A presentation to the Eye on the Future conference, September 2015

1. TELLING YOUR
STORY ONLINE
DISCOVER WHAT CONTENT TO
CREATE AND SHARE TO REACH
THE RIGHT PEOPLE AND
ACHIEVE YOUR GOALS
A presentation to the Eye on the Future Conference
Amanda Hirsch | goodthingsconsulting.com

2. HI. I’M A STORYTELLER.
• PBS
• Good Things Consulting
• Writer, Performer

3. YOU’RE A STORYTELLER, TOO

4. STRATEGY + AUTHENTICITY
“When organizations, causes, brands or
individuals identify and develop a core
story, they create and display authentic
meaning and purpose that others can
believe, participate with, and share. This
is the basis for cultural and social
change.”
- Pamela B. Rutledge, PhD, MBA, Director of the Media
Psychology Research Center (@pamelarutledge)

5. IT TAKES PRACTICE
You don’t just tell your story once.
You tell it every day.

6. GET YOUR HOUSE IN ORDER

7. TELL A CONSISTENT STORY
1. Homepage
2. About page
3. Facebook About tab
4. Twitter profile
5. LinkedIn page
6. Leadership’s LinkedIn profiles
7. EVERYWHERE

8. TELL A COMPELLING STORY
1. Have crystal clear goals.
2. Understand your audience.
3. Commit resources.
4. Explore the unique storytelling
potential of different media.
Amanda Hirsch | goodthingsconsulting.com

9. NEW MEDIA, OLD METHODS
• Show, don’t tell
• Be vivid, use specifics
• Connect emotionally

11. This was featured on
Donate Life’s Facebook
page during the Pope’s
visit.
 Get visual
 Tie your story to what
people are already
thinking about
 Include calls to action
and links or clear URLs

12. DON’T JUST TALK.
LISTEN…AND REFLECT BACK.

13. 3 NEXT STEPS
1. Make sure you’re telling a consistent
story across your website and social
media profiles about what you do and
why it matters.
2. Take an afternoon to review the website
and social media profiles of nonprofits
you care about personally. What do they
do well? What could you copy?
3. Write down three ideas for social media
posts that use strong visuals.
Amanda Hirsch | goodthingsconsulting.com

14. THANK YOU
goodthingsconsulting.com
amanda@goodthingsconsulting.com