TravelSmartyour projectTravelSmart uses individualised travel marketing a eS a d dua sed a e a e g(ITM) to work directly with households to promotesustainable and active travel. Projects engage g ghouseholds in dialogue about their travel behaviourand provide information and support which enablesbehaviour change.
Benefits and savingsyour project Describe the 3 key benefits and carbon savings of your project.What are the social and How does yourfinancial benefits? innovation reduce carbon emissions?• Health benefits through increased active travel • R d Reduced emissions through d i i h h• Improved physical cars due to reduced usage environment through reduced traffic d d ffi• Financial savings for participants
Measures of successyour projectDescribe up to 3 ways i which you have measured success and demonstrated yourD ib t in hi h h d dd t t dproject has made a difference. This might include behavioural change, low carbonemissions, renewable energy source. 1. Before and after surveys show a consistent reduction in car-as-driver trips between 9 and 14%, with relative increases in walking, cycling and public transport trips 2. 2-5 minutes per person per day average increase in active travel t a el time
Challenges and supportproject Describe the project’s biggest challenges and the key forms of support the project needs to develop and grow.What are the biggest challenges or questions for your project?a) Traditional funding model (large centralised grants to attract localmatch funding) has fundamentally changedb) Cuts to local authority transport budgetsc) Climate change no longer prominent in political discourse ) g g p pWhat would most help y p your p j project to develop and g p grow?a) Funding for large-scale projectsb) Partnerships with local authorities under Local SustainableTransport Fundc) Closer working with (funding from?) public transport operators