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Sahib ppt final


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Sahib ppt final

  1. 1. Humber Internet Marketing RecommendationIpnender Singh 404
  2. 2. PerspectiveWhy Internet Marketing So Important ?
  3. 3.  Internet Marketing is an economic, high reach, effectively, & measureable alternate to expensive broadcast marketing and cumbersome and inefficient print marketing.It includes :• Search engine optimization• Viral marketing• Email marketing• Social Media marketing• Mobile Applications• Online games• Banners• Micro-Sites• Pay-Per-Click• Websites/portal/ecommerce• Ad words
  4. 4. Social Media
  5. 5. Mobile Apps
  6. 6. Games
  7. 7. • Blog• Persona• Blog post titles• Social Media• Performance summary
  8. 8. Blog – Health & FitnessThis blog reflect my interests because I amhealth conscious & through this blog , I get aopportunity to know more about health andfitness. Good health is important to live a longlasting life.
  9. 9. Persona/Target Market• Age – 16 to 26 (teens & adult) - 45 + ( empty nester)• Gender – Male & Female• Education – N/A• Location – Canada• Income – Any• Interest – Health
  10. 10. Blog Posts1. Health and Fitness2. Fitness Goal3. Good Nutrition4. Yoga5. Aerobic Exercise6. Lose Weight7. High Obesity8. Health Care9. Love Yourself10. Gym
  11. 11. Performance SummaryTwitter Counter 11 followers 66 following 10 tweets Major traffic driven social media Overall twitter mertics result match is good.
  12. 12. Facebook Insights Total 39 likes Mostly fans like come from target market (Canada). 28% female & 69% male fans like my facebook page 2nd highest traffic driven social media Overall facebook result is also good.
  13. 13. Key learning: How to drive more traffic on blog How to make posts more attractingIndicated action: Post URL of blog on facebook, twiiter , & other online communities. See weekly review of blog grader & make some changes in blog post according to Hubspot grader suggestion.
  14. 14. Key learning: How to make ads on facebook How to invite fans on facebook pageIndicated action: Post more & more on facebook wall, like other facebook pages related to your topic to invite traffic on facebook page. Link facebook update with twitter.
  15. 15. Key learning: Twitter is very simple to use. How to increase fan following on twitterIndicated action: Tweet more & more everyday related to topic on twitter. Follow tweet back account
  16. 16. BlogAdd more images to blog postAdd labels to each postWrite interesting blog postEach post at least 250 wordsUse poll to make blog interactive
  17. 17. Choose suggested keywords related to blogCreate PPC campaignAvg cost per click is $0.20
  18. 18. SEO Search engine optimizationAdd label to all posts.Choose keywords carefullyLinking URL to social networking sites
  19. 19. Display Ad Set effective bid & budget Make display ad more attracting using different template Ten to sites are Yahoo, Facebook, Youtube, Gmail, BBC News, CBC News, Hotmail, Google, Washington Post and New York Times.
  20. 20. Social MediaFacebookTwitterYoutube Social media powerful tool of internet marketing to interact with consumersUpload new videos on youtube channel weekly
  21. 21. Affiliate MarketingNo need to apply on business right now due to budget problem.It costly to use affiliate marketing.
  22. 22. Mobile MarketingAdd each social media tab in apps. Select carefully apps Icon image
  23. 23. RationaleIt is necessary to follow the recommendation to enhance the functionality of each internet marketing tools.Recommendation is based on the personal practical experience gain in internet marketing course.