<br />……………<br />Image Credit: www.cbs.com/latenight/lateshow/<br />
  29. 29. Blogging = Self Promotion<br />
  30. 30. Self Promotion is Also Giving Others Tools To share the good things you have done, can do and are doing…<br />
  31. 31. Gather Citizen Marketers<br />Customer evangelists who generate media (primarily online) on behalf of products, services, companies, or people who generate inspiration.<br />
  32. 32. www.thethinkblog.com<br />
  33. 33. Self Promotion Tool Kit<br />Write a ‘Self Promotion Plan” – where, when, why, and how<br />Physical collateral (biz cards, product samples, etc.)<br />Find “Promo Buddies”<br />Gather 10 Citizen Marketers<br />Develop a Personal Media Kit <br />Bio, testimonials, fact sheet, blog, etc…<br />A “Top 10” presentation<br />Linkedin account (100% rule – all business)<br />A blog (100% rule – all informational)<br />Facebook account (80/20 rule)<br />Twitter account (50/50 rule)<br />
  34. 34.
  35. 35. “If you can’t say it to yourself when you’re alone, you’re not going to be able to say it in front of another person.”<br />-Whitney Snell<br />OSU Freshman<br />Rock Star!<br />
  36. 36. Go ahead – venture out onto the skinny branches of life...<br />It’s where opportunities lie, fun and excitement exists, and where growth happens…<br />
  37. 37. Believe you deserve it!<br />
  38. 38. Mentoring is Magic!<br />
  39. 39. Caroline Cummings<br />socialmedia-bootcamp.com<br />carolineineugene@gmail.com<br />Authentic Self <br />Promotion<br />Discussion Time!<br />

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