1. TravelSmartyour project
TravelSmart uses individualised travel marketing
a eS a d dua sed a e a e g
(ITM) to work directly with households to promote
sustainable and active travel. Projects engage
g g
households in dialogue about their travel behaviour
and provide information and support which enables
behaviour change.

2. The Big Pictureyour project

3. Benefits and savingsyour project
Describe the 3 key benefits and carbon savings of your project.
What are the social and How does your
financial benefits? innovation reduce
carbon emissions?
• Health benefits through
increased active travel • R d
Reduced emissions through
d i i h h
• Improved physical cars due to reduced usage
environment through
reduced traffic
d d ffi
• Financial savings for
participants

4. Measures of successyour project
Describe up to 3 ways i which you have measured success and demonstrated your
D ib t in hi h h d dd t t d
project has made a difference. This might include behavioural change, low carbon
emissions, renewable energy source.
1. Before and after surveys show a consistent reduction in
car-as-driver trips between 9 and 14%, with relative
increases in walking, cycling and public transport trips
2. 2-5 minutes per person per day average increase in active
travel
t a el time

5. Challenges and supportproject
Describe the project’s biggest challenges and the key forms of
support the project needs to develop and grow.
What are the biggest challenges or questions for your project?
a) Traditional funding model (large centralised grants to attract local
match funding) has fundamentally changed
b) Cuts to local authority transport budgets
c) Climate change no longer prominent in political discourse
) g g p p
What would most help y
p your p j
project to develop and g
p grow?
a) Funding for large-scale projects
b) Partnerships with local authorities under Local Sustainable
Transport Fund
c) Closer working with (funding from?) public transport operators