Ji Eun Lee ADV420 final presentation Michigan State University Fall 2014 Semester

1. DIGITAL STRATEGY CAMPAIGN
JI EUN LEE
ADV420-743

2. GOAL OF THE CAMPAIGN
Increase ONLINE SHOP monthly sales by 10%
in 3 months of executing the campaign
+ 10%

3. INBOUND MARKETING
Get found by customers! (by
FREE!)
Blog
Facebook
Twitter
Instagram
Two-way
Communication
Marketing

4. USE OF SOCIAL MEDIA:
BLOG
 Introduces New
Concepts
 Articles about
Fashion Trends
 Posts from
other Bloggers
talking about
Forever21

5. USE OF SOCIAL MEDIA:
FACEBOOK
 Special Events:
“Like Forever21 Facebook page and get a 20% off promo code!”
 Viral Marketing via “Like” on Videos and Photos
 Communication with Fans & Customers
 Promote Facebook Page

6. USE OF SOCIAL MEDIA:
TWITTER & INSTAGRAM
 Follow & Retweet
 Use of hashtags
 Promotions & Discounts Info.
 Photos of New Arrivals
 Short Videos

7. SEARCH ENGINE
OPTIMIZATION
 Good Domain Name
 Key Word Phrase
 Meta Tags
 Title Tags
 Key Words in Content
Text
 Register in Search
Engines

8. USE KEYWORDS:
GOOGLE ADWORDS
 Advertise on Search Engines
 Get more clicks by bidding

9. ESTIMATED BUDGET
 Facebook
$15 everyday for 3 months
= $1,350
 Google AdWords (for
keyword “fashion
online”)
$742.59 for 444.68 clicks
monthly, for 3 months =
$2,227.77
Total Budget
$3577.77

10. CONCLUSION
Profitable & Beneficial