Humber Internet Marketing RecommendationIpnender Singhhttp://www.blogger.com/blogger.g?blogID=9129600100528559235#overviewMKGT 404
PerspectiveWhy Internet Marketing So Important ?
Internet Marketing is an economic, high reach, effectively, & measureable alternate to expensive broadcast marketing and cumbersome and inefficient print marketing.It includes :• Search engine optimization• Viral marketing• Email marketing• Social Media marketing• Mobile Applications• Online games• Banners• Micro-Sites• Pay-Per-Click• Websites/portal/ecommerce• Ad words
• Blog• Persona• Blog post titles• Social Media• Performance summary
Blog – Health & FitnessThis blog reflect my interests because I amhealth conscious & through this blog , I get aopportunity to know more about health andfitness. Good health is important to live a longlasting life.
Persona/Target Market• Age – 16 to 26 (teens & adult) - 45 + ( empty nester)• Gender – Male & Female• Education – N/A• Location – Canada• Income – Any• Interest – Health
Blog Posts1. Health and Fitness2. Fitness Goal3. Good Nutrition4. Yoga5. Aerobic Exercise6. Lose Weight7. High Obesity8. Health Care9. Love Yourself10. Gym
Performance SummaryTwitter Counter 11 followers 66 following 10 tweets Major traffic driven social media Overall twitter mertics result match is good.
Facebook Insights Total 39 likes Mostly fans like come from target market (Canada). 28% female & 69% male fans like my facebook page 2nd highest traffic driven social media Overall facebook result is also good.
Key learning: How to drive more traffic on blog How to make posts more attractingIndicated action: Post URL of blog on facebook, twiiter , & other online communities. See weekly review of blog grader & make some changes in blog post according to Hubspot grader suggestion.
Key learning: How to make ads on facebook How to invite fans on facebook pageIndicated action: Post more & more on facebook wall, like other facebook pages related to your topic to invite traffic on facebook page. Link facebook update with twitter.
Key learning: Twitter is very simple to use. How to increase fan following on twitterIndicated action: Tweet more & more everyday related to topic on twitter. Follow tweet back account
BlogAdd more images to blog postAdd labels to each postWrite interesting blog postEach post at least 250 wordsUse poll to make blog interactive
Choose suggested keywords related to blogCreate PPC campaignAvg cost per click is $0.20
SEO Search engine optimizationAdd label to all posts.Choose keywords carefullyLinking URL to social networking sites
Display Ad Set effective bid & budget Make display ad more attracting using different template Ten to sites are Yahoo, Facebook, Youtube, Gmail, BBC News, CBC News, Hotmail, Google, Washington Post and New York Times.
Social MediaFacebookTwitterYoutube Social media powerful tool of internet marketing to interact with consumersUpload new videos on youtube channel weekly
Affiliate MarketingNo need to apply on business right now due to budget problem.It costly to use affiliate marketing.
Mobile MarketingAdd each social media tab in apps. Select carefully apps Icon image
RationaleIt is necessary to follow the recommendation to enhance the functionality of each internet marketing tools.Recommendation is based on the personal practical experience gain in internet marketing course.