UNIQLO is a Japanese clothing company founded in 1984 that aims to provide casual clothing for all ages. The main target audience is young people aged 18-25 who have diverse fashion tastes. UNIQLO's big idea is to provide unbelievably light and easy to layer clothing for comfortable warmth that aligns with their brand theme of lifestyle. Their $250,000 one-year digital marketing budget focuses on optimizing their mobile website and app, SMS campaigns, and social media like Facebook, Instagram, and Twitter to improve knowledge of their women's bottoms, positively influence sales, and create a long-lasting impression of their LifeWear concept.