Digital Strategy for Anthropologie

1. ANTHROPOLOGIE
Digital Strategy
Sam Inman

2. SOCIAL
MEDIA
Facebook: Post 2 - 3 times daily. Posts should include a photo or video
and caption along with link to landing page for easy access to shopping
the items or sales.
Instagram: post daily and take advantage of platform that makes it
easy to give style inspiration through photos.
Twitter: Retweet and share posts from the brand's other social
media accounts. Use platform to communicate with customers.
Pinterest: Create pinterest boards to give fashion and home decor
inspiration. Include links for the consumer to shop directly from pin.
CONSISTENCY IS KEY

3. WEBSITE
Continue to rely heavily on
photos and minimal text
making the website nice to
look at and simple to use.
The navigation is thorough
and foolproof on both
desktop and mobile devices
Links to all social media
pages and blog
anthropologie.com

4. ONLINE
ADVERTISING
Target Audience
SEO
Keywords:
- Fall Look Book
- Womens Fall Outfit
- Blanket Scarf
- Quilted Jacket Women
- Holiday Dress
- Womens Cold Weather Wear
- Fall Wedding
Display Ads
Focusing on:
Measurement:
Track clicks for both Search
Engine Optimization and
Display Advertisments
The brand should focus on
using sites like Facebook
and LinkedIn for display ads
to produce the best results
when it comes to online
advertising

5. Anthropologie uses inbound
marketing by having a blog and
by being present on social
media and search engines.
INBOUND
MARKETING

6. MOBILE
Mobile version of website works beautifully but the app
needs work.
The app has a lot to offer but the fluidity and usability
needs to be better.
Need more downloads and ratings in the app store

7. BUDGET
The budget includes
pay per click for both
Search Engine
Optimization and
Display Ads along with
the cost of sponsoring
a filter on Instagram.
Click Universe: 4,752 a
month
$2.30 / click
on SEO
$3,000/month for
Instagram filter
Display Ads: $0.58/click with
click through rate of 1.5%
SEO Budget:
$983/month
t e x t h e r e

8. MEASURMENT Clicks that lead to website views and online
purchases
App downloads and reviews on App Store

9. BIG IDEA
Relaunch a new and
improved app and use
Instagram story filters
along with other social
media platforms to
advertise the new app

10. THANK YOU!