Diffusion innovation myths_realities

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  • Social welfare and health
  • “roll out”
  • Professional networks: 15% early adopters
  • Codification important
  • Codification >> standard operating protocolsRSA: sustainability, social enterprises and spreadThe role of integratorsJvsand collaborations
  • Social mediaSocial movementsStrengthen organisationsPersonal budgets: from In Control to ‘compliance’Specific and general patient groups
  • Diffusion innovation myths_realities

    1. 1. Diffusion of innovation:myths and realitiesDAVID ALBURY
    2. 2. Meta-mythPrivate sector is innovative, public sector is not but innovation in the public sector tends to stay locked on location – hence the focus on ‘diffusion’
    3. 3. Diffusion of innovation:five myths, five realities
    4. 4. Myth 1Diffusion is (just) an informational problem
    5. 5. Myth 2The dominant mechanism of diffusion is transfer
    6. 6. Myth 3Innovation and diffusion are separate and sequential processes
    7. 7. Myth 4Increasing the pipeline of innovation will increase diffusion
    8. 8. Myth 5Professionals are the key agents of diffusion
    9. 9. Reality 1Diffusion is NOT (just) an informational problemRadical innovation requires organisational & behavioural change though granular comparative performance information is a powerful driver
    10. 10. Reality 2The dominant mechanism of diffusion is NOT transferRadical innovation diffuses through scale, spread & displacement hence sectoral and market regulation is key accelerator (or inhibitor)
    11. 11. Reality 3Innovation and diffusion are NOT separate and sequential processes“innofusion”: re-iteration, a social, not technical process critical to have diffusion strategy from the outset
    12. 12. Reality 4Increasing the pipeline of innovation will NOT increase diffusionOver-focus on supply side: insufficient attention to demand side rewards and incentives for organisations, teams and individuals, and …
    13. 13. Reality 5Professionals are NOT the key agents of diffusionMobilise demand side: user networks and organisations build alliances between internal (professional) & external (user) networks
    14. 14. Thank youdavidalbury@btinternet.com www.innovationunit.org

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